Session Will Discuss Consumer Trends and Next-Gen Solutions to Help Retailers Appeal to the Modern Shopper and Ensure Success in a Volatile eCommerce Market

GroupBy, a SaaS-based eCommerce product discovery and search leader, announces its upcoming panel discussion, “6 Key eCommerce Strategies To Help You Bridge The Gap Between Consumer and Merchant.” The session, hosted by GroupBy, will take place on Thursday, October 12, at 1 p.m. ET/10 a.m. PT.

During this panel session, guest speaker Brendan Witcher, VP and Principal Analyst with Forrester, will join GroupBy’s Director of Product, Arv Natarajan. They will discuss the AI-forward strategies and initiatives eCommerce retailers should be prioritizing to set themselves apart from their competition and ensure future success.

Topics covered during the session will include:

• Striking a balance between AI and manual intervention
• How to use AI technology to operationalize your business to create better customer experiences
• Why eCommerce retailers must blend their omnichannel experiences with personalization to deliver true value to their customers
• Why modern retailers are switching from rule-based to revenue-generating merchandising
• Ways to secure a predictable revenue stream to future proof your business

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“Though retail sales are projected to increase this year, inflation and economic uncertainty are putting pressure on retailers, exacerbating challenges with attracting and retaining customers,” says Natarajan. “That’s why it’s critical to provide great customer experiences, and in 2023, retailers have more tools than ever at their disposal to create them. I’m excited to join Brendan to address some of these challenges retailers face going into the busy shopping season and share some of these cutting-edge, future-focused solutions that can help them face those challenges head-on.”

GroupBy’s mission is to create the world’s most relevant and highly converting websites, all while requiring less effort and cost to build and run. By leveraging Google’s Cloud Discovery AI, which was specifically designed for eCommerce use cases, GroupBy’s AI-first eCommerce Search and Product Discovery Platform delivers relevant, buyable, personalized search results that are optimized for revenue.

By enabling AI-led optimization, while still ensuring merchandisers have the business controls they require, GroupBy’s platform simultaneously frees up merchandising teams to work on higher-value business initiatives, while optimizing search for revenue and boosting key sitewide metrics like AOV, conversion rate and revenue per search.

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