New “smart moments” features build consumer confidence in their benefit decisions

Benefitfocus, Inc., a leading cloud-based benefits management platform and services provider, announced their June 2019 Software Release with new advancements to their BenefitsPlace Platform. The release delivers tools and functionality to educate consumers, improve the mobile experience and simplify the process of consumers’ benefits decisions. Since launching consumer surveys through the Autumn 2018 Release last September, more than half a million consumer responses have helped Benefitfocus shape the platform and mobile consumer experience to make benefits enrollment and management easier and more intuitive.

The June 2019 Software Release also includes enhancements to the Platform’s world-class data capabilities, helping to streamline the implementation or renewal experience. By utilizing technology to further automate processes, improving data to drive better decisions and solutions and continuing to invest in configuration options Benefitfocus is strengthening the platform value to all stakeholders across the benefits ecosystem and improving productivity. Key features include streamlined billing and payment capabilities for carriers and improved analytics capabilities that provide data-driven insights for brokers and employers, helping them better understand and serve their populations.

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Notable consumer experience enhancements include:

• Smart Moments – new moments powered by Benefitfocus BenefitSAIGE™ have been added to the Smart Moments library to connect consumers to their benefit options in the moments that matter 52 weeks a year. Smart Message content is being automatically loaded for key BenefitsPlace products for easy employer enablement.
• Benefits At A Glance – a redesigned Benefits Snapshot on the enrollment homepage offer consumers a complete picture of all benefits they are enrolled in. It also features tools that allow consumers to edit or shop for new benefits all 52 weeks of the year.
• HSA Default Contribution Recommendation Option – As high-deductible health plans increase in popularity, more consumers struggle to fund out-of-pocket medical expenses. This new functionality identifies the potential gap in financial contributions and encourages consumers to fund their Health Savings Accounts with an amount equal to their in-network deductibles.
• Mobile App Enhancements – building on the all-new mobile experience launched in March 2019 at the Benefitfocus One Place conference, new tools allow consumers to access and interact with the app with greater ease through personalized push notifications and the ability to upload their benefits ID cards.

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“Based on extensive benefits ecosystem feedback, our June release reflects a focus and promise to create the best possible consumer experience, delivering insights that educate consumers about the benefits choices that have potential to improve their lives,” said Benefitfocus Chief Technology Officer Jim Restivo. “In addition, we continue to blaze new trails with our innovative world-class data capabilities through digital and automated features that demonstrate our commitment to a secure and accurate data experience, enabling our employer, broker and medical carrier audiences, especially, to make more informed decisions.”

To further support employers in achieving open enrollment (OE) success, Benefitfocus offers a free OE Success Kit. The kit provides tools, resources and best practice guides across all areas of OE. Since its inception, the OE Success Kit has focused primarily on open enrollment communication. Now in its fourth year, the focus has expanded to year-round success with tools and resources for all stages of OE from planning to communication, execution and more.

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