Gonzalez brings years of experience in financial leadership roles in the professional services industry

Ansira Partners, Inc. (“Ansira”), a global marketing technology and solutions firm, announced that Rudy Gonzalez has joined the company as Chief Financial Officer. He will report to Ansira’s Chief Executive Officer Jay Dettling and will oversee global finance, accounting, corporate development, and legal functions.

Marketing Technology News: Independent Research Firm Cites Ansira As A Strong Performer In Loyalty Service Providers Report

“I’m thrilled to welcome Rudy Gonzalez to Ansira to head up our finance team as CFO,” said Dettling. “In his prior CFO roles Rudy excelled as a financial leader and delivered impressive results. His proven track record coupled with his experience in the marketing services industry makes him a great match for Ansira.”

Gonzalez has more than 20 years of financial experience, serving in multiple CFO roles at companies including Amphora Inc and Strategic CFO LLC where he developed expertise in corporate finance, capital planning, budgeting, strategic execution, process improvement, and turnaround scenarios. Most recently, Rudy served as CFO of CROSSMARK where he directed vision, strategy, and execution for all facets of corporate finance and accounting. In that role his scope of responsibility included financial planning and analysis, investor relations, payroll, treasury operations, tax, risk management, and facilities. Some of Gonzalez’ key accomplishments include a 2019 debt restructuring, the sale of an international subsidiary in 2020, and the sale of CROSSMARK in 2021.

“Ansira’s unique set of solutions and services positions the company to excel during this time of exponential growth in the digital space,” Gonzalez said. “I am eager to leverage my industry and international experience to lead the financial team as the company expands its global footprint.”

Ansira is backed by Advent International, one of the largest and most experienced global private equity investors, with deep expertise in the business and financial services sector.

Marketing Technology News: Frontegg Adds Software Marketing Veteran John Kreisa to Its Advisory Board