Leader in Mobile Experiences Offers Xamarin Expertise to Help Companies Supercharge Cross-Platform App Projects

The market for cross-platform apps is estimated to reach USD $7.5 Billion by 2018. A bulk of it would be spent by companies focused at accelerated product development, rapid app prototyping, IoT apps, enterprise mobility, and product team augmentation. Following the trend, ArcTouch, a full-service mobile and connected experiences studio, has announced its Xamarin Accelerator Program (XAP), a consulting service to help enterprise development teams build successful cross-platform mobile apps using Microsoft’s Visual Studio tools for Xamarin.

According to a Forrester report, enterprises can dramatically reduce their costs and shorten the time to market if they use Xamarin for their cross-platform mobile projects. Xamarin helps development teams use a common codebase across mobile apps for iOS, Android and Windows.

However, in order to build a successful mobile app with Xamarin, enterprise teams need to become experts with native mobile platforms. With years of experience building commercial applications for high-profile clients in the retail, entertainment, travel and sports industries, ArcTouch is uniquely positioned to help companies and their Xamarin development teams succeed.

The Product Roadmap for ArcTouch in a Programmatic Era

We spoke to  ArcTouch CEO, Eric Shapiro, to understand how the company intends to grow within the programmatic advertising landscape. Eric said, “For any clients that have an ad-supported app, we identify and implement the appropriate ad platform depending on their needs. But, the vast majority of our clients are moving away from monetizing through in-app ads.”

Eric went on to add how the company sees diverse businesses using custom apps as a means to complement their product or service. Eric explained, “An e-commerce site would drive incremental revenue increase via sales through a mobile app, or a smart device maker would deliver a mobile app that allows you to interact with the device via a mobile phone or Amazon Echo rather than through the web.”