customer experience management

Alida ranks #2 on Top 50 list out of 60,000 companies for Best Company Outlook Alida (formerly Vision Critical), creator of the world’s first Customer Experience Management (CXM) & Insights platform, today announced it has been selected as a 2021 “Best Company Outlook” winner from Comparably, ranking #2 on the “Best 50” list of small/mid-sized companies. Additionally, Alida won two more awards for Best Marketing Team and Best Product and Design Team. Marketing Technology News: How to Rethink Your Social Media…

New analyst report recognizes Merkle’s pairing of tech with comprehensive packaged services for loyalty marketers Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, today announced that it ranked as a Leader in The Forrester Wave™: Loyalty Solutions, Q2 2021 by leading independent research firm, Forrester Research, Inc. The agency is recognized for its compelling loyalty experience management offering with the highest score possible in the solution vision…

The Portuguese energy company aims to accelerate its digital marketing and customer service transformation through an enhanced partnership with Sprinklr. Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, today announced that EDP, the Portuguese electric utilities company, is expanding its use of Sprinklr in order to drive operational efficiencies while transforming the way it interacts with employees and customers across digital channels. Marketing Technology News: Kimble…

Tracie Kambies named Global Head of Analytics and Shirli Zelcer named Head of Analytics and Data, Merkle Americas Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has appointed two key senior leaders to its Analytics team; Tracie Kambies will be the global head of analytics supporting the Merkle/CXM service line, and Shirli Zelcer will be the head of analytics and data, Merkle Americas. These two key appointments will further elevate Merkle’s industry-leading…

Company leverages digital workspace solutions to enable work from anywhere, opening new pools of talent that give business advantage Fla Hybrid work is the future of work. And companies that embrace it today, can position themselves for success tomorrow. Witness Teleperformance. Leveraging digital workspace solutions from Citrix Systems, Inc., and Teleperformance Cloud Campus, the global leader in customer experience management has enabled work from anywhere across its global operations. And in doing so, it has opened…

TouchMate  announced a new partnership with ViewPoint to manufacture and distribute feedback kiosks in the United States, targeting the US Customer Experience (CX) management industry. The US CX management market is forecast to grow by 17.7% CAGR over the next six years, reaching a market value of $23.6 billion by 2027. Real-time feedback, the gold standard for tracking in-the-moment responses from customers and employees, is one of the driving factors of this growth. Marketing Technology News: openSAP Celebrates 5…

Immediately hiring engineers for Research and Development Center to support continued business growth Leading brands in Asia Pacific – including Samsung, Gojek, StarHub and Changi Airport Group – are relying on Sprinklr’s CXM platform Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, today announced its expanded presence in Singapore with a new R&D center following a year of impressive customer growth. This new facility will reinforce Sprinklr’s position as a leading CXM provider,…

Over 250 CX leaders alongside CXOs, CAOs, CTOs, CMOs, CDOs are convening virtually to discuss the latest strategies, tech trends and opportunities in CX. These innovative leaders will also discuss best practices in defining and documenting an organization-wide approach to prioritize & integrate CEM into every business. Marketing Technology News: NetApp Joins Aston Martin Cognizant Formula One Team To Pioneer Data-Driven Racing Strategy SINGAPORE, Mar 8, 2021 - (ACN Newswire) - With a special focus on the Asian…

Report highlights key drivers of loyalty including personalization and recognition, and discusses the impact of the events in 2020 Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has released its 2021 Loyalty Barometer Report. This fourth annual report analyzes how consumers feel about loyalty and rewards programs and where brands should pivot to accommodate fluctuations in consumer preferences as a result of the events of 2020. Marketing Technology News: Craftsman+…

Sureka's Appointment is the Latest in a Focused Talent Strategy to Maximize Growth and Long-Term Shareholder Value Finance Veteran Brings More Than 20 Years of Experience in Risk Management, M&A, Board and Investor Relations, Taxation, and Accounting He Succeeds Ramesh Kamath, Who Will Begin a New Role as Senior Advisor, M&A and Strategy Startek, a global provider of customer experience management solutions, announced the appointment of Vikash Sureka as Global Chief Financial Officer (CFO), effective February 25,…

