Aarki, a leading AI-enabled mobile marketing platform, is thrilled to announce that it was named winner in the category “Best AI Product in Marketing & Adtech” in the CogX 2020 awards, the world’s leading festival of AI and emerging technology.

“It is exciting and rewarding for us to receive this accolade, our second AI award this year,” said Levon Budagyan, Aarki’s chief technology officer and co-founder. “This would not be possible without the continuous innovations from our proactive and strategic team. This award is evidence of the breakthroughs that Aarki has achieved, thanks to our data scientists, data analysts, and engineers who are tackling the most exciting challenges in mobile advertising technology.”

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Aarki is recognized for its advancement of prediction capabilities in mobile advertising. The custom-developed Pointwise Mutual Information (PMI) model allows Aarki to effectively model Aarki-specific user conversion funnels while pre-training on non-attributed omnichannel event data. With this more accurate calculation of users’ purchase probability, Aarki improves the return on investment (ROI) and the install probability predictions and decreases the cost per install (CPI).

“We set out the awards to recognize and celebrate some of the best companies in the world,” said Charlie Muirhead, CEO, and Co-Founder of CogX and CognitionX. “We and our judging panel are delighted that Aarki has won our Best Marketing and AdTech award and are extremely impressed with their capabilities particularly with providing quality service and determination to ensure the best ad experience to their clients and users. Once again, congratulations on the win Aarki.”

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Aarki’s mission is to build the best mobile marketing ecosystem by connecting users to the brands they love, and by delivering performance at scale to advertisers. Aarki’s proprietary machine learning platform, Aarki Encore, comprises of Aarki Demand Side Platform and Aarki Studio (their proprietary creative optimization platform). Together, these enable app developers to run ROI-positive marketing campaigns and deliver the most engaging creatives to their users.

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