FedEx to Acquire ShopRunner to Expand E-Commerce Capabilities

FedEx to Acquire ShopRunner to Expand E-Commerce Capabilities
Combined strengths enable brands and merchants to increase competitiveness and deliver end-to-end shopping experiences to consumers

FedEx Corp. announced that it has agreed to acquire ShopRunner, the e-commerce platform that directly connects brands and merchants with online shoppers. ShopRunner’s capabilities will complement and expand the FedEx e-commerce portfolio and are expected to create increased value for brands, merchants, and consumers. The parties anticipate the acquisition to close by the end of the calendar year, and it is subject to customary closing conditions, including regulatory approval.

ShopRunner connects more than 100 brands and merchants to millions of consumers and offers a seamless shopping experience from inspiration through delivery. Members enjoy benefits including free two-day shipping, free returns, member-exclusive discounts, and seamless checkout. ShopRunner’s data-driven marketing and omnichannel enablement capabilities also help brands and merchants acquire high-value customers and accelerate their digital innovation by using ShopRunner’s e-commerce platform.

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“The acquisition, once closed, aligns with our continued efforts to create an open, collaborative e- commerce ecosystem that helps brands and merchants deliver seamless experiences for their customers,” said Raj Subramaniam, president and chief operating officer, FedEx Corporation. “We are committed to growing the ShopRunner platform and combining it with our global digital and logistics intelligence to create new possibilities in e-commerce.”

Once closed, the complementary nature of ShopRunner’s pre-purchase offerings combined with FedEx post-purchase logistics intelligence will enable brands and merchants to attract and engage consumers at scale by providing innovative online shopping experiences. ShopRunner’s consumer experiences and omnichannel enablement capabilities are also anticipated to help unlock potential for FedEx as it continues to use data and technology to transform the end-to-end commerce experience.

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Sam Yagan, CEO of ShopRunner, said, “In pursuit of our purpose of creating the future of retail, we have built the foundation of a cross-brand ecosystem to create a simple shopping experience for consumers and to aggregate the scale of our network for our partners’ benefit. The unparalleled reach and assets of FedEx will accelerate our existing capabilities and align with our goal of creating new products and services that advance a more open, collaborative e-commerce ecosystem.”

Headquartered in Chicago, ShopRunner will operate as a subsidiary of FedEx Services, an organization dedicated to integrating the technology and services customers need to create solutions for global supply chains, e-commerce, and today’s business challenges.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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