The national postal service and leading logistics operator of Portugal is partnering with Sprinklr to modernize its digital customer service capabilities while automating manual processes with AI Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced that CTT Portugal Post – a Portuguese company which operates as both the national postal service of Portugal and a commercial group with subsidiaries operating in banking, e-commerce, logistics and other services – is using Sprinklr’s AI…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Crew (Email Marketing), Sportsdigita (Sales & Marketing), Vonage (Customer Experience Management), InMobi (Native & Programmatic Advertising), to GoDaddy (E-Commerce and Mobile Commerce). Crew Launches Crew Email, the First Fully Unified Inbox, Custom Built for Frontline Employees Crew, the #1 digital workplace for frontline teams, has launched Crew Email, a feature designed…

Hoodoo Digital, a provider of Adobe Experience Manager, Adobe's experience management and delivery offering, and Workfront, now part of Adobe Experience Cloud, has recently become a Platinum Partner in the Adobe Solution Partner Program. Hoodoo has both the Adobe Experience Manager Sites and Adobe Experience Manager Run & Operate specializations and was most recently a Gold level partner in the program. Marketing Technology News: Adtelligent Introduces Native Support for AMP Ads Platinum partners are companies with…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Highspot (Sales Enablement), InMarket (Native & Programmatic Advertising), Octopai (Data Management Platforms) Storyvine (Video), to Pega (Customer Experience Management). Highspot Raises $200 Million in Growth Funding to Take Sales Enablement Mainstream Highspot, the industry’s only unified, natively-built sales enablement platform, announced it has closed $200 million in Series…

Merkle, a leading technology-enabled, data-driven customer experience management company and part of dentsu, has been appointed by University of London to deliver and manage its customer communications and engagement strategy for its online programmes. The brief also includes courses delivered through the University of London Institute in Paris, alongside promotion of the institution’s venues and accommodation services. Merkle’s role focuses on the University’s global paid social and paid search activity, with the aim to…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from TigerGraph (Analytics), DigDev Direct (Email Marketing), Factoreal (Marketing Automation), Bizzabo (Customer Experience Management), to VIZIO (TV Advertising). TigerGraph Raises $105 Million to Accelerate Graph Analytics on the Cloud TigerGraph, provider of the leading graph analytics platform, announced it has raised $105 million in Series C funding, the largest funding round to…

The #2 Spot in Google 3-Pack Search Results Outperforms the #1 Spot for Clicks NEWS SUMMARY: The top spot in the Google 3-Pack isn’t the most impactful in terms of performance for nearby businesses. Rather, the number two position often garners more clicks, suggesting that consumers use other factors when choosing between businesses in the Google 3-Pack.* When choosing from the brands presented in the Google 3-Pack, 64% of consumers said proximity is a top factor, followed by familiarity with the brand (57%),…

Sitel Colombia plans to increase hiring of Venezuelan refugees by 66% over three years Sitel Group, a global leader in end-to-end customer experience (CX) products and solutions, announced its partnership with Tent, IAOP, BPrO (the Colombian BPO association) and eight other BPO organizations to launch the first impact sourcing initiative to support displaced Venezuelan refugees in Colombia. "Since 2017, our teams in Colombia have hired nearly 500 Venezuelan refugees," said Eduardo Endo, country manager, Sitel® Colombia.…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Merkle (Customer Experience Management), Wavefront (TV Advertising), Brilla (Entertainment), Viva Entertainment (Entertainment), to Protegrity (Privacy and Regulations). Merkle’s State of Customer Experience Transformation Report Identifies Gap Between Consumer Sentiment and Corporate Perceptions Merkle, a leading technology-enabled, data-driven customer experience management (CXM)…

Combined analytics business provides competitive advantage by delivering insights across all customer engagements Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has announced that it is retiring its data analytics brand Merkle Aquila. The business will now be known as Merkle. The rebrand marks the final step in Aquila’s integration into Merkle’s combined analytics offering in EMEA, which includes its market leading customer and digital analytics…