ZoomInfo, a global leader in go-to-market intelligence solutions, today announced it has acquired Insent, a powerful conversational marketing platform that identifies website visitors in real time, uses artificial intelligence (A.I.) and advanced lead routing rules to initiate real-time conversations, and increases conversions.

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“ZoomInfo is a trusted leader in go-to-market intelligence and orchestration that enterprises rely on to help them identify and close their ideal customers”

Typically, chat is a tool that teams have neglected to use because they lack reliable intelligence about the buyers on their websites. The acquisition of Insent will now allow businesses to activate chat at scale. The combination of ZoomInfo’s industry-leading business-to-business intelligence paired with Insent’s A.I.-driven routing capabilities makes it possible to provide the most important prospects with personalized experiences without overwhelming internal teams, a major concern with other tools. The combined new solution will be available in the third quarter to new and existing customers as ZoomInfo Chat.

“Marketers spend enormous amounts of time, money, and effort to drive traffic to their websites, but only convert less than 2 percent of visitors into leads – an incredible inefficiency for teams,” said Henry Schuck, ZoomInfo Founder and CEO. “The acquisition of Insent will combine chat with ZoomInfo’s dynamic IP-to-company graph and insights. Marketers will be able to instantly identify previously anonymous companies that are on their websites, route prospects to the right account owners, and arm them with ZoomInfo’s key intelligence about their buyers. As a result, they’ll initiate real-time conversations that can yield significant conversions.”

Powered by Insent’s chatbot technology, ZoomInfo Chat will allow teams to conversationalize the buying experience. Teams can accelerate the sales process by identifying, routing, and connecting prospects to the right account owners in real time. They can also use Insent’s in-line meeting scheduler, with advanced calendaring features, that appears at the right time to ensure that all conversations––human or chatbot––are converted into booked meetings and develop into deeper relationships. Informed by ZoomInfo’s world-class insights about prospects’ companies and their upcoming projects and initiatives, sellers can customize automated workflows for follow-up conversations with buyers.

Teams will be able to easily engage with visitors by using Insent’s existing integrations within their customer relationship management platforms, marketing automation systems, and collaboration software. Insent also benefits marketers, who can develop nurtured experiences for prospects by surfacing high-value content to start building relationships.

“ZoomInfo is a trusted leader in go-to-market intelligence and orchestration that enterprises rely on to help them identify and close their ideal customers,” said Arjun Pillai, Insent’s Co-Founder and CEO, who will join ZoomInfo as Senior Vice President of Strategic Growth. “ZoomInfo and Insent will help shape the future of chat by allowing teams to have data-centric, intelligent conversations that can expedite sales cycles.”

Financial terms were not disclosed. The acquisition is not expected to have a material impact on the full year 2021 financial results for ZoomInfo.

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