Banner Before Header
Browsing Tag

eCRM

Eddie Bauer Selects BrightWave as Email Agency of Record

Leading Retailer & Email Agency Partner to Deliver Superior Customer Experience BrightWave, an Ansira company, and the leading email and eCRM agency, has partnered with Eddie Bauer to become the retailer’s email agency of record, effective immediately. BrightWave has been tasked with full-service email channel management, strategy, and technology implementation — ensuring that the Eddie Bauer inbox experience compliments and enhances other cross-channel efforts. Marketing Technology News: SnapLogic Appoints George…

Drip’s New Brand Boost Program Is Helping Support Ecommerce Businesses

The initiative looks to help draw attention to independent online businesses during this time of economic hardship Drip, the first-of-its-kind ecommerce Customer Relationship Management platform, has launched Brand Boost to support its clients and independent ecommerce businesses through the current economic hardships and COVID-19 pandemic. Brand Boost is a community of independent ecommerce stores from various industries joining together to help promote and grow each others' reputations during this economic downturn.…

Ansira Acquires eCRM Powerhouse BrightWave to Strengthen Customer Experience Management

Ansira Partners Inc. ("Ansira"), a leading marketing technology and services firm helping brands orchestrate customer experiences in the brand-to-local ecosystem, announced the acquisition of BrightWave, a leading email and eCRM company in the United States. Cited as a best-in-class industry leader by analyst firm The Relevancy Group, BrightWave has an unmatched collection of technology partners, including Salesforce Marketing Cloud, Adobe/Marketo, Oracle Marketing Cloud, and IBM Marketing Cloud, as well as fast-growing…