Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from iClick (Native & Programmatic Advertising), Omnicom (CRM), Medallia (Customer Experience Management), Verint (Customer Experience Management), to Comscore (Analytics). iClick’s Enterprise Solution Helps KANS Maximize Consumer Lifetime Value iClick Interactive Asia Group Limited , an independent online marketing and enterprise data solutions provider in China, is pleased to share…

Visiqua Announces the Acquisition of AI-Focused Technology Firm ROI Verify

Rebranded as Visiqua Innovation Labs, powering the future of lead generation technology Visiqua, an industry-leading performance marketing agency, announced that it has finalized an acquisition of ROI Verify, a technology innovation company focused on improving lead quality, conversion, and net revenue by developing a state-of-art tech product that uses the latest in data and AI. Over the past two years, Visiqua and ROI Verify have collaborated on multiple projects; this acquisition is a testament to their unified vision…

Kaleidoscope and Orthopreneur Merge Orthodontic Marketing Technology Companies

Technology-Driven Digital Marketing and Web Design for Orthodontic, Dental, and Medical Practices Kaleidoscope, the leading digital marketing company for orthodontic, dental, and medical practices, has joined forces with Orthopreneur Internet Marketing, which specializes in website design, search engine optimization (SEO), and search engine marketing (SEM) for the orthodontic and dental industries. Under the new Kaleidoscope umbrella, the company will integrate all of the marketing services that an orthodontist, dentist,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Mitto (Unified Communications), Qorus (Sales Enablement), Jitterbit (Customer Experience Management), GoExpedi (E-Commerce and Mobile Commerce), to United Power Electrifies (Customer Experience Management). Mitto Launches Conversations, a Single Interface for Omnichannel Customer Communications Mitto, a leading provider of global omnichannel communications solutions, announced Mitto…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Zoomd, Taboola, GoMarketing, Veritone, to SoundCloud. Zoomd Launches New Self-Serve SaaS Model to Provide Full Transparency and Higher Efficiency With Premium Media Channels Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech (MarTech) user-acquisition and engagement platform, is pleased to announce the launch of its self-serve SaaS version of its…

AccuWeather Promotes Stephen Mummey to Senior Vice President, Digital Ad Revenue & Technology

Mummey’s success, considerable experience across AccuWeather’s various lines of business in driving growth and overall revenue goals led to rapid advancement AccuWeather announced that Stephen Mummey has been named Senior Vice President (SVP), Digital Ad Revenue & Technology effective immediately. In this expanded role, Mummey will drive digital advertising at AccuWeather, encompassing technology, partnerships and operations, reporting to Steven R. Smith, AccuWeather President. Mummey joined AccuWeather in 2001,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Medallia (Customer Experience Management), LiveArea (Customer Experience Management), Music.ly (Entertainment), AdQuick (Native & Programmatic Advertising), to Narrative (Data Management Platforms). Medallia Speech Achieves FedRAMP Authorization, HIPAA Compliance and Now Available in 20 Languages Medallia, Inc., the leader in experience management, announced its Medallia Speech…

ZW Data Action Technologies Invests in SaaS Software Operator Weiyouxin Technology

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced investment in private domain SaaS software operation service provider Weiyouxin Technology (“Weiyouxin”). ZW Data and Weiyouxin strive to provide WeChat-based social CRM operating tools to empower large brand name merchants to build digital marketing platforms. As the pandemic continues to impact business operations and hit offline stores, digital marketing platforms…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Sociallakers (Social Media Marketing), DigiCol (B2B Commerce), Centennial (E-Commerce and Mobile Commerce), Google Cloud (E-Commerce and Mobile Commerce), to Firstlight (Entertainment). Social Media Ad Spend Spikes More Than 50% Worldwide According to Socialbakers Socialbakers, the leading social media marketing platform, released its comprehensive report on Social Media Trends for…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Britelite Immersive (Content Management), CloudCommerce (Native & Programmatic Advertising), Yext (Customer Experience Management), Agiloft (E-Commerce and Mobile Commerce), to Anzu.io (Native & Programmatic Advertising). Britelite Immersive Acquires Fabl to Create First-of-Its-Kind Experience Management Platform Britelite Immersive, a creative technology company that builds…

Two-Thirds of Small Businesses Conducting Email Marketing Execute Without CRM, Despite Accessible Technology

