Ansira Acquires eCRM Powerhouse BrightWave to Strengthen Customer Experience Management

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Ansira Partners Inc. (“Ansira”), a leading marketing technology and services firm helping brands orchestrate customer experiences in the brand-to-local ecosystem, announced the acquisition of BrightWave, a leading email and eCRM company in the United States.

Cited as a best-in-class industry leader by analyst firm The Relevancy Group, BrightWave has an unmatched collection of technology partners, including Salesforce Marketing Cloud, Adobe/Marketo, Oracle Marketing Cloud, and IBM Marketing Cloud, as well as fast-growing platforms such as Cordial, Emarsys, and Movable Ink. BrightWave, which was named a best place to work in Atlanta, and its approximately 70 employees will help expand Ansira’s presence in Atlanta and will provide further scale to Ansira’s already robust CRM and loyalty marketing capabilities.

One of the largest independently owned marketing technology and services firms, Ansira helps brands orchestrate customer experiences in the brand-to-local ecosystem. The company’s more than 850 strategists, technologists, data scientists, creatives, and channel experts manage a unique combination of industry-recognized solutions in customer-relationship management (CRM) and loyalty, through-channel marketing automation (TCMA), and national and local media. Ansira’s extensive suite of products and services, which have become increasingly sophisticated and digitized to meet customer expectations, are designed specifically to help clients meet their sales and loyalty goals.

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“We’re thrilled to integrate BrightWave’s category leadership, skills, and experience — and its many impressive marketing strategists — into our team at Ansira,” says Kelly Jo Sands, chief CRM and martech officer at Ansira. “Innovation in email and eCRM helps us empower our clients to deliver exceptional customer experiences.”

BrightWave’s current service offerings include industry-leading, end-to-end email marketing capabilities, with a strong emphasis on strategy, creative, and inbox innovation, as well as campaign management, cross-channel marketing, and relationship enablement and orchestration.

“Ansira has a long history of leveraging cutting-edge marketing technology to deliver results for its clients. BrightWave shares this approach and looks forward to joining a forward-looking, data-centric company that will offer our clients the opportunity to enhance their programs and better serve consumers,” says Simms Jenkins, founder and CEO of BrightWave.

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“BrightWave and Ansira complement each other well, and we look forward to offering our clients additional services and the ability to scale our operations more quickly and efficiently,” says Raj Choudhury, president of BrightWave.

“With the added value of BrightWave’s capabilities and talent pool, Ansira has cemented its position as a leader in helping brands deliver outstanding experiences in the brand-to-local ecosystem,” says Daina Middleton, CEO of Ansira.

Ansira is backed by Advent International, one of the largest and most experienced global private equity investors, with deep expertise in the business and financial services sector.

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