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customer experience management

Sprinklr Announces Pricing of Initial Public Offering

Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced the pricing of its initial public offering of its Class A common stock at a price of $16.00 per share. Sprinklr is offering 16,625,000 shares of its Class A common stock. Marketing Technology News: MarTech Interview with Tom Cheli, CEO at Frequence In addition, the underwriters have been granted a 30-day option to purchase up to an additional 1,662,500 shares of common stock at the initial public offering…

Merkle Achieves Amazon Redshift Service Delivery Designation

Designation marks the continued collaboration between Merkle and AWS to provide accelerated and secure cloud transformation solutions Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, today announced it has received the Amazon Redshift Service Delivery designation from Amazon Web Services (AWS) as part of the AWS Service Delivery Program, further building on the strategic collaboration announced in late 2020. This designation marks the continued prioritization by…

Startek Wins Stevie Award for Its Innovation in Digital and Cloud Platform

Startek , a global provider of customer experience management solutions, has been awarded a Silver Stevie® Award in the “Excellence in Innovation in Technology Industries” category in the Eighth Annual Asia-Pacific Awards. This recognition is being presented to Startek for the successful implementation of a highly secure, digitally compliant, agile, and flexible campus on a cloud model – Startek Cloud. Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite “The eighth edition of the…

Merkle Unveils Future of Identity Report

New study outlines a guide for CMOs and CIOs looking to navigate the cookieless future Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, today released The Future of Identity in Customer Experience Management guide. Coming at a time of mass industry disruption, this guide outlines the brief history of privacy regulations, how organizations can own their first-party data future, and ten questions organizations need to answer now to survive in a cookieless future.…

Boomtown Launches CXMEngine for End-to-End Customer Experience Management

Boomtown, the customer experience management company, announced the general availability of their new flagship CXM platform, CXMEngine. CXMEngine starts where CRM systems end, enabling enterprises to orchestrate customer journeys across existing systems seamlessly. The result is an end-to-end solution that helps enterprises increase NPS and drive lifetime customer revenue by deepening relationships. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award "By leveraging CXMEngine, enterprises can…

Dentsu Announces the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s Customer Data Platform

Dentsu and Merkle, dentsu international’s customer experience management (CXM) service line, announced it has completed the integration of Merkury, its identity resolution and data platform, into the Salesforce Customer Data Platform (CDP). Brands using Salesforce CDP will now be able to capture, unify, and activate their customer data across all channels without reliance on third-party cookies. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award “As recent industry news affirms, the impending…

Glassbox to Unveil Experience Intelligence Technology at DigitalWorld Event

Glassbox, a leader in digital journey analytics, will reveal the next evolution in customer experience management, Experience Intelligence, at their annual user conference, DigitalWorld. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities The DigitalWorld virtual event will bring together leading digital experience experts and practitioners from May 25-26, 2021. Event speakers range in their background and industry of expertise, united by their approach to…

Merkle’s Global Executive Summit 2021 Presents Customer Experience Transformation: The Formula for Success

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, announced the featured speakers for its Executive Summit, being held virtually June 15-16, 2021. The annual conference provides organizations the tools to achieve a total customer experience by connecting experiences across marketing, sales, commerce, and service. Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite The theme for this year’s event is The Formula for Customer Experience…

Merkle’s Q1 2021 Digital Marketing Report Indicates Growth Trajectory Across the Industry

After an unusual holiday season, consumers kicked off 2021 with continued interest in e-commerce Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, released its Q1 2021 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights trends within paid and organic search, Amazon ads, paid social, and display ad spend. The report provides insights into Q1 2021 digital marketing trends that were heavily influenced by an accelerated COVID-19…

Merkle’s Annual Consumer Experience Sentiment Report Explores Consumer Privacy Preferences and Brand Loyalty

Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, launched the second edition of its Consumer Experience Sentiment Report . Within this report, several key themes emerged, including those around consumers’ online engagement, the desire for personalized experiences, and brands’ abilities to engage on an emotional level. As consumers continue to adjust to the impacts of the COVID-19 pandemic, Merkle looked to better understand how preferences were changing by surveying more…

Dentsu and its CXM powerhouse Merkle, Share Key Insights on Identity, Adobe Campaign Standard Adoption, and Building D2C Platforms at Adobe…

