Cookieless Targeting and Measurement Expands in Japan and South Korea

As part of Digiseg is goal to help advertisers and publishers get to the cookieless future faster, it has launched cookie and ID free audiences in Japan and South Korea.

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With these two countries, Digiseg’s cookieless audience data is now available in six APAC countries: Hong Kong, Singapore, Australia and New Zealand. This brings their total number of markets to 47. All markets use the same standardised audiences, making cross border campaigns easier for advertisers.

“The sun is setting quickly on the three decades of identifying, tracking and storing individuals’ data. We have been privacy-first from day one. We segment people, not content which makes us unique in the cookie-free world and our goal is to bring the power and reach of our ethical audiences to as many markets as possible”, says Søren H. Dinesen, co-founder and CEO.

Digiseg maps digital advertising to household characteristics. Our cookie and tracking free technology can be used across all devices, media types and operating systems to target advertising and measure audiences for both campaigns and websites.

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