Browsing Tag

customer experience management

Alida Promotes Hermina Khara to Senior Vice President of People and Culture

Khara’s role is expanded to lead Alida’s Corporate Culture and Diversity, Equity & Inclusion initiatives Alida (formerly Vision Critical), creator of the world’s first Customer Experience Management (CXM) and insights platform,  announced the promotion of Hermina Khara to Senior Vice President of People and Culture. In her expanded role, Khara will lead the growth of Alida’s Corporate Culture and Diversity, Equity & Inclusion initiatives (DE&I). Her new appointment follows Alida’s public commitment to…

Mortgage Industry Leader Kristin Messerli Joins SocialSurvey as VP of Mortgage Sales

SocialSurvey, a rapidly-growing, disruptive provider of real-time Experience Management Solutions, announced that it has hired mortgage industry expert Kristin Messerli as their new VP of Mortgage Sales. Messerli brings years of experience helping mortgage companies build and amplify the voices of their customers, as an industry consulting expert. “We are thrilled to have Kristin join our team to help us deliver on our mission - enabling companies to create outstanding experiences to their customers,” said Scott Harris,…

Martech Primer: How to Pick a Mobile CRM for Hotel Industry

Customer Experience has become the cornerstone of today’s digital marketing. A single bad online review can damage a business’ reputation to a greater extent. In fact, around 84 percent of people do no rely on adverts. Instead, they prefer third-party validation when making any digital purchase. With the world riding the digital wave, customer experience is going to be a top priority for the upcoming years. On the other side, it is the experience customers receive which makes them loyal, not loyalty, product, or price…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Britelite Immersive (Content Management), CloudCommerce (Native & Programmatic Advertising), Yext (Customer Experience Management), Agiloft (E-Commerce and Mobile Commerce), to Anzu.io (Native & Programmatic Advertising). Britelite Immersive Acquires Fabl to Create First-of-Its-Kind Experience Management Platform Britelite Immersive, a creative technology company that builds…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from iSpot (TV Advertising), Allocadia (Marketing Attribution), Jellyfish (Marketing Automation), Medallia (Customer Experience Management), to Salesforce (Analytics). iSpot Acquires Ace Metrix iSpot.tv has acquired Ace Metrix, a pioneer in attitudinal measurement for TV and video creatives. The deal delivers the marketplace a single-source solution for tracking the business outcomes and…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Vamp (Influencer Marketing), Firstlight Media (Entertainment), SocialSurvey (Customer Experience Management), Blu Digital Group (Entertainment), Discuss.io (Video Platforms). Vamp Kicks off 2021 With New TikTok Marketing Partnership Influencer marketing and social content platform, Vamp, has become an official Creative Marketing Partner of TikTok. This exciting partnership will…

Merkle Appoints Erin Hutchinson as Global Chief Marketing and Communications Officer

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, announced the appointment of Erin Hutchinson to Global Chief Marketing and Communications Officer. In this role, Hutchinson will focus on driving growth for dentsu’s Customer Experience Management (CXM) service line through the alignment of regional marketing and communications teams. A 19-year Merkle veteran, Hutchinson has held various marketing leadership roles within the organization, most recently CMO of Merkle Americas.…

Sprinklr Achieves FedRAMP Ready Status

A Critical Step in Sprinklr’s Mission to Help US Government Agencies Transform Citizen Experiences Across Digital Channels Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced that it has been approved as FedRAMP Ready for Agency Authorization. Sprinklr achieved FedRAMP Ready status for its CXM platform on Amazon Web Services (AWS). Effective communications play a fundamental role in ensuring that citizens have the information they need to stay safe and healthy. As people…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Milsoft (Customer Experience Management), Zoom (Unified Communications), OneTrust (Privacy and Regulations), eTargetMedia (Email Marketing), to Lightspeed (E-Commerce and Mobile Commerce). Milsoft Expands Its Relationship with SugarCRM to Deliver on Customer Experience for Utilities SugarCRM Inc., the innovator of time-aware CX, announced that Milsoft Utility Solutions, a utility…

Merkle 2021 Customer Engagement Report Focuses on Data-Driven Conversations in the Cookieless World

