Rise Interactive, recognized as one of the top performance marketing agencies in the world, is now the Digital AOR for Horizon Worldwide, one of the largest specialty photo, wall art and décor manufacturers in the US. Horizon Worldwide is the parent company of Photography.com and CreativeGallery.com.

Marketing Technology News: Mailchimp Announces Customer Journeys Automation Tool

Horizon Worldwide concluded their recent search for the best performance marketing partner to support the next leg of growth in their direct-to-consumer eCommerce business by choosing Rise. “Expanding our efforts to drive more sales through our own website properties is a key strategic focus for Horizon Worldwide,” said Gary Seline, President & CEO of Horizon Worldwide. “We needed an agency with a proven track record of scaling eCommerce revenue using digital channels while meeting ambitious performance targets. Rise demonstrated a clear vision of how to apply our data in smarter ways to drive better results, and Rise’s Connex^®️ technology will help both of our teams unlock opportunities to grow faster.”

Marketing Technology News: IBM and Influential Launch AI-enabled Social Targeting Solution To Help Brands Identify

“Consumer brands like Photography.com and CreativeGallery.com are in our sweet spot of technology and service offering innovation, and Rise couldn’t be more excited to work with the team of forward-thinking marketers at Horizon Worldwide,” says Larry Fisher, CEO of Rise Interactive. “Any brand selling products through a mix of online retail channels and direct-to-consumer eCommerce faces a set of challenges that Rise is uniquely focused on solving. With the massive volume of products that consumers can purchase on Photography.com or CreativeGallery.com, it is critical to have both the right strategy and the right technology that can automate certain management and optimization tasks at scale. Our granular approach to media management focuses on identifying exactly where marketers should invest their next dollar, both within and across channels, based on our clients’ goals. Our Connex technology finds and automates decision making across all of these individual optimization opportunities, which allows our team of smart, analytical marketers to do what they do best—think more strategically about how our digital efforts contribute to Horizon Worldwide’s bottom line.”

Marketing Technology News: Introducing Sprinklr Sandbox: Inspiring Limitless CXM Innovation Without the Risk