Digital Brands Group, announced its strategic direction to deliver a robust suite of technology tools for the eCommerce sector, powered by artificial intelligence (AI) and quantum resilient security.

The suite is designed to address critical needs such as automated IP protection, advanced data security, and other technologies that enhance customer engagement, operational efficiency, and brand growth.

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Digital Brands Group is currently evaluating initiatives in three core areas: (1) automated IP monitoring and brand protection using AI, (2) data security with a focus on quantum-resilient methods, and (3) additional eCommerce tools to support merchandising, analytics, and personalization. Together, these initiatives are intended to create a comprehensive suite that equips brands with both protection and performance in the digital marketplace.

“The rapid growth of digital commerce has created both opportunity and new challenges for brands,” said Hil Davis, CEO of Digital Brands Group. “Our strategy centers on building technology tools powered by AI automation and quantum-resilient methods that safeguard brand IP, secure data, and elevate the customer experience. While we will continue to develop internally, we are also exploring partnerships with leading technology firms to accelerate delivery and broaden capabilities.”

We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer’s “closet share” by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.

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