Comprehensive survey explores how businesses are preparing for industry changes ahead Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, released its 2021 Customer Engagement Report (CER) of 2021. The report explores data-driven conversations that focus on how businesses are responding to changes in key aspects of customer engagement, including the death of third-party cookies, new strategies required for data and identity, and digital and offline experiences. Merkle surveyed…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from FayeBSG (Customer Experience Management), MediaFirst (Entertainment), Mintegral (Mobile Advertising), Deliveroo (E-Commerce and Mobile Commerce), to DoubleVerify (Native & Programmatic Advertising). FayeBSG Releases Zendesk Integration with monday.com Faye Business Systems Group, a leading global technology company and Master Zendesk Partner announced the availability of their…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from GBK (Behavioral Marketing), Emerald (B2B Commerce), McColl’s Retail Group (Customer Experience Management), Hopin (Video Marketing), Confirmit (Customer Experience Management). GBK Collective Further Bolsters Advertising Effectiveness Expertise GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced the appointments of Dr. Randall…

McColl’s Retail Group Launches Customer Experience Management Programme With SMG

Service Management Group (SMG), a global customer, patient and employee experience management partner to more than 500 brands, has announced a new customer experience management programme with McColl’s Retail Group. The leading convenience chain is working with SMG to collect, manage and analyse customer feedback across its large estate. McColl’s Retail Group operates a network of convenience stores and newsagents that provides essential groceries and services to more than 1,400 neighbourhoods across the United Kingdom.…

InMoment Acquires Digital Feedback Leader Wootric to Accelerate Pursuit of Experience Improvement for World’s Leading Brands

Combination brings a self-serve, scalable, and always-on digital sensing capability—with robust customer journey analytics—to InMoment’s current offerings Helps leading brands seamlessly expand their digital ‘in-the-moment’ signals from any interaction point, including product and in-app, without sending customers into offline survey channels InMoment, the leading provider of Experience Improvement (XI)™ solutions, announced it has acquired Wootric, the fast-growth leader of the digital feedback industry, to provide…

Dirbato Joins Medallia Partner Program in Japan

Medallia, Inc., the global leader in experience management, announced that Japan-based system integrator, Dirbato, has joined its Partner Program. With a strong customer experience and retail focus, Dirbato will work alongside Medallia’s team to augment its sales and service offering in Japan from customer experience advisory services to implementation for organisations across the country. Marketing Technology News: Khoros Acquires CX Innovator Topbox; Snags Fresh Funding from Vista Equity Partners Manabu Oura, Head…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Epsilon (Customer Experience Management), Quadient (Customer Experience Management), Kim Dotcom (Content Management), ViacomCBS (Entertainment), to Arc Publishing (Analytics). Epsilon Launches Signals to Recognize In-Market Intent Faster, Optimize Audiences and Remove Barriers to Activation Epsilon launched Signals, a new product that recognizes near real-time consumer buying signals…

Alida Promotes Jason Baldree to Chief Customer Officer, Welcomes New SVP of Professional Services & Customer Success

Alida’s long-time Head of Customer Success elevated to the C-Suite while Tony Chung joins to lead Professional Services for the company Alida (formerly Vision Critical), creator of the world’s first Customer Experience Management (CXM) and insights platform,  announced the promotion of Jason Baldree to Chief Customer Officer and the appointment of Tony Chung as Sr. Vice President of Professional Services and Customer Success. Baldree joined Alida in 2018 with over 20 years of experience leading customer success and…

Alida Welcomes Three Technology Veterans to Spearhead Product Innovation

Alida appoints new senior executives in product management, customer experience and AI to drive growth in the CXM industry Alida (formerly Vision Critical), creator of the world’s first Customer Experience Management (CXM) and insights platform,  announced the appointment of Scott Barkley as Senior Vice President, Product Management, Paul Hagen as Principal Director, CXM and Manuel Zahariev as Vice President of Engineering (AI & Analytics). These senior industry leaders will define product strategies that grow Alida’s…

Sprinklr Announces Integration with Quora

Automatically identify and analyze insights from customers asking questions on Quora, the leading Q&A platform with more than 300 million monthly active users Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced an integration with Quora and Sprinklr’s Modern Research product that helps brands proactively reduce brand risk, build brand awareness and enhance customer engagement. Sprinklr is now the first and only enterprise software platform to offer brands full access to 11…

Alida Expands Expertise in Asia Pacific and Japan

Alida (formerly Vision Critical), creator of the world’s first CXM and insights platform, announced the expansion of its Asia Pacific and Japan (APJ) team to build on its existing regional presence and propel growth in the Customer Experience Management (CXM) industry. The recent appointment of Steven Medeiros as General Manager of APJ, coupled with the appointment of several additional senior industry leaders, supports Alida’s expansion to drive new growth while making additional investments in its client’s success and…