Hudson MX, an advertising technology business offering the first ever cloud-based SaaS Enterprise Media Platform for seamless global end-to-end media activation, announced today that Matthew Greenhouse has joined the company as Executive Vice President of Product. Greenhouse brings over two decades of experience in advertising technology at both large and growing companies as a leading innovator known for pushing the industry forward. He will oversee all aspects of product development at Hudson MX.

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Hudson MX CEO JT Batson said, “As Hudson MX’s products evolve, and we begin to service clients around the globe with varying needs, Matt’s breadth of experience as a leader and innovative thinker is exactly what we need to drive our road map for the future. Not only does Matt understand client needs, but he is steeped in the broader advertising ecosystem and has developed solutions to our industry’s challenges his entire career.”

In the years before joining Hudson MX, Greenhouse founded ColSpace, a start-up focused on cloud-based media planning software for ad agencies and advertisers. ColSpace was later acquired by Mediaocean, where Greenhouse would go on to serve as GM and Founder of Lumina, a cloud-based media management platform helping agencies and advertisers report on their media spend leveraging new technologies.

Greenhouse began at Hudson MX at the beginning of the new year. He will report to Stuart Carnegie, the company’s Chief Solutions Officer.

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