Browsing Tag

marketing automation

WireWheel Joins the MuleSoft Technology Partner Program

WireWheel releases a MuleSoft Certified Connector for the WireWheel Privacy Management Platform to simplify connectivity and enable organizations to create connected customer experiences, faster WireWheel, a leading provider of data privacy management solutions, announced it has joined the MuleSoft Technology Partner Program and has contributed to the partner ecosystem by releasing a MuleSoft Certified Connector for the WireWheel Privacy Management Platform. The WireWheel connector enables organizations to quickly and…

Act-On Software Launches Seamless, First-of-its-Kind Zoom Webinar Integration

Industry-leading integration redefines holistic webinar marketing in the age of remote work Act-On Software, the leading growth marketing automation platform, announced its integration with Zoom to debut the most streamlined, completely embedded workflow for webinar marketing automation to date. In a time where marketers need to reach socially distant audiences and execute more webinar campaigns than ever, there’s a massive need for a solution that can optimize behavioral scoring and work in tandem with larger marketing…

Spectrm Launches Instagram Messaging Solutions for Brands

Spectrm launched Instagram Messaging Solutions, enabling brands to scale one-to-one messaging with Instagram's 1 billion users Consumer demand for messaging businesses is growing fast, accelerated by e-commerce growth due to COVID-19. In the first half of 2020, online spending in the US grew by 30.1% to reach $347.26 billion. The adoption of e-commerce increased from previously infrequent online shoppers by 160%1. With 75% of consumers now preferring to engage brands in private messaging channels vs traditional channels,…

ActiveCampaign Announces 85,000 Customers Are Leveraging Integrations Through Its Marketplace, More Than Any Other Marketing Automation…

This milestone is marked by the launch of App Studio, a developer solution that makes it easy for B2B technology providers to build and market integrated customer experience automation (CXA) applications to ActiveCampaign customers With over 85,000 customers using at least one app or integration to power their business, ActiveCampaign, the leader in Customer Experience Automation (CXA), now has more customers using integrations than any other marketing automation provider. ActiveCampaign customers can seamlessly connect to…

Progress Releases New DataDirect Connectors for the Martech Stack

New connectors for CRM, marketing automation and marketing analytics bridge the data gap for insight-driven marketing effectiveness Progress, the leading provider of application development and digital experience technologies, announced the launch of a new set of Progress DataDirect connectors to help organizations overcome the challenge of accessing data from disparate marketing technology applications. The set includes connectors for popular CRM, marketing automation and web analytics platforms such as Google Analytics,…

MarTech Startup, edrone, Secures Funding of USD 5.3 Million to Fuel Their Ambitions of Becoming One-Stop-Shop for E-Commerce

Polish marketing technology startup edrone has raised USD 5.3 million Series A funding to fuel their ambitions of building a marketing one-stop-shop for e-commerce. The capital came from two sources: a Hungarian VC, PortfoLion, in a Series A round, and an R&D grant for edrone's autonomous virtual assistant. It will be invested in research and business development for the CEE and LATAM regions. It’s their first funding after bootstrapping for four years. The product is aimed at medium and large e-commerce businesses…

Phunware Launches MaaS Customer Data Platform

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data, and services for brands worldwide, announced the launch of its Multiscreen-as-a-Service (MaaS) Customer Data Platform (CDP). The global CDP market is expected to grow at a Compound Annual Growth Rate (CAGR) of 34% to more than $10.3 billion by 2025. This worldwide market is being fueled and accelerated by the ongoing COVID-19 pandemic as businesses from retailers to healthcare providers are increasingly relying…

Chatbot & Nano Influencer Service Launches to Help Amazon E-commerce Sellers

The recently launched The Chat Agency provides e-commerce sellers with Facebook Messenger chatbot and social media nano influencer marketing services. The company's services are designed to achieve online sellers' most important business objectives by increasing brand awareness, product sales, and rankings. The newly launched company was created to solve some important issues the founders had run into from their own experiences. "We noticed our listings were losing rank for competitive and valuable keywords. We knew we…

Adjust Launches Subscription Tracking Product As Mobile Streaming And App Subscriptions Boom

New Survey Commissioned by Adjust Finds American Consumers Spend an Average $20.78 a Month on App Subscriptions, With More Than a Third Using Their Smartphones to Stream Video and TV Services Every Day As the mobile app subscription business accelerates, Adjust launches its new Subscription Tracking product to give marketers better visibility into subscription performance. This follows a broader shift toward subscription-based monetization models, with Apptopia estimates showing that app-based subscriptions generated over…

Why the Magic Quadrant No Longer Works for Martech

Should you still stick to the whims of a Magic Quadrant in choosing your martech platform or solution? CRM, ESP, MAP... there are dozens of rigid categories that industry analysts use to rate and rank marketing technology. But marketers don’t need acronyms; they need answers. It’s time for marketing categorization to evolve and provide the clarity marketers need. The labels have to change to fit the modern model. Marketers know the martech industry has come a long way in the past decade. According to the marketing…

