Browsing Tag

marketing automation

Study Reveals: The Biggest Challenge for Companies – Lack of Customer Knowledge

Mapp, the international provider of insight-led customer engagement, released the results of a study on current customer experience strategies. The findings reveal that, while 89% of respondents think a CX strategy is important or very important to business success, less than half (47%) review and evaluate their CX strategy annually or even less frequently. Nearly the same amount (88%) agree that it is important to understand changing customer needs using customer analytics to improve CX. Yet only half (55%) of CX and…

Thryv Named G2 Leader in 14 Categories for Spring 2021

Thryv Holdings, Inc. , the provider of Thryv software, the end-to-end customer experience platform built for growing small business, has been named a leader in multiple categories in the newly released G2 Spring 2021 Reports. G2 is an online tech marketplace where technology users can discover and review technology and make informed decisions when purchasing software. Thryv earned 14 G2 Leader awards, breaking last quarter’s record for most honors in a single quarter. The Leader distinction is G2’s highest level award,…

A Few Good Marketing And Sales Automation Platforms To Consider For 2021

Marketing Automation has played a key role in shaping the success of modern day marketers. We are on a mission to improve marketing automation, one workflow at a time.” – Sourabh Mathur, Esanosys It's needless to press on the importance of marketing automation because we have already had plenty of positive thoughts on this. The concern boils down to which kind of marketing automation platform is good for your organization and how do you pick the best marketing tool for your business. Marketing Technology News: MarTech…

Lead Generation Tools To Help You Through 2021

“The lead generation process starts by finding out where your target market lives on the web – Wayne Davis.” 73% of today's B2B companies focus on quality over quantity. However, to reach that epitome, you must first take steps and add the best lead generation tools to your marketing and sales arsenal. 79% of the industry behemoths have already adapted to marketing automation and if your organization belongs to the rest 21%, you should change your mode soon! To help your marketing and sales thrive in 2021, take a look…

Benevity Welcomes New Chief Data Officer

Benevity, Inc., the leading provider of global corporate purpose software, today announced Jane Moran will be joining the company’s executive leadership team on April 12, 2021 as its new Chief Data Officer. Jane will lead a growing team at Benevity responsible for bolstering data, analytics and measurement capabilities, as well as continuing to scale its suite of products and services. The newly created role elevates Benevity’s focus on ESG (Environmental, Social and Governance) reporting capabilities, and aims to enable…

ucfunnel and Express LUCK Announce the Partnership to Lead the Data-Driven Insights Through Marketing Automation on the Smart TV

ucfunnel, a global Smart Media programmatic solution provider, today announced a new partnership with Express LUCK, an expert in the original design and manufacture of Smart digital products, to deliver data-driven advertisements using ucfunnel's marketing automation solution to Express LUCK's Smart TVs users. Marketing Technology News: MarTech Interview with Ashley Kramer, CMO at Sisense ucX, the AI-enabled ad exchange platform powered and developed by ucfunnel, serves 150 billion impressions monthly. The platform…

Orchid Agency, a Silicon Valley Marketing Agency Focused on Growing Early Stage, B2B Startups

Orchid Agency, a new Silicon Valley marketing agency, launched extended services focused on accelerating growth for early-stage, business-to-business (B2B) tech startups. The firm delivers specialized, innovative and modern marketing s ervices to pre-series A startups. The company's broad portfolio of marketing services is tailored towards the needs of each client. From product marketing, messaging and positioning, brand development, marketing automation, website development, demand generation, sales…

Sailthru’s Fourth Annual Retail Personalization Index Highlights Thriving Retail Brands

Sephora Takes the Top Spot and Thrive Market Jumps to Second, While eBay and Fabletics Prove to be Additional Big Movers Sailthru, a CM Group brand and the leading personalized marketing automation technology provider for retailers and publishers, today announced the fourth annual Retail Personalization Index, which provides a complete analysis of the omnichannel and personalization capabilities of today's top retailers. This year’s report highlights how some retailers have thrived in a new era of commerce brought on by the…

Robert Olivares, PhD Joins BrandMuscle as Senior Vice President of Innovation Solutions

20-Year Veteran Marketing Leader from the Consumer Sector to Spearhead Innovation Initiatives to Enhance BrandMuscle’s Growth and Increase Customer Value BrandMuscle, the leader in integrated local marketing announced that Robert Olivares, PhD, has joined the team as Senior Vice President of Innovation Solutions. Olivares brings over 20 years of executive sales and marketing experience in the alcohol, beverage and consumer goods industries. In his role at BrandMuscle, Olivares will be responsible for establishing and…

