Leading Customer Engagement Platform Introduces New Communications Platform to Expedite Conversations With Live Agents

Factoreal, the leading customer engagement platform helping marketers create robust experiences at every touchpoint, today announced the release of its new product, Agent App, to provide a new level of support to businesses in their customers’ acquisition and retention strategy via WhatsApp Business and the company website. The Factoreal Agent App provides powerful chat routing capabilities to satisfy business routing needs, ensuring visitor chats are always directed to suitable agents, leading to an improved customer service experience.

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Trends in WhatsApp Businesses & Live Chats

According to a report, there are more than 2 billion global users on WhatsApp, making it one of the most used internet messaging apps today. In 2018 Meta launched WhatsApp Business to help businesses communicate more effectively with their customers. One industry in particular that has embraced WhatsApp Business is the sports sector. Many soccer teams across Europe and Latin America use WhatsApp as an integral part of their marketing, messaging, and consumer engagement strategy. Sports teams that utilize WhatsApp reap the benefits of direct communication with their fanbase. WhatsApp is a supremely effective customer service tool because it allows sports fans to communicate with their most frequently used mode of communication: text messaging.

And according to Forrester, 41% of customers expect live chat on a company’s website. For customers that visit a company website on a mobile device, that number is as high as 50%. Another report from J.D. Power found that live chat has become the leading digital contact method for online customers. A staggering 42% of customers prefer live chat compared to just 23% for email and 16% for social media or forums. Live chat has become the leading digital contact method for online customers, as a staggering 46% of customers prefer live chat compared to just 29% for email and 16% for social media.

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