Teradata, the connected multi-cloud data platform for enterprise analytics, today announced that it has appointed Jacqueline Woods as Chief Marketing Officer, effective December 6, 2021. As CMO, Woods will be responsible for overseeing Teradata’s strategic marketing planning and delivery, including brand and reputation management, digital and social properties, as well as leading customer generation, influencer marketing, public relations, communications and enriching customer experiences. Woods succeeds Martyn Etherington, who is stepping down from his position and will remain with Teradata through the end of December 2021 to support a smooth transition.

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“Teradata has built a far-reaching brand that is core to who we are, and I am thrilled to welcome someone of Jacqueline’s talent to help make it even stronger”

Woods is a results-driven marketing executive with thirty years of experience leading corporate transformations, propelling marketing organizations to utilize data and insights, and leading the way in digital marketing. She is recognized for instilling today’s modern marketing approaches that successfully grow businesses. Her career spans Fortune 100 companies, including IBM, GE, Oracle and Verizon, covering both business-to-business and business-to-consumer go-to-market initiatives. Woods joins Teradata from NielsenIQ, where she served as Global Chief Marketing & Communications Officer. There, Woods focused on the firm’s transformation to an independent company, leading the revitalization of the company’s brand, image and perception to reflect its new character: from legacy brand to modern data-driven enterprise. Previously, Woods was with IBM for nearly 10 years, including as CMO of its $13 billion Partner Ecosystem, where she focused on building cloud, Data, AI and SaaS strategies across an ecosystem of over 120,000 firms.

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“Teradata has built a far-reaching brand that is core to who we are, and I am thrilled to welcome someone of Jacqueline’s talent to help make it even stronger,” said Steve McMillan, President and CEO of Teradata. “Our transformation to cloud-first is only accelerating, and Jacqueline’s expertise will help build our market perception as the connected multi-cloud data platform for enterprise analytics. She is an accomplished and influential leader known for her creative excellence and collaboration across the value chain, and I am looking forward to working closely with Jacqueline as we continue to grow our relationships with customers and partners all over the world.”

“In today’s dynamic environment, companies face profoundly increasing data demands and are increasingly leveraging cloud-based technology to deliver critical insights to make better and faster decisions. Teradata’s unparalleled data platform is exactly what enterprises need to help them win, and I am excited to join this growth oriented, customer-centric organization,” said Woods. “I look forward to collaborating with Teradata’s talented team to continue deepening relationships with both current customers and new logos, supporting their expanding needs for leveraging superior analytic capabilities to solve their data challenges, and accelerating growth for the company.”

McMillan continued, “On behalf of the entire Teradata team, I want to thank Martyn for his work to reposition the Teradata brand as a cloud market leader, and driving consistent, measurable advancements in our marketing efforts. We appreciate his support in facilitating a seamless transition and wish Martyn the best in his next chapter.”

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