Browsing Tag

ad technology

Adtelligent Introduces Native Support for AMP Ads

Adtelligent is now offering native support for Accelerated Mobile Pages (AMP) integrations to help publishers with ad monetization. An ad technology company, Adtelligent, helps publishers get better yield using a holistic approach to supply and demand management. Adtelligent is pleased to announce that its efficient ad tech platform now natively supports Accelerated Mobile Pages (AMP) integrations for ad monetization. This US-based company is in the process of designing a demand pathway optimization solution that will bring…

Adverty Releases In-Game Ad SDK on Unity Asset Store

Adverty AB (publ) announces the release of its Unity SDK on Unity Asset Store, providing developers with easy access to its patented ad technology for unobtrusive in-game advertising. The leading in-game platform for advertisers, agencies and content creators, has announced the release of its Unity SDK on the Unity Asset Store, a marketplace where game developers and publishers can find, source, and sell everything they need to be successful, including third party assets, tools, and services. Marketing Technology News:…

MarTech Video Interview with Larry Allen – Comcast

https://youtu.be/pkMp4sJifqI Larry Allen is the VP & GM Addressable Enablement at Comcast. Larry participated in the MarTech Video Interview Series recently. Larry explained the tech behind Frequency Capping in Addressable. Prior to joining Comcast, Larry was part of Warner Media. He has more than 20 years of experience in Media, Marketing and Ad Technology. Larry has a deep understanding of the Advertising ecosystem, Product development, Product marketing, Media sales, and Media technology. He has held a…

Adverty Enters Into Agreement and Completes Integration With SuperAwesome To Enable Kid-Safe Advertising

Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty's in-game ad technology. The completed platform integration allows for frictionless access between SuperAwesome's connected advertisers and Adverty's game publishers. The partnership is expected to generate significant revenues from 2021 onwards. Adverty, the leading in-game platform for advertisers, agencies and content creators, announces a new…

Wpromote Announces Facebook Marketing Partners Ad Technology Badge

Partnering for Paid Social Growth with Facebook Wpromote, the nation's leading independent digital marketing agency, announced their Ad Technology specialties as a badged Facebook Marketing Partner. As part of the Facebook Marketing Partner program, Wpromote is recognized as a leader in the social media space. Facebook Marketing Partners undergo great scrutiny for all badges and provide an additional level of insight and strategy on Facebook. "We're thrilled that this distinction shows our team's expertise and…