Success is the biggest incentive to innovate further and lead others as well. Snap Inc., the leading tech innovation and social media firm, is gearing up to build a competitive martech solution platform for omnichannel marketers and advertisers. Tech investment firm R/GA Ventures announced Snap as the Lead Partner for the R/GA Marketing Tech Venture Studio with IPG. The partnership will be culminated at R/GA’S NYC headquarters, focusing on martech firms.

“We believe that mobile engagement has given rise to some of the best and most unique advertising opportunities,” said Imran Khan, Snap Inc. Chief Strategy Officer. “We are excited to work with R/GA and IPG to support innovative companies that help marketers provide creative and effective advertising experiences.”

👻👻👻 Excited to be partnering with @snapchat on our next iteration of the @rgaventures accelerator program: https://t.co/Mr1BaZm92r

— R/GA (@RGA) February 2, 2017

R/GA Marketing Tech Venture Studio partnering with Snap is a significant step towards empowering mobile marketers and advertisers. The program is aimed at start-ups and developing app builders who are in quest of technology that will improve customer experience in mobile advertising. The studio is focusing on creating omnichannel video advertising platforms with engaging mobile experiences, ad delivery optimization, accurate in-app targeting analytics and AI capabilities.

“The strategic value that Snap Inc. brings to the program will provide a crucial differentiation for startups developing the next wave of innovation in marketing technology and mobile video,” said Stephen Plumlee, R/GA Global Chief Operating Officer and Managing Partner of R/GA Ventures. “We look forward to working with both Snap and IPG to provide both critical momentum and enormous network effect for the companies chosen to participate.”

Snap, as the Lead Partner in R/GA Marketing Tech Venture Studio, will collaborate with at least ten startups selected in the program, providing insights on transformational martech and branding strategies. The program will also provide access to industry-leading experts from across the full range of IPG operating companies as well as access to the global networks of R/GA and IPG including clients, industry partners, mentors, and investors.

“Our support of the Marketing Tech Studio will help drive innovation for marketers and agency brands by finding more engaging, efficient and effective ways to reach consumers,” said Michael Roth, Chairman and CEO of IPG.

“We expect our investment in the program will lead to new tools and technologies that lower the barriers for brands and advertisers to create measurable, customized content in a mobile world.”

Startups selected into the program will have a shot at attending the Cannes Lions festival in June. The “Ghost’s” affirmation to lead R/GA Marketing Tech Venture Studio comes just days ahead of its official unveiling of the IPO prospects – the most awaited martech event of 2017. If the millennial-magnet manages to convince the Wall Street about its potential in growing into a mega-technology enterprise, it could well open the floodgates of opportunities for others competing in the addressable market.