Browsing Tag

marketing automation

MarTech Interview with Randy Frisch, CMO at Uberflip

"I think that the biggest sentiment that changed was a shift from outward hard selling to empathetic selling. The word empathy started to be a part of many of my conversations with CMOs and VPs of sales." Hi Randy, tell us about the most challenging task you handled as CMO in 2020.  We have to remember that we all woke up in 2020 probably feeling pretty excited, at least that was the case for my team at Uberflip. We had made some key hires, we had a really strong go-to market strategy, we had plans of how to segment…

Sailthru Delivered Product and Performance Growth for Customers in 2020

Focus on Data, Including 5 Billion Profiles Under Management, Delivers More Effective Email For Sailthru Customers, Leading to 49% Increase In Open Rates Year-Over-Year Sailthru, a CM Group brand and the leading personalized marketing automation technology provider for retailers and publishers, announced that the platform enabled major performance increases for customers, driving a 13% increase in emails sent and a 49% increase in open rates year over year. In 2020, the company invested significantly into areas of the…

Part 2: The Eternal Marketing Dilemma: In-House vs. Outsourced Advertising – a Look at Strategies and What’s Right for Your Business

With the overall U.S. ad spend expected to reach $246 billion by the end of this year, brands must determine how and where to allocate their marketing resources more than ever before, and whether they should capitalize on internal talent or leverage outsourced marketing services to determine strategy and execute their spend. Here’s the painful truth: there is no one-size-fits-all approach. I made the case for an internal marketing approach in Part I of this series (link). I’ll now investigate the agency approach, which…

Impartner Appoints SaaS Thought Leader Robert Reid to Board of Directors

Reid Joins Impartner as Company Delivers a Record-Breaking Quarter as Corporations Worldwide Turn to the Channel to Power Sales in Challenging Market Conditions Impartner, a global leader in channel management technologies helping businesses accelerate the performance of their indirect sales channel, announced it has appointed Robert Reid to the company’s board of directors. Reid is chairman of Mid-Market Solutions for Sage, the market leader in cloud business management solutions.  Prior to Sage, Reid was CEO of Intaact…

MarTech Interview with Simon Esland, VP Decisioning Practice Lead at Merkle

"Customer data platforms (CDPs) will start to gain significant traction in the market and will form the basis of clients building their own private first party identity graphs to start to answer the challenges raised by the coming demise of third-party cookies." Hi Simon, please tell us how you arrived at Merkle and what was your journey in marketing like? I’ve joined Merkle from Vodafone Group where I led the global marketing decisioning programme. We implemented marketing decisioning across all of our EU Operating…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Button and Branch (E-Commerce and Mobile Commerce), ResponseCRM (Marketing Automation), Zoomd (Native & Programmatic Advertising), GlobalData (Analytics), to Stack8 (Unified Communications). Button and Branch Join Hands to Help Brands Unlock Mobile Growth in the Affiliate Channel Button, the leading mobile commerce technology company, announced a strategic partnership with…

ZINFI Ends 2020 with Rapid Growth and Recognition from Analyst Firms and Customers as a Leading Partner Relationship Management Software…

ZINFI’s Growth Accelerates in Response to Increased Demand for Partner Relationship Management Applications That Enable Collaboration with Channel Partners in a Remote, Work-from-Home Environment ZINFI Technologies, Inc., a leading provider of partner relationship management (PRM) software solutions, announced its software business has ended 2020 with a 60% year-over-year increase in the total number of customers for its partner relationship management (PRM) solution and a 42% increase in customers for its partner marketing…

Enquire Adds New Chief Information Security Officer to Improve Client Data Security

Creation of New Role Drives Enquire to the Forefront of Senior Care Data Security Enquire, a leading provider of cloud CRM, marketing automation, and contact center solutions for senior living communities, post-acute care facilities and healthcare organizations announced the recent addition of Craig Riley as its Chief Information Security Officer. Riley will be responsible for establishing and maintaining a comprehensive information security strategy and program to ensure that information assets and technologies are…

ResponseCRM Innovations Enable Online Businesses to Jump-Start Sales in 2021

Powerful Integrations and Features Simplify Usability and Reduce Costs in a Competitive Market To meet the growing demand for companies to create a new business or expand online sales, ResponseCRM, a leading direct marketing automation and eCommerce solution provider, implemented a wide range of product enhancements and integrations that empower businesses to reach their sales goals faster, easier, and more cost effectively. The COVID pandemic has had a major impact on overall shopping patterns, as more consumers…

Top Skills that Marketers Need in 2021

If 2020 taught us anything, it’s that sometimes, human beings all face the same challenges, and we all want to receive the same understanding, caring, and thoughtfulness that we give out to the world. This year, as customers, we’ve wanted that same level of forethought as we expect brands to deliver a more connected and thoughtful experience that resonates with us. We’ve wanted something from the heart. Stripped of much of the flash, glamour, and rhetoric, marketing is all about focusing on meeting people’s needs. Brands…

