BigCommerce, a leading Open SaaS ecommerce platform for fast-growing and established brands, announced it has been named a Leader in IDC MarketScape: Worldwide Headless Digital Commerce Applications 2020-2021 Vendor Assessment. The report evaluated 11 headless digital commerce platforms based on their ability to provide headless or API-first experiences that satisfy both B2C and B2B commerce requirements.

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In the report’s evaluation of BigCommerce, Jordan Jewell, research manager of IDC’s Digital Commerce program, said “Consider BigCommerce if you are a fast-growing, experience-driven brand looking for a multitenant SaaS headless digital commerce platform,” and “if your organization is primarily focused on differentiating with business agility and a fast time to market with a platform that is very business user-friendly.” Additionally, the IDC MarketScape report cites BigCommerce’s usability as a core strength in headless digital commerce, noting the large steps taken to reduce complexity of the headless implementation experience.

“As commerce moves online, many innovative businesses seek to pair a customized and differentiated web experience with a world-class commerce backend – this is headless,” said Brent Bellm, CEO at BigCommerce. “BigCommerce has spent years investing in our platform APIs and integration capabilities to enable headless commerce as a full-featured option. IDC MarketScape’s positioning of us as a Leader in its headless digital commerce evaluation confirms the efficacy and value we provide businesses seeking experience-led headless ecommerce.”

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“The proliferation of channels and devices where commerce happens, as well as customers’ heightened expectations for frictionless experiences on these channels, has driven a substantial interest in headless digital commerce in the past couple of years. As a result, the headless digital commerce applications market has seen rapid growth,” Jewell said. “But there is also a lot of misinformation and confusion about what headless – or API first – digital commerce is and which merchants it is a good fit for. The top headless digital commerce vendors must provide merchants with full API support, a wide array of developer tools and have a large partner ecosystem devoted to headless digital commerce in order to enable great commerce experiences while nailing the fundamentals for an ecommerce store.”

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