Leader in Mobile Ad Tech Adds OEM Mobile Services Powerhouse to It’s Expanding Global Network

Airpush, the mobile advertising leader integrated into over 300,000 mobile apps, announced the purchase of General Mobile Corporation (GMobi), a global provider of mobile Internet services and products driving revenue in emerging markets for mobile device Original Equipment Manufacturers (OEM’s). With this latest acquisition, Airpush now provides app developers with a comprehensive monetization platform encompassing a wide variety of revenue verticals such as advertisements, data and idle resources monetization.

GMobi reaches over 200 million users, with blue chip clientele including leading tech, retail and gaming brands such as Cheetah, Amazon, Uber and Baidu, among others. The acquisition of GMobi will complement Airpush’s existing mobile technology services in addition to its disruptive and high performing monetization and advertising solutions.

The new mobile solutions leverage advanced ad conversion metrics to gain increased user discovery to enhance sales capabilities. For Airpush customers, the GMobi acquisition means greater value via content delivery and end-user experiences.

Also Read: TransUnion Completes Acquisition of iovation

“We’re excited to revolutionize how brands connect with consumers,” said Paul Wu, founder and CEO of GMobi. “Combined, GMobi and Airpsuh technologies will transform mobile advertising experiences.”

“Joining forces with GMobi gives advertisers access to a unique audience that is not available through other channels,” said Stefans Keiss, CEO of Airpush. “It’s a great basis for development and scaling of a new product (AI for App Monetization) that will completely change the way developers and OEMs monetize.”

Winner of the DataWeek “Top Innovator in Advertising Data” award and recognized by Forbes as one of America’s “Most Promising Companies,” Airpush is a worldwide leader in digital advertising solutions. With powerful platforms integrated into over 300,000 mobile app, mobile web, and virtual reality properties, as well as one of the world’s largest consumer data marketplaces, Airpush provides some of the most diverse and highest performing monetization and advertising solutions in the industry. Founded in 2010, the company has approximately 250 employees and offices in Los Angeles and Bangalore, along with sales regions in all major markets.

Recommended Read: Xpressdocs Names Jim Wright as New CEO