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Banzai Appoints Kurt Bilafer as Chief Revenue Officer

Veteran CRO to Spearhead Customer Success, Sales, Marketing for Event Marketing Automation Leader Banzai, a leading SaaS marketing automation provider, announced that it has named Kurt J. Bilafer as Chief Revenue Officer. Mr. Bilafer is now responsible for leading Banzai’s global sales and marketing functions, as well as channel partner programs. With over 25 years of experience, Mr. Bilafer has held a number of sales and marketing roles at Amazon, SAP, WePay & PwC.  Mr. Bilafer has started a number of companies,…

automotiveMastermind Hires & Promotes New Executives to Strengthen Leadership Team

automotiveMastermind, part of IHS Markit and a leading provider of predictive analytics and marketing automation solutions for dealerships and manufacturers, has hired two new executives and promoted one to add to its leadership team. Charity Taylor joins the team as vice president of data analytics, and Matt Leone joins as chief operating officer leading the operations, finance and human resources teams. Mastermind has promoted Tomy Szczypiorski from national enterprise account director to vice president of national…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

360Quadrants Releases Quadrant of Best Marketing Automation Software Vendors

Marketing Automation Software automates recurring marketing tasks and saves time by providing quick results. This software offers a single platform for storing all marketing information and enables marketers to manage workflows efficiently. Marketing software also has the ability to analyze the results of marketing campaigns, which in turn helps enhance ROIs. The software also helps manage potential leads through varied channels and track them through the sales funnel. With the growing adoption of AI, machine learning, and…

Lemnisk Unveils Significant Platform Enhancements

Lemnisk releases several significant platform enhancements including probabilistic user data stitching, AI-based recommendations for new business verticals and deeper app and multi-channel personalization capabilities Lemnisk, the world's first real-time cross-channel marketing automation system built on an intelligent and secure Customer Data Platform (CDP), announced the general availability of key features and enhancements to its product offering. Lemnisk's platform has been further upgraded this year with various…

LeadAngel Releases ABM Segmentation and Targeting for Marketo

LeadAngel announces the release of its ABM Segmentation for Marketo, where leads can be segmented based on various factors such as pipeline stages, sales territory, target account list in CRM or outside CRM. With LeadAngel's Account-Based Marketing Segmentation, businesses can engage in ABM targeting in near real-time, with utmost efficiency and accuracy. Check out LeadAngel's official website for more information. Tech-savvy, B2B enterprises are increasingly adopting technology for sales and marketing. As Marketing…

ZINFI Makes Another Strong Showing in G2’s User Ratings for Partner Management Software

Validated Reviews From G2 User Community and Data Aggregated From Online Sources and Social Networks Rank ZINFI as #2 Overall in Satisfaction and #3 Overall in Usability After G2, the world’s leading business solutions review website, recently released its Summer 2020 scores for Best Partner Management Software, ZINFI’s partner management software remains solidly in the “Leaders” quadrant. G2 scores are based on the responses of real, verified users from the G2 user community. Of 15 vendors with at least 21 reviews, ZINFI…

AVOXI Integrates Salesforce, Dynamics and Zoho Into Their Cloud Communications Platform

AVOXI, the leading cloud communications platform specializing in contact center and virtual number solutions, recently announced their ability to integrate must-have technologies like CRM into their contact center platform. Empowering support and sales teams to provide exceptional customer interactions, AVOXI is simplifying how contact centers manage their day to day workflows. Enterprise customers can now pull in important customer information directly into their web phones, automatically log tedious tasks like call…

SmartBug Media Named to HubSpot’s Partner Advisory Council for the Second Year in a Row

HubSpot's Top-Rated and "Elite Tier" Partner Looks to Add Valuable Insight to Help Guide the Future of Its Global Partner Program SmartBug Media—a leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—announced it has been named to HubSpot's Partner Advisory Council (PAC) for the second year in a row. As part of a highly select group of…

ZoomInfo Continues to Strengthen Its Commitment to Security and Privacy

Receives ISO 27001 and SOC 2 Type II Certifications to Further Protect Customer Data ZoomInfo, a global leader in go-to-market (GTM) intelligence solutions, is continuing to increase its commitment to data security and privacy. The company has successfully completed its International Organization for Standardization (ISO) 27001 and Service Organization Control (SOC) 2 Type II audits for selected services and global controls of the ZoomInfo platform, enabling it to consistently meet the security needs and growing…

