Kristen Shaw joins the agency as SVP of Marketing to harmonize funnel with advanced CRO and analytics

NP Digital, a leader in performance marketing, hires Kristen Shaw as the new SVP of Marketing. Shaw’s marketing leadership includes lead generation, SEO, paid search, social media, account-based marketing, and partnership marketing.

Marketing Technology News: CRN Recognizes Code42’s Channel-First Strategy with Three Industry Accolades

Shaw will leverage her 20 years of experience building fast-growth, data-driven teams to generate global demand for small business performance marketing. Her approach to effectively scaling solution-based content with a customer-first approach is the foundation for operations of her team of marketing experts. As the hybrid consumer drives industry change, omnichannel awareness, demand generation, and conversion campaign will be at the forefront of strategy. Shaw’s approach to leadership and performance marketing balances creativity with pragmatism to drive short-and long-term growth.

Marketing Technology News: MarTech Interview with Link Walls, VP of Digital Marketing Strategy at ChannelAdvisor

“Kristen’s expertise with multi-channel campaigns, innovative marketing, and business leadership will continue to deliver the personalized experiences and consumer centric approach that our clients know us for.” said Mike Gullaksen, CEO of NP Digital. “We’re thrilled to welcome Kristen to the team, we know she will add tremendous value to our agency and to our clients.”

Shaw will be responsible for managing the performance of revenue-driven marketing initiatives and their contribution to overall growth. She will introduce innovative analytics and CRO integrations into existing funnels to optimize growth.

“I’m excited join this team of marketing experts and to accelerate NP Digital forward as the leading independent performance agency. As the Senior VP of Marketing, I look forward to usher brands into new and better ways of connecting with the consumer and the media,” said Shaw.

Marketing Technology News: MarTech Series Interview with Adam Greco, Product Evangelist at Amplitude