Three sessions focus on pivotal trends shaping the digital landscape Dentsu (www.dentsu.com) and Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, will be presenting several sessions during the upcoming virtual Adobe Summit—The Digital Experience Conference 2021 on April 27 and 28. With multiple specializations across Adobe Experience Cloud applications, dentsu and Merkle will impart their deep knowledge and expertise in audience and insights…

Dentsu Launches Merkle Canada to Expand its Customer Experience Capabilities

As part of dentsu’s move to strengthen its Customer Experience Management (CXM) offering, the network announced the expansion of its CXM services in the Americas region by launching Merkle Canada. Merkle's expansion into Canada brings globally leading capabilities across data transformation, digital transformation, and customer experience management, tailored to the Canadian market and its local, social, and cultural diversity. Under the simplified model, brands gain easy access to solutions spanning CX transformation,…

Sprinklr Named a Leader in the 2021 Gartner Magic Quadrant for Content Marketing Platforms

Sprinklr, the unified Customer Experience Management (CXM) platform for modern enterprises, announced it has been recognized as a "Leader" in the Gartner Magic Quadrant for Content Marketing Platforms, 2021. This marks the second consecutive year that Sprinklr has received the "Leader" designation. The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute. Marketing Technology News: TigerGraph’s Graph + AI Summit 2021 to Feature 40+ Sessions, Live…

Merkle Announces Its Merkury Identity Resolution Has Integrated With Adobe Experience Platform

Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, announced it has completed the integration of Merkury, its identity resolution platform, with Adobe Experience Platform (AEP). Available in the US, the Merkury and AEP integration comes just as new regulations and industry changes are forcing organizations to overcome critical roadblocks to digital tracking, targeting, and data use in their efforts to deliver more relevant experiences across channels and devices. This…

Alida Wins 2021 Comparably Awards for Best Company Outlook, Best Marketing and Product Teams

Alida ranks #2 on Top 50 list out of 60,000 companies for Best Company Outlook Alida (formerly Vision Critical), creator of the world’s first Customer Experience Management (CXM) & Insights platform, today announced it has been selected as a 2021 “Best Company Outlook” winner from Comparably, ranking #2 on the “Best 50” list of small/mid-sized companies. Additionally, Alida won two more awards for Best Marketing Team and Best Product and Design Team. Marketing Technology News: How to Rethink Your Social Media…

Merkle Named A Leader Among Loyalty Solutions Providers

New analyst report recognizes Merkle’s pairing of tech with comprehensive packaged services for loyalty marketers Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, today announced that it ranked as a Leader in The Forrester Wave™: Loyalty Solutions, Q2 2021 by leading independent research firm, Forrester Research, Inc. The agency is recognized for its compelling loyalty experience management offering with the highest score possible in the solution vision…

Sprinklr Expands Partnership With EDP to Accelerate Its Digital Transformation

The Portuguese energy company aims to accelerate its digital marketing and customer service transformation through an enhanced partnership with Sprinklr. Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, today announced that EDP, the Portuguese electric utilities company, is expanding its use of Sprinklr in order to drive operational efficiencies while transforming the way it interacts with employees and customers across digital channels. Marketing Technology News: Kimble…

Merkle Announces Two Leadership Appointments to Analytics Team

Tracie Kambies named Global Head of Analytics and Shirli Zelcer named Head of Analytics and Data, Merkle Americas Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has appointed two key senior leaders to its Analytics team; Tracie Kambies will be the global head of analytics supporting the Merkle/CXM service line, and Shirli Zelcer will be the head of analytics and data, Merkle Americas. These two key appointments will further elevate Merkle’s industry-leading…

Teleperformance Powers Future Work With Citrix®

Company leverages digital workspace solutions to enable work from anywhere, opening new pools of talent that give business advantage Fla Hybrid work is the future of work. And companies that embrace it today, can position themselves for success tomorrow. Witness Teleperformance. Leveraging digital workspace solutions from Citrix Systems, Inc., and Teleperformance Cloud Campus, the global leader in customer experience management has enabled work from anywhere across its global operations. And in doing so, it has opened…

TouchMate Eyes $7.6 Billion Customer Experience Management Market

TouchMate  announced a new partnership with ViewPoint to manufacture and distribute feedback kiosks in the United States, targeting the US Customer Experience (CX) management industry. The US CX management market is forecast to grow by 17.7% CAGR over the next six years, reaching a market value of $23.6 billion by 2027. Real-time feedback, the gold standard for tracking in-the-moment responses from customers and employees, is one of the driving factors of this growth. Marketing Technology News: openSAP Celebrates 5…