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Mailchimp Announces Customer Journeys Automation Tool

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Mailchimp announced that they’ve launched Customer Journeys to put powerful automation tools in the hands of businesses and make automations more approachable.

Customer Journeys allow businesses to visualize their automations with prebuilt templates and quick-to-configure workflows, making them intuitive and easy-to-use and helping create meaningful, personalized interactions across every step of the customer journey – no coding required.

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Businesses, and especially SMBs, are working harder than ever to stay connected with their customers and run their businesses online – website publication on Mailchimp doubled in April after the onset of COVID-19. The Customer Journeys tool takes tasks off their plates, whether it’s a small business owner doing their own marketing or a seasoned marketer, helping them deliver the right message to the right person at the perfect time. They don’t have to worry about losing their personal touch, and never miss an opportunity to connect with their customers and drive growth.

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With the Customer Journeys tool, businesses will have more powerful capabilities to automate their marketing beyond the straightforward birthday or abandoned cart recovery emails.

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