MarTech Interview with Sara Spivey, CMO at Braze

"Loyalty and retention are the key to long-term success, not acquisition. Prioritizing convenience and cost during the pandemic, consumers have opted for new products and services, meaning brand loyalty is at an all time low." Hi Sara, please tell us how you started in martech and the journey in marketing and sales. My first job in martech was in 2008, so I am in over a decade now.  I really wanted to market and sell a product that I actually would use. I think having the customer’s perspective anytime you are selling…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from iSpot (TV Advertising), Allocadia (Marketing Attribution), Jellyfish (Marketing Automation), Medallia (Customer Experience Management), to Salesforce (Analytics). iSpot Acquires Ace Metrix iSpot.tv has acquired Ace Metrix, a pioneer in attitudinal measurement for TV and video creatives. The deal delivers the marketplace a single-source solution for tracking the business outcomes and…

Klaviyo Expands Global Footprint with Native PrestaShop Integration

PrestaShop merchants can automate personalized owned marketing fueled by data Leading marketing automation platform Klaviyo announces its native integration with open-source ecommerce solution PrestaShop. The partnership allows ecommerce merchants to seamlessly automate personalized marketing and communications to customers using data from transactions on the PrestaShop solution, while also expanding Klaviyo’s reach among merchants in European countries and other international markets. Marketing Technology News: Salesforce…

ActiveCampaign Surpasses 130,000 Customers, Onboards Over 40,000 Customers in 2020

Customer Experience Automation leader also reached more than 750 employees worldwide as it accelerated its growth in 2020 ActiveCampaign, the leader in Customer Experience Automation (CXA), reached 130,000 customers and 750 employees globally as it closed out a year of tremendous growth and rapid change. ActiveCampaign's success was fueled by ongoing customer success, several product enhancements, new partnerships and key hires. Marketing Technology News: Synamedia Partners With Akamai to Speed Pirate Take Downs…

Springbot Closes $14 Million in Funding; Fueling Future Organic Growth & Acquisitions

Sterling National Bank Leads Financing Effort Springbot, a marketing automation and attribution platform for online retailers, announced it has closed $14M in financing led by Sterling National Bank. Springbot which recently closed an acquisition of Content Management System (CMS) provider Matcha in December 2020 is poised for organic growth as well as the addition of deeper platform capabilities that are purpose-built for eCommerce. Springbot's all-in-one platform is the critical solution for today's direct to consumer…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from airSlate (Marketing Automation), Salesforce (CRM), OpenAP (TV Advertising), Verve Group (Video Advertising), to dotCMS (Content Management). airSlate Announces $80 Million in Total Capital Raise from Morgan Stanley Expansion Capital, General Catalyst and HighSage Ventures airSlate, a leader in no-code business automation solutions, announced the closing of $40 million in additional…

ZINFI Named Leader in Partner Management Software G2 Winter 2020 Report

Winter 2020 scores from G2, the largest software marketplace and review platform, have again placed ZINFI solidly in the “Leaders” quadrant for Best Partner Management Software. ZINFI is also among the top three companies in a new G2 category, Through-Channel Marketing Software. G2 scores are based on the responses of real, verified users from the G2 user community. In the Partner Management Software category, the ZINFI platform earned satisfaction scores of 98% for Quality of Support, 95% for Meets Requirements and 94%…

MarTech Interview with Robin Bordoli, President at RollWorks

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Can you tell us about the importance of B2B martech partnerships, like the one you just had with HubSpot? To understand the importance of RollWorks’ partnerships with HubSpot and Marketo, it’s necessary to step into the shoes of the modern marketer. If you can picture the iconic “The Scream” by Edvard Munch then you have an idea of what most modern marketers…

2021 Mobile App Marketing Predictions with Adjust Martech Leaders

Customers spent close to $75 billion globally on Mobile App Marketing campaigns just to drive user installs on their devices. However, the pandemic crisis and high cost of advertising continued to plague marketers from scaling their mobile app marketing efforts. To know how to scale further in 2021, we spoke to industry leaders from the mobile martech world. Today's Martech Predictions Series is special. We have managed to get together 3 top-level executives from a leading Mobile Marketing technology company, Adjust.…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Medallia (Customer Experience), Jornaya (Behavioral data), RingCentral (Unified Communications), YouMail (Customer Service), and SproutLoud (Marketing Automation). Bluevine Capital Chooses Medallia For Experience Management Medallia, Inc., the global leader in experience management, announced that Bluevine Capital has selected Medallia as its experience management platform of choice.…