Co-Founder of NP Digital, Neil Patel, to Work with Online Digital Marketing Education Leader for Updated Course Offering

NP Digital, a leader in search and performance marketing, announced its global partnership with the Digital Marketing Institute (DMI). Neil Patel, NP Digital’s co-founder, will work with DMI to create a new and improved “Search Marketing Specialist” certification course that’s set to launch this summer.

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Beyond updating this certification, NP Digital and DMI have established a mutually beneficial relationship. This includes promoting each other’s services to help marketing professionals build their careers. Because Search Marketing Specialist is one of the fastest-growing jobs currently in the market, the timing for this partnership couldn’t have been better.

“The way people search online today has transformed the customer journey. It’s a crucial time in our industry as brands, both big and small, need skilled search marketing professionals to power their customer acquisition and growth,” said Michael Goeden, DMI’s Head of Group Strategy & Development. “We’re delighted to partner with Neil Patel (and his global team) to develop a more current and perfected Search Marketing Specialist certification that will provide marketing professionals with real-world SEO and paid search skills, help advance their career, and drive success for their brand.”

“The NP Digital search marketing team benefits from our own high-level training and education program internally. So, we’ll be infusing this real-world knowledge and experience into the updated DMI course. We’ve noticed that as of late, there is a tremendous amount of increased demand in digital marketing talent that has surpassed the current talent pool available. As such, our mission is to support the industry by bringing best-in-class thought leadership and educational content to students and the marketing community,” said Mike Gullaksen, CEO of NP Digital. “We couldn’t be more excited to kick off our partnership with the Digital Marketing Institute, providing current and up-and-coming professionals with the tools they need to continue to progress and stay at the forefront of search marketing techniques.”

With the start of this long-term partnership, NP Digital and DMI are looking forward to finding new and upcoming opportunities to help build the search marketing industry.

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