Personalization company further expands its offerings by welcoming an industry leader in customer support and sales enablement

CloudEngage, the world’s most intuitive web personalization platform, announced the acquisition of AnswerDash, a leading provider of AI powered self-service support and ecommerce solutions.

“We saw a terrific fit here,” said Paul Wagner, CloudEngage CEO. “Our platform provides rich customer data insights and real-time personalization across multiple channels. AnswerDash has a proven track record of delivering value to their customers by automating support, providing intuitive ways for web visitors to get predictive answers about products and services they’re interested in.

Marketing Technology News: IDStrong Warns Against Second Wave of Cyberattacks

Last year, CloudEngage deployed Chord, an industry-first live-chat solution that personalizes the web experience for visitors based on conversational learning. The AnswerDash acquisition enhances Chord through automated and predictive support instead of live assistance or cumbersome help tickets. Customer generated questions can then be used to enhance personalization and audience learnings.

“Combining our product with a platform that is leading the industry in personalization was an easy decision to make,” said Don Davidge, CEO of AnswerDash. “CloudEngage is an ideal partner to accelerate innovation, scale faster and deliver value to our customers.”

Marketing Technology News: MHC Software Acquires Ecrion Software

“Acquiring AnswerDash adds another key value to our personalization platform, making it simple and easy to add personalized self-service support to any website. This can significantly increase commerce conversion while also reducing support costs,” said Scott Rozic, CloudEngage Chief Growth Officer.

Marketing Technology News: VUniverse Names Julie Rieger as Chief Executive Officer