Helping App Developers Innovate To New Revenues

VRTCAL, a leading adtech SSP focused on Demand-Path Optimization (DPO) for mobile app developers, announced the release of its latest SDKs for Android and iOS mobile devices that includes support for Digital Audio Ad Serving Template (DAAST) and performance enhancements, providing app developers with a more advanced software development kit to help them expand their ad revenue blend in a challenging monetization environment.

Mobile app developers are actively seeking new ways to maintain and increase revenue levels. The VRTCAL 2.1.2 SDKs add audio ads to app developers’ inventory. Audio ads will become an important component of ad inventory as content and user experiences evolve for both gaming and non-gaming app developers.

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“We are excited to continue to offer app developers the capabilities to innovate,” said Founder and President of VRTCAL, Todd Wooten. “VRTCAL’s addition of this feature is an integral part of the big picture. Combined with our constant commitment to increasing our clients’ inventory value through privacy compliant methodologies, VRTCAL is developing what we think matters to our sector. These will also be including rewarded audio and a data safe marketplace for response and user acquisitions.”

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