Aurora Mobile Limited (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, announced that its mobile ad mediation platform (“Adpub”) has passed the security test and evaluation and has been granted a related certificate in the SDK Security campaign which was initiated by the China Academy of Information and Communications Technology (“CAICT”) in June 2021. This is Aurora Mobile’s fifth product to pass this SDK test and evaluation, following JPush, JMessage, JG VaaS and JVerification.

Marketing Technology News: The Role Of Influencers Within Social Commerce

Adpub helps app developers significantly improve advertising monetization with its technology-driven app monetization solutions. Adpub enables app developers to get one-click access to more than ten mainstream ad platforms such as csjplatform.com and Tencent Youlianghui. Combined with the Header Bidding function, it can effectively maximize advertising revenue.

Closely following the development trends in information technology and leveraging CAICT’s accumulated deep knowledge in data security and mobile security fields, the SDK Security campaign has established a complete SDK test and evaluation system covering multiple operating systems including Android and iOS through forward-looking research and practical exploration. The SDK test and evaluation system incorporates security requirements for SDKs in five critical functions, including basic product security, data storage security, data interaction security, key component security, and code and document security.

The certification of Adpub fully demonstrates the leading position of Aurora Mobile in the data compliance and personal information protection fields. Going forward, Aurora Mobile will continue to upgrade and enhance the product and service capability of Adpub to help enterprises and developers optimize monetization.

Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren