AppLovin (Nasdaq: APP), a global technology and apps platform that provides developers a unified set of tools to grow their business, today announced it completed its pending acquisition of Adjust, a global mobile app measurement and marketing company. Adjust will retain its unique brand and culture and continue to operate as a distinct company. The closing occurred after completion of stockholder and regulatory approvals. Marketing Technology News: Sidecar Releases E-commerce Advertising Industry Benchmarks For 2021…

Pierre Custeau previously served as MRP’s SVP of Product where he led strategy and development of award-winning enterprise MRP Prelytix platform MRP Prelytix™, the only enterprise-class predictive ABM platform, today announced that Pierre Custeau has been named Chief Technology Officer. Custeau, who previously served as Senior Vice President of Product at MRP, is a seasoned technology executive with more than 20 years of experience in global product leadership for Oracle, Infor, and more. In his new role, he will be…

Cedato will become part of EX.CO's offering, providing global publishers a robust AI engine to enhance yield optimization, while improving page performance according to latest web vitals standards. EX.CO - The Experience Company, a leading global content technology, announced today the completion of its acquisition of Cedato, a video technology company with unique yield optimization capabilities. Following the acquisition, EX.CO will provide its publisher, brand and business partners the most advanced AI-based content…

Exadel Toolbox is a comprehensive set of developer tools that compliment Adobe Experience Manager Exadel, a software engineering company that delivers digital platforms and products, announced that its Marketing Technology Practice released Exadel Toolbox for Adobe Experience Manager, a comprehensive set of developer tools that compliment Adobe Experience Manager. Exadel is an Engagement Sponsor of Adobe Summit 2021 where they will be giving away a free consultation on the Exadel Toolbox for Adobe Experience Manager.…

New Financing Fuels Innovation in Company's Jeengage Data Driven Platform that Curates & Delivers Personalized Content to Every Subscriber Jeeng, the trusted audience engagement and monetization partner for publishers, today announced the company has secured $5 million in new financing from Mizrahi-Tefahot, Israel's third-largest bank. The new line of credit provides working capital to fuel expansion of the company's exclusive Jeengage AI platform that helps publishers curate and deliver the personalized experiences…

Marketing leader unveils redesign of platform and releases in-browser SEO Chrome extension available on Google Chrome Store Today, Conductor, the leading enterprise organic marketing platform has unveiled plans for a complete redesign of its flagship SEO platform, as well as the launch of the Conductor for Chrome extension in the Chrome Web Store. Marketing Technology News: NUMATEC Launches Data Driven Omni-Channel Buy-Side Media Company, EKN The product announcements, made at the company’s annual C3 marketing…

Yotpo, a leading eCommerce marketing platform, has announced the winners of the 2020 Yotpo Partner Awards. This annual program celebrates outstanding eCommerce agency and technology companies for their collaborative spirit as a Yotpo Partner, innovative strategies and execution, and ability to create captivating eCommerce experiences that drive a merchant's direct-to-consumer (D2C) growth. "We are thrilled and honored to be partnered with companies that can be considered the 'best of the best' in eCommerce," said Will…

When there is a knowledge-gap between marketing members, it can affect the optimization of marketing technologies and processes. How are some of the leaders in marketing overcoming some of these fundamental problems in marketing and martech?   Catch more from these weekly martech highlights:  MarTech Quote-of-the-Week! When it comes to video marketing, there is no one size fits all solution for video distribution, by and large you must really define who your target audience is, and what are the best means to reach them.…

Quadient (Euronext Paris: QDT), a leader in helping businesses create meaningful customer connections through digital and physical channels, announced today it is the only customer communications management (CCM) solutions provider that has been recognized as a leader in both CCM and customer journey mapping in two separate SPARK Matrix™ research reports recently published by Quadrant Knowledge Solutions, a global research and consulting firm. Additionally, Quadient is the only technology company to appear in both reports,…

Suite of Data Tools Empowers Media Owners and Advertisers to Leverage First-Party, Third-Party, or Subscriber Data for Audience Targeting SpotX, the leading global video advertising platform, today announced it has developed a comprehensive suite of custom audience data tools that enables media owners and advertisers to target audiences using first-party, third-party, or subscriber data in a privacy-compliant way. SpotX first began investing in and developing advanced technologies that support data activation and protection…

Further to the Company's press release dated March 29, 2021, Loop Insights Inc., a provider of contactless solutions and artificial intelligence (“AI”) to drive real-time insights, enhanced customer engagement and automated venue tracing to the brick and mortar space, is pleased to announce the receipt of TSXV approval and completion, on April 14, 2021, of the acquisition of mediahelden GmbH d/b/a/ Passcreator by Loop. Due to rounding, the number of common shares of Loop issued as consideration was revised to 1,301,425, all…

Global Technology Solutions (GTS), a value-added reseller, system integrator, developer, and managed service provider, is humbled and honored to announce Business Partnership with UiPath, the leading enterprise Robotic Process Automation (RPA) software company. Through this relationship GTS will be able to help its customer automate at scale and reclaim hours from mundane activities. Marketing Technology News: Global Study Reveals Need For Greater Understanding Of Data Security Responsibility As Cloud… UiPath has a…

Vendita is proud to announce it is once again participating in the PGA’s Valspar Championship on May 1st in Palm Harbor, FL. Vendita, a premier Database automation solutions and Oracle licensing and compliance provider is continuing their tradition of helping the local Tampa Bay community through their support of the Copperhead Charity Inc. by way of the Valspar Championship. Marketing Technology News: Acorio Announces Three New Vice Presidents to Join Leadership Team “The Valspar Championship is a premier…

Company's latest technology integrates with Adobe and Salesforce, as brand language optimization brings competitive edge and commercial impact to enterprise CX strategies Phrasee, the leader in brand language optimization, today announced Phrasee X, the first technology that allows marketers to automatically optimize language in real-time. Marketing Technology News: Hyland Completes Acquisition Of Nuxeo The introduction of Phrasee X enters Phrasee into the $8.5b customer experience (CX) market1 as the only technology…

New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving efficiency and opening up scale for advertisers. Comcast and Charter Communications currently piloting tech to deliver addressable, cross-platform, deduplicated reach to advertisers across linear TV and digital. FreeWheel, a Comcast Company, announced a significant milestone in digital and linear TV convergence: the rollout of a new technology that allows sellers to deliver video…

MediaMath, a leading global independent advertising technology company for brands and agencies, today announced the addition of several industry veterans to its leadership team, as the company continues on its journey toward delivering the most responsive and accountable advertising technology for brands and agencies to buy addressable media. MediaMath welcomes Ingrid Hackett as General Counsel, Ashish Shukla as Chief Technology Officer and Laurent Cordier as Chief Partnerships Officer. Marketing Technology News: InMobi…

Integrated Services Enable Paradigm Clients to Deploy Award-Winning, Hybrid Work Technologies Evolve IP®, a leading international service provider of Work Anywhere™ solutions, today announced that Paradigm Technology Group, an IT services distributor, has joined its partner program. Based out of Chicago, IL, Paradigm has expertise in managed services/ managed IT, voice and data solutions, and cloud. The firm works with customers internationally across every vertical, with large practices in healthcare, financial, and…

Company signs office lease in the Financial District with plans to employ up to 135 employees Acoustic, an open and independent marketing cloud and analytics provider, announced today that it is creating a new physical hub for employees in Boston. Marketing Technology News: MNI Targeted Media Introduces Proprietary Bookazine Cover Wrap Ad Format The company has secured a July 1, 2021 start for a two-year office lease at One Lincoln in the city's Financial District. The space can accommodate 50 employees as part of…

Privacera, the cloud data governance and security leader founded by the creators of Apache Ranger™, announced a technology partnership with Dremio, the innovation leader in data lake transformation. This new alliance ensures joint customers have rapid, self-service analytics across all cloud data lakes with consistent access control policies and rich audits of data usage to comply with industry and privacy regulations. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled…

In a complex environment where marketing needs scalable technology more than ever, Growthland arrives to fulfil that necessity. It is the new disruptive marketing initiative from NTT Disruption, a division of the Japanese technological giant NTT Inc. Growthland, arises from the fusion of data, creative talent, and technology. It offers two innovative solutions focusing on content and the experience generation: Smart Scalable Content (SSC) and Fourth Dimension Brand Experiences (4DBX). Marketing Technology News: Samba TV…