Perkuto Launches Ready-to-Go Marketing Operations Architecture for Adobe Marketo Engage

Perkuto Unveils Industry’s Only Guaranteed Error-Free Programs for Marketing Operations Leaders Perkuto, the #1 rated Marketo operations agency, unveiled its SCORE Architecture, consisting of pre-tested marketing operations acceleration programs. Capitalizing on Perkuto’s exclusive intellectual property and extensive work in over 1,500 Marketo instances, the new SCORE Architecture provides the framework to achieve faster results, giving marketing operations leaders confidence in their programs and peace of mind with their…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Salesforce (CRM), Blue Prism (Customer Service), Okta (Identity Management), Advertise Purple (Affiliate Marketing), and Sailthru (Marketing Automation). Salesforce Ventures Launches Second $100 Million Impact Fund Salesforce, the global leader in CRM, announced its second Impact Fund from Salesforce Ventures, the company’s global strategic investment arm. The new $100 million fund…

Sailthru Announces New Machine Learning Testing Infrastructure

Marketers can easily create scaled, automated tests for copy and design assets Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced a new investment in wide-scale testing infrastructure to make it easier for marketers to test copy and design assets that drive engagement and conversion. Built using advanced machine learning techniques, the new testing engine will automatically learn and update testing rules, allowing marketers to quickly and confidently make…

Make Offer Management a Core Part of Your Retail Strategies

As long as offer campaigns have been around, industry experts have listed off their coupon fears: decreased margins, brand damage, and discount fraud. Those are the concerns for any business, but those fears are not unique to offers and coupons – they're data and security issues. An exclusive offer campaign is not what strikes fear in retail experts – what they truly fear is a poorly implemented campaign. Until recently, retailers didn't have a way to safeguard against the many variables and potential errors. In other…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Sendinblue (Content Marketing), Contentstack (Customer Experience), Zift Solutions (Sales Intelligence), Act-On Software (Marketing Automation), and PathFactory (Content Intelligence). Sendinblue Raises $160M in Series B Funding; Largest Amount By Any All-In-One Digital Marketing Platform Sendinblue, the leading all-in-one digital marketing platform, has raised $160 million in a…

Act-On Software Launches Best-In-Class Automated Journey Builder

Powerful UX Empowers Marketers to Build and Execute Dynamic Automated Brand Experiences Act-On Software, the leading growth marketing platform, launched the Automated Journey Builder, a powerful user experience (UX) built by and for marketers to map out simple and highly complex customer journeys in minutes. While the entire Act-On platform is used to build out welcome/onboarding, lead nurture and customer advocacy campaigns, the Automated Journey Builder is the “beating heart” at the center of it all that powerfully…

Sendinblue Raises $160M in Series B Funding; Largest Amount By Any All-In-One Digital Marketing Platform

Sendinblue, the leading all-in-one digital marketing platform, has raised $160 million in a Series B funding, marking the highest fundraising round for any all-in-one marketing platform in the U.S. and Europe. Investors for this round are Bridgepoint, Bpifrance, and BlackRock, with Partech reinvesting from the previous $35 million in Series A funding round in 2017. The investment will be used to drive product expansion to further support small and medium-sized businesses and accelerate growth in the North American market.…

PFL Introduces Preferred Address Capture To Ease Pain Points Associated With Engaging Remote Prospects

Tactile Marketing Automation pioneer introduces its newest automation feature that goes beyond address capture PFL, the pioneer and leader in Tactile Marketing Automation, announces Preferred Address Capture, a new solution to capture a remote prospect’s address and engage them with a dynamic, remarkable brand experience. Brands rely on PFL’s automated, personalized direct mail as a revenue-driving channel in the multichannel marketing mix. With Preferred Address Capture, those same brands can automatically deliver mail…

MarTech Interview with Martin Wilkinson-Brown, CMO at Sitel Group

"My best advice for companies in this situation is to ensure the technologies they’re deploying and wanting to sell are grounded and aligned to specific business needs." Hi Martin, congratulations on the new platform launch. Tell us about the marketing game plan behind launching a CXP tool in the middle of the COVID-19 pandemic crisis. While our new EXP+™ solution happened to launch during the pandemic, it was not due to COVID-19. It’s a continuation of the journey we’ve been on for the past few years, reframing and…

Grit Mktg Launches As Strategic Marketing Agency

New Company Now Servicing Clients Nationwide Grit Mktg, a strategic marketing agency based in Atlanta, has announced its launch and is now servicing clients nationwide.  Led by senior level marketing executive, Michael Vancza, the agency focuses on strategy, engagement, integrated marketing, experiential, and sponsorships with a heavy focus on analytics to drive outcomes.  Through a strong network of partners, Grit Mktg is able to offer capabilities with senior level thinkers and vendors that are the best in the industry.…