Outsell Recognized by Automotive Website Awards for Marketing Automation

For the fourth consecutive year, Outsell receives an AWA for excellence in Marketing Automation for auto dealers Outsell won the 2021 Automotive Website Award (AWA) in the Marketing Automation category in a special online event hosted by Brian Pasch on Tuesday, February 23, 2021. For the first time in its 13-year history the AWA awards were presented virtually. “I want to congratulate the team at Outsell” “I want to congratulate the team at Outsell,” Brian Pasch, founder of PCG Companies said in Tuesday’s…

iClick Issues Clarification on Acquisition of Parllay

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, today issued a clarification regarding its previously announced acquisition of Parllay's business. Parllay is a leading personalized marketing platform with deep expertise in WeChat-based CRM, e-commerce and marketing SaaS solutions in China. iClick anticipates utilizing Parllay's rich expertise to further enhance iClick's product offerings and accelerate sales of its Enterprise Solutions. The…

NextRoll Hires New President for Its AdRoll Ecommerce Marketing Division

Former Brex and LinkedIn executive, Roli Saxena, brings SaaS expertise to marketing software and digital advertising business NextRoll, the marketing technology company delivering products for ambitious marketers to grow their business, announced Roli Saxena as its new President for the AdRoll division. Saxena will be focused on leveraging the company's deep roots in data and machine learning to drive adoption of the AdRoll Ecommerce Marketing Platform by direct-to-consumer (D2C) marketers. Ecommerce saw its biggest…

Drift Doubles Down on AI Commitment with Launch of Virtual Selling Assistants

Drift, the leader in Conversational Marketing, Conversational Sales and Revenue Acceleration, announced the launch of Virtual Selling Assistants. This new offering enables sales teams across the globe to increase quality pipeline and closed won revenue, without adding additional sales representatives. “According to McKinsey, over 80% of B2B seller interactions have moved to digital, and 99% of B2B buyers say they will make a purchase in an end-to-end digital self-serve model,” said Leo Tenenblat, Chief Product Officer at…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from TigerGraph (Analytics), DigDev Direct (Email Marketing), Factoreal (Marketing Automation), Bizzabo (Customer Experience Management), to VIZIO (TV Advertising). TigerGraph Raises $105 Million to Accelerate Graph Analytics on the Cloud TigerGraph, provider of the leading graph analytics platform, announced it has raised $105 million in Series C funding, the largest funding round to…

Marketing Automation Platform Factoreal Releases Major Automation Suite for Twitter

With features like email automation, Facebook, Instagram postings, social ads, landing pages and forms, website tracking, customer journey automation, ML-driven insights, and a powerful audience builder already in place, in January 2021, Factoreal released its biggest update to date for their marketing automation platform. Enabling marketers to centrally manage more social accounts with fewer touchpoints and more control, all from their Factoreal centralized marketing automation hub In January 2021, Factoreal released its…

Botco.ai Closes Funding to Revolutionize the Healthcare Experience Through Intelligent Chat

Stout Street Capital leads round to further innovate HIPAA-compliant conversational marketing solution Botco.ai, the leading HIPAA-compliant conversational marketing solution, announced $2.2 million in seed funding. Stout Street Capital led the round, with participation from Sterling Road, PHX Ventures and Arizona Tech Investors. Botco.ai is an AI-powered marketing automation solution that facilitates meaningful and intelligent conversations between providers and consumers at scale. Botco.ai will use the capital for…

XCentium Announces New Vice President of Marketing and Sales, Accelerating Growth Plans

Digital industry veteran, Jake DiMare, joins XCentium to lead marketing and business development Award-winning digital consulting firm XCentium, welcomed industry veteran Jake DiMare, to their executive team this week. Jake's responsibilities will include marketing and sales leadership and accelerating XCentium's growth by developing new channels and capabilities while shaping its marketing and sales strategy. With over fifteen years of experience in the digital agency space and specializing in content, commerce, and…

Marketing 360®’s CRM App was the Top Accessed App in the Platform in 2020

Marketing 360® recently announced their 2020 platform metrics, which showed that the SMBs using the platform accessed and used the CRM app the most in 2020. Through the Marketing 360 CRM app, small business owners are able to stay organized as they scale and grow their businesses. SMBs using the CRM app enjoy: Marketing Technology News: AdInMo Partners With Lemma Connecting DOOH Advertisers With Mobile Gaming Audiences Centralized data for employees, leads, and customers Manage leads, sales reps, deals, and…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Comscore (TV Advertising), Leadspace (Customer Data Platforms), Postal (Marketing Automation), Accelerate360 (E-Commerce and Mobile Commerce), to MediaMath (Native & Programmatic Advertising). Comscore and MediaMath Partner in LATAM to Launch Programmatic Contextual Targeting for Connected TV, Mobile and Desktop Comscore, a trusted partner for planning, transacting, and…

SmartBug Media Promotes Jen Spencer to Chief Revenue Officer

Spencer will Oversee the Entire Customer and Revenue Lifecycle, as SmartBug® Integrates Sales, Marketing, and Client Services to Better Serve Customers SmartBug Media—a leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, revenue operations, and public relations—relations—announced that it has promoted Jen Spencer to its newly created role of Chief Revenue Officer.…