Bidease, a leading mobile AdTech company, has announced that Genrikh Lukianchuk is joining it as General Manager, Europe.

Before joining Bidease, Genrikh held various leadership positions including the Head of Sales Acquisitions for CEE & MENA in Google and acted as a financial & operational independent advisor to multiple start-ups including Mission Space. He will be responsible for business development and growth in the European region.

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“I feel excited to join Bidease on our mutual journey to bring fully transparent, value-driven advertising to the European market. The most enjoyable moments for me were always seeing marketers achieve and exceed their results, and I’m happy to bring my knowledge and experience in Sales, Project Management, and Finance to the team that shares the same values and vision. Looking forward to opening our new EMEA chapter together and bringing cutting-edge programmatic advertising technology to the region,” said Lukianchuk.

Bidease is expanding its business operations in Europe. It’s the second top management appointment for the company within a couple of months. Earlier in November, Bidease hired Artur Lukasevic as Sales Director to lead partnerships in the region.

Founded in the USA in 2016 and named one of the Americas’ fastest-growing companies by Financial Times in 2022, partnering with the likes of Grubhub, Tidal, and Stash to drive customer acquisition, new subscribers, and incremental ROAS, Bidease has become one of the leading AdTech companies in the market.

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