Fluent, Inc. , a leading data-driven performance marketing company, was named across seven lists in AppsFlyer’s Performance Index XII, up from four lists in edition XI. In addition to top rankings in North America, Fluent made its debut as the number 10 fastest-growing media source in Western Europe.

Marketing Technology News: Enthusiast Gaming Signs Integrated Partnership With TikTok

Other notable accolades include:

• Global In-App Purchase (IAP) Index: #2 Power Ranking (Social Casino, iOS)
• North America Retention Index: #12 Power Ranking (Social Casino, iOS)
• North America Retention Index: #18 Power Ranking (Casual, Android & iOS)

“Fluent has solidified its place as a high-value growth partner and recurring fixture on the AppsFlyer Performance Index,” said Matthew Conlin, Co-Founder and President of Fluent. “Our latest recognition as one of the fastest growing media sources in Western Europe is a testament to our continued investment in developing world-class growth solutions for the mobile app ecosystem.”

The latest edition of the AppsFlyer Performance Index analyzes data from the second half of 2020, ranking the top 580 media sources across the following indices: Retention, Growth, In-App Purchases, In-App Advertising, and Remarketing. 2021 marks Fluent’s third consecutive year being featured among top mobile growth leaders on AppsFlyer’s Performance Index.

Marketing Technology News: MarTech Interview with Robert Glazer, CEO at Acceleration Partners

“Through Fluent’s performance platform, mobile app marketers can leverage first-party insights to reach incremental users at scale,” said Conlin. “We’re proud to be recognized among such a diverse and competitive list of leaders in the space as we continue to drive high-value users and strong ROI for our app clients on a global scale.”

An industry-standard, the latest AppsFlyer Performance Index is its most comprehensive to date, spanning 29 billion installs and 60 billion opens across 16,000 apps. AppsFlyer first introduced its Performance Index in 2015 to showcase up-and-coming media sources and encourage a diversified ecosystem. Since then, the Index has offered app marketers insight into top media sources as they navigate the evolving mobile advertising landscape and seek actionable data to inform their user acquisition strategy.