Chris Bauserman appointed as CMO, Jaya Jaware as CFO

CommerceIQ, the leading ecommerce decision management platform, today announced the expansion of its senior leadership team, with the appointment of Chris Bauserman as Chief Marketing Officer and Jaya Jaware as Chief Financial Officer. This news comes on the heels of the company reporting record-breaking growth in 2021, during which CommerceIQ more than doubled its revenue, customers served, and global headcount.

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“I am thrilled to welcome these outstanding leaders, each of whom will help spearhead CommerceIQ’s continued growth”

CommerceIQ also named Jamie Khunhausen as Vice President of People and Culture, and Prabhath Nanisetty as Vice President of Product Management, Data & Insights.

“I am thrilled to welcome these outstanding leaders, each of whom will help spearhead CommerceIQ’s continued growth,” said Guru Hariharan, CEO of CommerceIQ. “Success in retail ecommerce has never been more critical in driving growth and profitability. And for over 2,200 brands, CommerceIQ powers the automation and insights for them to win in this new era of algorithmic commerce. With the combined years of experience and ingenuity that these high-level additions bring to our winning team, we are well-equipped to revolutionize what is possible in ecommerce and unlock massive gains for our customers.”

Meet CommerceIQ’s new executive leaders:

Chris Bauserman, Chief Marketing Officer

Chris Bauserman is a veteran marketing leader who brings 20 years of experience driving technology strategy and go-to-market growth initiatives for leading software startups and large enterprises. As the new Chief Marketing Officer, Bauserman is focused on building CommerceIQ as the premier brand for ecommerce leaders and scaling its go-to-market (GTM) engine. Before CommerceIQ, Bauserman led marketing for Contact Center as a Service (CCaaS) leader NICE CXone (inContact), where he redefined the market category and helped scale the business from $200M to $1B ARR. He also led marketing for ecommerce and customer experience solutions at Rackspace and held various leadership roles at IBM and SailPoint, prior to its $2B+ IPO. Bauserman holds a B.S. in Engineering from the University of Michigan and an MBA from the MIT Sloan School of Management.

Jaya Jaware, Chief Financial Officer

Jaya Jaware is an accomplished financial executive that has spent two decades leading technology companies and building a world-class G&A function that aligns with corporate strategies. As the Chief Financial Officer at CommerceIQ, Jaware is responsible for aligning people, products, and profits to create value for shareholders. Before joining CommerceIQ, Jaware served as CFO at Appify, and prior to that, she was VP of Finance at Unravel Data and ServiceMax (Acquired by GE Digital). Jaware has also held a number of financial and accounting roles with Stratify, Clearwell Systems, Spire Systems, and Ernst & Young.

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