Banzai Launches New Partner Marketing Solution for Webinars and Events

Banzai Reach for Partners helps companies like Adobe, Facebook, and ServiceNow generate more partner leads through webinars and events Banzai, a leading SaaS marketing automation provider, today released Banzai Reach for Partners. This product enables partner marketing teams to support their partners in creating more successful webinars and events. Marketing Technology News: CSG Extends Relationship With Mediacom Communications Through 2025 Banzai Reach for Partners introduces a range of partner marketing tools to…

Alterian Named a Leader in Journey Orchestration Platforms Evaluation by Independent Research Firm

Alterian received the highest score possible in the Journey Orchestration, Quality of Visualization, Client Experience, Usability, and the Commercial Model criteria Alterian has been recognized as a Leader in The Forrester Wave: Journey Orchestration Platforms, Q2 2020. The report identifies and evaluates the most significant journey orchestration platforms in the market, evaluating current offering, strategy, and market presence. As Forrester states on its site for the upcoming CX North America event, “The pandemic is…

MarTech Series with Robin Bordoli, President at RollWorks

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Can you tell us about the importance of B2B martech partnerships, like the one you just had with HubSpot? To understand the importance of RollWorks’ partnerships with HubSpot and Marketo, it’s necessary to step into the shoes of the modern marketer. If you can picture the iconic “The Scream” by Edvard Munch then you have an idea of what most modern marketers…

OptifiNow Announces Integration With Ellie Mae Digital Lending Platform

Partnership enables lenders to access OptifiNow’s Sales and Marketing Automation Platform through leading digital lending platform OptifiNow, a provider of sales and marketing automation technology, announced that its platform will be integrated with the Ellie Mae® Digital Lending Platform, including using Encompass Partner Connect API technology. The integration allows lenders to more efficiently and securely share data between OptifiNow’s solutions and Encompass to drive quality and efficiency in the loan origination…

TransFunnel Consulting Named HubSpot Advanced Implementation Certified

TransFunnel Consulting announced they're on the shortlist of HubSpot's Advanced Implementation Certified partners. HubSpot, a leading growth platform, uses this advanced certification as a way to recognize and verify members of the agency partner community that specialize in highly complex CRM implementations, software integrations, and migrations. This makes it easier for customers to connect with the right partner. Marketing Technology News: SAS and Microsoft Partner to Further Shape The Future of Analytics and AI…

SharpSpring Adds SaaS Industry Veteran Chip House as Chief Marketing Officer

Former Salesforce Marketing Cloud Executive Brings More Than Two Decades Of Experience To The Growing SaaS Company SharpSpring, Inc., a leading cloud-based marketing and sales automation platform, today announced that Software-as-a-Service (SaaS) industry veteran Chip House joined the company as Chief Marketing Officer (CMO) beginning in May 2020. Marketing Technology News: Parks Associates Announces CONNECTIONS Community, a Virtual Networking and Conference Experience A well-known executive in the email marketing…

AutoLeadStar Releases Benchmark Report on Post Covid-19 Era, Details Trends and Strategies for Next Phase of Automotive

AutoLeadStar, a complete marketing automation platform designed for dealers,  unveiled the results of their latest benchmark report on buyer trends titled, "A Post COVID-19 Era for Automotive: The Next Leap in Dealer Technology." Marketing Technology News: Grammarly Launches Style Guides to Help Businesses Improve Consistency in Communications The report explores four major trends that will reshape automotive and bring about transformation similar to the disruption seen by digital companies like Cars.com and AutoTrader…

Full Circle Insights Launches Digital Source Tracker with the Full Circle Method for Digital Marketing

New Dashboards Enable Marketers to Drive Digital Marketing Efficiency Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, announced the company has launched Digital Source Tracker with new dashboards that enable the Full Circle Method for Digital Marketing. Digital Source Tracker allows marketers who use Full Circle's Response Management product to connect clicks from digital advertising, your website traffic, social channels and other digital marketing outreach to…

Hyper Casual Games Saw Massive Growth in Q1 2020: New Report From Adjust and Unity Technologies Charts the Rise of the Blockbuster App Genre

The findings from Adjust, in partnership with Unity Technologies, shed light on hyper casual games' unique business model, which relies on ads for 95% of their revenue and boasts average click-through rates of 22% People across the globe are spending more time than ever playing games while sheltering in place, with an estimated 2.7 billion users set to spend $77.2 billion on mobile games in 2020. A new report from global app marketing platform Adjust charts the rise of a gaming app genre uniquely poised to benefit from…