Without software to automate marketing tasks, many small businesses are at a disadvantage as owners determine digital marketing strategies for 2021 Almost two-thirds (64%) of small businesses in the U.S. admitted to conducting email marketing without marketing software or a CRM in 2021, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms. Without CRMs such as HubSpot or Salesforce, small businesses must handle email marketing manually. Digital marketing…

Kast Media Chooses Triton Digital’s World-Class Technology to Power Its Podcast Strategy

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced today that Kast Media, a leader in multi-channel podcast shows, has selected Triton Digital for the delivery, monetization, and measurement of its podcast content. Through this partnership, Kast Media will utilize Triton’s full suite of enterprise-grade podcast technologies including the Omny Studio publishing platform and Podcast Metrics audience measurement service. In addition, Kast Media will rely on Triton’s…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Button and Branch (E-Commerce and Mobile Commerce), ResponseCRM (Marketing Automation), Zoomd (Native & Programmatic Advertising), GlobalData (Analytics), to Stack8 (Unified Communications). Button and Branch Join Hands to Help Brands Unlock Mobile Growth in the Affiliate Channel Button, the leading mobile commerce technology company, announced a strategic partnership with…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from UENI, Adverty, Comscore, Adform, to Winterberry Group. UENI Announces Extended Support for Small Businesses with Free E-Commerce Services UENI Ltd, the London-based creator of free websites for small businesses announced that it is extending its support to entrepreneurs and small business owners. From today, January 7th, it will provide a multi-product shopping cart, flexible…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from iSpot (TV Advertising), Allocadia (Marketing Attribution), Jellyfish (Marketing Automation), Medallia (Customer Experience Management), to Salesforce (Analytics). iSpot Acquires Ace Metrix iSpot.tv has acquired Ace Metrix, a pioneer in attitudinal measurement for TV and video creatives. The deal delivers the marketplace a single-source solution for tracking the business outcomes and…

STRATACACHE Hires Technology Sales Expert Scott Oranen to Advance Business Development of STRATACACHE LINQ Tablet Platform

STRATACACHE announced Scott Oranen has joined the technology company as Director of Business Development, LINQ Platform. Oranen will apply his extensive background and experience in hardware, software and services sales to STRATACACHE's full line of digital signage hardware including media players and indoor and outdoor digital displays, with a specific focus on STRATACACHE's commercial-grade LINQ intelligent tablets. Marketing Technology News: Integral Ad Science Acquires Amino Payments Scott brings 20+ years of…

MSL UK Launches New Data-Driven Technology Platform, MSL Belief Stack

Publicis Groupe Agency introduces new UK positioning ‘We Build Belief’ Communications consultancy MSL UK has launched a new data-driven insights tool, the MSL Belief Stack, the cornerstone of its new UK positioning ‘We Build Belief’. The MSL Belief Stack uniquely measures audiences’ deep-held Beliefs and Values, as defined by the world-renowned academic Professor Shalom Schwartz, combining these Beliefs with over one million data points provided by the leading target audience company GlobalWebIndex (GWI). Marketing…

Zycada Recognized by CB Insights and Tech Trailblazers for Industry-First E-Commerce Technology

E-Commerce bot technology provider named to Retail Tech 100 List, Named Finalist in Networking by Tech Trailblazers Zycada, the company that empowers the fastest online shopping experience in the world, announced that it has been named to the 2020 CB Insights Retail Tech 100 list of the most promising startups in retail. In addition, Zycada has been selected as a finalist in the Networking category of the Tech Trailblazers Awards, which recognize technological innovation and entrepreneurial excellence. Zycada empowers…

Salesforce Research: COVID-19 Accelerated Investment in Technology and Reskilling in Service-Driven Organizations

The global pandemic is rewriting the rules of customer service. It has also disrupted the way we are going to move forward. The global leader in CRM, Salesforce has released India insights from the fourth edition of its State of Service Report. The report surveyed over 7,000 global decision-makers, agents, mobile workers, and dispatchers across 33 countries, including 300 in India and illustrates the changes in the customer service journey alongside the strategies embraced by the business as they move forward past COVID-19.…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Vamp (Influencer Marketing), Firstlight Media (Entertainment), SocialSurvey (Customer Experience Management), Blu Digital Group (Entertainment), Discuss.io (Video Platforms). Vamp Kicks off 2021 With New TikTok Marketing Partnership Influencer marketing and social content platform, Vamp, has become an official Creative Marketing Partner of TikTok. This exciting partnership will…