Ebates.com, the leading online cash back shopping platform has acquired Cartera Commerce, a performance-based marketing, and loyalty rewards solutions provider. The acquisition is aimed to scale commerce revenues from online merchandising and flyer programs.

As per the terms of the acquisition deal, Cartera will continue to operate independently as an Ebate’s company. “Ebates is thrilled to join forces with an industry leader like Cartera to provide even richer opportunities to our customers,” said Kevin H. Johnson, CEO of Ebates. “We are both working on similar opportunities and together we will be able to provide ever more compelling rewards and offers to consumers as well as more effective marketing programs to our clients.”

Ebates.com, a Rakuten company, is a pioneer in online cash back shopping solutions. By adding Cartera, the CA-based company will readily provide marketers an established loyalty rewards marketing platform across multiple devices.

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“Ebates has demonstrated success as a leading independent loyalty marketer and has built its brand around providing the best service to retailers and consumers,” said Tom Beecher, CEO of Cartera Commerce. “We are excited to leverage Ebates’ expertise and solutions to enhance the loyalty marketing services we provide to our clients – and to work together on new and exciting offerings for our customers.”

Cartera Commerce is an established loyalty marketing platform, enabling campaign marketers to build a rewarding customer experience while driving loyalty and engagement across all touchpoints. Ebates will leverage Cartera’s brand engagement with elite companies who use loyalty programs to reward their customers. Cartera offers partner-brand engagement solutions to global companies, including American Airlines, Barclays, Citi, and so on. It also offers loyalty-based reward solutions to retail chains like J.C. Penny, Macy’s,   Lowe’s and Sears.

Ebates.com was acquired by Tokyo-based tech firm Rakuten in September 2014. Founded in 1998, Ebates has acquired seven marketing and sales enablement firms, including mobile app notification platform Shopular, e-receipts management app OneReceipt, and online shopping deal app fatwallet.com. Meanwhile, Cartera Commerce has so far raised $36 million in eight funding rounds since its inception in 2005.