Acquisitions include full service media agency Tre Kronor Media and digital agency ELLIOT

Making Science today announced a 70% interest in United Communications Partners Inc. (UCP), the owner of a 100% interest in Tre Kronor Media – the full service media agency with locations in both Sweden and Denmark.

Marketing Technology News: Botify Welcomes New CMO and SVP Legal to Support Global Growth Initiatives

“The two acquisitions complement Making Science’s growth strategy and will increase our European presence into the Nordic countries, as well as help expand US operations.”

Speaking of the news, Niclas Fröberg, Chairman of UCP Inc and CEO of Tre Kronor said: “Making Science offers UCP and Tre Kronor Media an ability to strengthen the current service portfolio and improve the competitive strength of the UCP group. The group can now add a full range of competences from AdTech, Data, CRM, and Google reseller status which are key to our future success as a full-service Media Agency in the Nordics.”

Only a week prior to this announcement, Making Science also completed the acquisition of agency ELLIOT – the leading digital marketing agency in Georgia, where the company already has a strong position – in order to expand its outsourcing capabilities in marketing operations with a new service centre. The new ELLIOT acquisition will also contribute to the company’s EBITDA and bring almost half a million GBP of additional gross margin in 2022.

The acquisitions are part of the expansion process that Making Science has been carrying out since 2020, both nationally and internationally. These acquisitions in the first-quarter of 2022 follow seven carried out in 2021 as part of the company’s organic growth strategy.

Speaking of the Tre Kronor Media announcement, Jose Antonio Martinez Aguilar, CEO of Making Science, said: “The Nordic region is a strategic market for Making Science and we are delighted with the integration of Tre-Kronor, with locations in both Sweden and Denmark. We have been working with Tre Kronor on several projects during 2021 with excellent results for clients. We are convinced that our partnership with the Tre Kronor Media team will strengthen our positioning as a leader in Digital Marketing and AdTech in the region”

Marketing Technology News: MarTech Interview with Wendell Lansford, Co-founder at Wyng