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Ansira Partners

Ansira Releases EiQ eCRM Benchmark Report

Proprietary EiQ Audit Methodology Used to Evaluate Email Best Practices Across Four Industries Ansira Partners, Inc. ("Ansira"), an independent global marketing technology and services firm, today released its first EiQ eCRM Benchmark Report. The report outlines the results from a recent audit of more than 100 branded emails across four industries – banking, insurance, retail, and consumer packaged goods (CPG). Using proprietary EiQ audit methodology, the emails were evaluated against six email best practices to determine…

CDK Global Completes Sale of its Digital Marketing Business to Ansira Partners, Inc.

CDK Global, Inc. announced it has completed the sale of the Company’s Digital Marketing Business to Ansira Partners, Inc. (“Ansira”). The CDK Digital Marketing Business has been rebranded as Sincro, a subsidiary of Ansira. The sale was completed after meeting customary closing conditions and is comprised of all Digital Marketing Business assets, including all advertising and website solutions. Marketing Technology News: PagerDuty Data Reveals IT Teams Resolving Incidents Up To 63% Faster Than Before COVID-19 Pandemic…

Ansira Acquires eCRM Powerhouse BrightWave to Strengthen Customer Experience Management

Ansira Partners Inc. ("Ansira"), a leading marketing technology and services firm helping brands orchestrate customer experiences in the brand-to-local ecosystem, announced the acquisition of BrightWave, a leading email and eCRM company in the United States. Cited as a best-in-class industry leader by analyst firm The Relevancy Group, BrightWave has an unmatched collection of technology partners, including Salesforce Marketing Cloud, Adobe/Marketo, Oracle Marketing Cloud, and IBM Marketing Cloud, as well as fast-growing…

Ansira Earns Three Adobe Specializations, a Unique Distinction in the MarTech Industry

Ansira Partners, Inc. announced that the company has earned three product Specializations as part of the Adobe Solution Partner Program, highlighting our work with Adobe Experience Cloud, including Adobe Analytics, Adobe Experience Manager and Adobe Campaign. Adobe awards Specialization badges to Solution Partners who have certified technical proficiency and validated customer success in specialized solution areas. This development follows Ansira's recent promotion, in December 2018, to Business-level partner in the Adobe…