Bango Expands Resale Across Middle East, Asia and Beyond

Bango, the mobile commerce company, has opened-up a 2 billion subscriber market opportunity by launching new OTT partnerships that reach subscribers across pre-paid mobile, fixed line, broadband and cable TV platforms.

“Providing bundled media packages acquires millions of new customers, creating valuable, recurring revenue streams for OTT players, and at the same time provides all-important market differentiation and loyalty for the channel partners that promote the bundles.”

The new partnerships enable subscribers in Spain, UAE, India, Singapore, Philippines and New Zealand to enjoy popular streaming media subscription services as part of their existing plans, enabled by Bango Resale technology. These launches, in the first half of 2019, come hot on the trail of Bango Resale launches in the UK, Brazil and USA.

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“Bango Resale technology supports a wide range of different offers through multiple channels, enabling leading OTT partners to easily open-up new markets in addition to mobile, acquiring customers quickly and at very low cost”, commented Anil Malhotra, Chief Marketing Officer at Bango. “Providing bundled media packages acquires millions of new customers, creating valuable, recurring revenue streams for OTT players, and at the same time provides all-important market differentiation and loyalty for the channel partners that promote the bundles.”

App developers, stores and payment providers cross the threshold into the Bango ecosystem to converge, grow and thrive.

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By bringing businesses together and powering e-commerce with unique data-driven insights, Bango delivers new business opportunities and new dimensions of growth for customers around the world. Being inside the Bango circle means global merchants including Amazon, Google and Microsoft can work together with payment partners from Africa to the Americas, accelerating the performance of everyone on the inside.

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