iProspect, a dentsu company, announced it has appointed Danielle Gonzales as its first North America CEO. In this new role, Danielle will guide over 1,000 specialists across the US and Canada, leading a unified team in elevating the agency’s full-service capabilities to accelerate growth through a performance mindset.

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With a deep knowledge of changing consumer behaviors, innovative media connections, and data-driven storytelling, Danielle is known for how she redefines media approaches that push business outcomes. Danielle joins iProspect from Publicis Groupe, where she was recently elevated to President and Chief Client Officer of Publicis Media North America. Before that she was President and Chief Client Officer at Starcom, where she led North America and global client partnerships for Kraft Heinz, McDonald’s and Beam Suntory across its media, communications, data, and tech teams. With over 25 years of industry experience, Danielle has helped transform clients’ marketing and communications connections from siloed to complete consumer experiences. Before her leadership positions at Starcom, she led the largest multicultural media agency Tapestry for more than a decade where she successfully grew the business by double digits for five consecutive years.

Doug Rozen said of the new appointment: “Danielle is a get it done, master practitioner that truly knows the how, the what, and the why – which allows her to push the status quo and stay ahead of what’s next. Her ability to understand the radical shifts in media and develop client friendships beyond just a professional relationship is exactly what the new iProspect requires to capitalize on its impressive full suite of services. Danielle brings a leadership style of boldness and empowerment that not only champions systematic change, but creates an inclusive environment for our people, clients, and partners.”

Danielle is a well-recognized industry leader, having been named Ad Age’s Women to Watch, Adweek’s Media All-Star, and HispanicAd.com’s Media Planning Executive of the Year in recent years. In her new role, Danielle will report to Doug Rozen, CEO, dentsu Media – Americas and also Amanda Morrissey, Global President, iProspect. Additionally, she will become a member of the Americas executive team.

On joining iProspect, Danielle commented: “The next evolution of marketing involves improving performance at every bend of the consumer journey, and the unmatched expertise and craftsmanship at iProspect makes it unstoppable. I’ve seen first-hand the power of product and the value it brings to global brands and iProspect is perfectly positioned as the agency to not only accelerate growth for those brands, but also make a distinct impact on the industry. I’m excited to lead this forward-thinking team focused on delivering real outcomes.”

Amanda Morrissey added: “iProspect is the agency designed to deliver more effective growth across the entire media ecosystem through the intersection of brand and demand. Danielle’s fierce ability to know consumers and their needs, as well as to define what the future of media really means for clients will play an integral role in shaping unique culture and client relationships we have here at iProspect.”

Danielle joins iProspect at a transformative moment, having recently launched as a global full-service media agency, she will now lead its future trajectory in North America to capitalize on its recent positive momentum. The new iProspect was chosen as a global strategic media partner for LinkedIn anchored out of the US, and named the agency to handle Cox Communications US ad planning and buying business. In addition, it has won numerous accolades at industry events this year, including the Cannes Lions Festival of Creativity.

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