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Templafy Expands into Australia and Appoints Kavita Herbert as Director of Sales for APAC

Herbert brings extensive experience driving early growth for leading tech companies in Australia Templafy, a global leader in enterprise document creation and automation, has announced that it is physically expanding its presence into the Asia Pacific (APAC) region, establishing an office in Sydney, Australia under the guidance of veteran commercial executive, Kavita Herbert, and Templafy’s Head of Strategy and Analytics, Mads Ejstrup Frederiksen. Marketing Technology News: Merkle RMG Appoints Phil Yamamoto as…

Parks Associates: Adoption of Home Control Systems Experienced a 38% Year-Over-Year Growth Rate

Consumer study addresses smart home product adoption, including voice and control platforms New research from Parks Associates' Smart Home Buyer Journey and User Experience, a survey of 10,000 broadband households fielded at the end of 2019, reveals that adoption of home control systems experienced a 38% year-over-year growth rate. The research firm confirms that 18% of US broadband households have a home control system and that roughly one-half of households with a home control system purchased their system with their…

Catering Content to the Muted Generation

Good storytelling is gold; great audio and video content cannot exist without it. The challenge is that even when we have that skill in spades, there are dozens of steps in the production and distribution process that have even the best scratching their heads. Ever-changing formats, codecs, platforms, and mobile viewing options are just a few things to consider to get the most out of the videos we work so hard on.  It’s hard not to think about how much it costs to create videos; how much my time is worth, my coworkers’,…

Sectigo Experiences Record Demand for Digital Identity Management as Enterprises Strengthen Remote Access and Business Continuity

Sectigo has seen demand increase significantly for its cloud-based Certificate Manager solution as large enterprises seek better protection from service interruptions and vulnerabilities during the global pandemic. The company's digital identity management platform is helping complex organizations apply enterprise-grade Public Key Infrastructure (PKI), automation, and no-touch authentication to quickly secure and maintain operations across dispersed organizations. Marketing Technology News: Adobe Named Leader in Forrester…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Genesys (Customer Service), Brainito (Marketing Automation), GroundTruth (Location Data), Oracle (Email Marketing), CampTek (Chatbot). Genesys Survey Finds Nearly 50% of Consumers Feel Companies Lack Empathy When Delivering Customer Service It’s a more efficient but somewhat impersonal world when it comes to customer service, according to a new survey sponsored by Genesys®, the global…

Serviceaide Launches the Luma Virtual Agent 2.X Series, The Next Generation Of Its Proven AI-Powered Virtual Agent

2.X Series Sets the Stage for Ongoing Innovations in Service and Support Across Automation and Knowledge Management Serviceaide, Inc., a global provider of intelligent, enterprise service management solutions, today announced the launch of the Luma Virtual Agent 2.X Series, with a new architecture designed to provide superior digital support and service.  In addition, the 2.X series sets the stage for integration of deeper, more powerful automation and knowledge management capabilities to be launched later this year.…

Directly Adds $11 Million to Complete $31 Million New Round

Additionally announces expanded platform capabilities and new partner ecosystem  Directly, a leader in customer experience automation, today announced an additional $11 million in new funding, expanding the $20 million strategic investment announced in January, and bringing the total funding round to $31 million. New investors Triangle Peak Partners and Toba Capital join previously announced investors Samsung NEXT, Industry Ventures, Microsoft's M12 Ventures, True Ventures, Costanoa Ventures and Northgate in the round.…

Centro Gives Advertisers Automation and Visualization in Campaign Reports and Work Management

Centro, a global provider of advertising technology, announced the release of new products and upgrades that help advertisers with automation and visualization for campaign reporting, workflow management and forecasting. The advanced tools give brands and agencies more control of their campaigns. These are available in Centro’s Basis, the industry’s most comprehensive, automated, and intelligent digital media platform—and the only software solution of its kind to consolidate digital operations across programmatic, direct,…

99% of Digital Agency Leaders Admit to Mistakes

It can take weeks or months to prepare for a digital ad campaign, but it only takes one mistake to undo all that effort. Digital agency decision-makers recently admitted to encountering not one mistake but several – many in a single week – that cost them thousands of bottom-line dollars. The lost fees and headaches add up fast, harming an agency’s reputation while damaging the brands they were called upon to promote. A recent study done in partnership with Censuswide, “Agency Confessions,” found that 99% of…

Templafy Acquires Napp to Add Collaboration and Engagement Tracking to Its Enterprise Document Creation Infrastucture

The acquisition follows recent $25M Series C funding and enables Templafy to accelerate its product roadmap Templafy, a global leader in enterprise document creation and automation, has announced today that it will acquire Denmark-based Napp, a B2B sales enablement platform. The acquisition extends Templafy's document creation platform, empowering users with enhanced abilities to collaborate with recipients of business documents and track document performance. Marketing Technology News: Alana CityStyleBot is the…

Covariant Raises $40 Million in Series B Funding to Bring AI Robotics to New Industries

Covariant, a leading AI Robotics company, today announced that it has raised $40 million in Series B funding, bringing its total funding to $67 million. The round was led by Index Ventures, along with AI-focused Radical Ventures and participation from existing investor Amplify Partners and others. Covariant will use the funding to accelerate its partnerships, introduce AI Robotics to new industries, and grow its research, engineering and commercial teams. From food distribution to healthcare to e-commerce, the global…

Top Challenges Digital Marketing Agencies Are Facing

The Digital Marketing world is changing rapidly and the recent COVID-19 pandemic brings new challenges for agencies. Many can no longer rely on the same techniques they’ve used in previous years. Instead, agencies must ride the waves of change and be quick to adapt to stay afloat.  Here’s a look at some of the top challenges Digital Marketing agencies are currently facing. Adoption of New Technology According to the Gartner CMO Spend survey 2019-2020, MarTech spend now accounts for 26% of total Marketing budgets…

Improve Your Bottom Line With Contract Automation and AI

Inefficient contract management is expensive. KPMG estimates that up to 40% of a contract’s value is lost during its lifecycle. The International Association for Contract & Commercial Management (IACCM) found that a company puts up to 9% of its bottom line at risk with poorly managed contracts. The challenge many face when it comes to managing their contracts arises from the large volume that exists in multiple places throughout the organization. Most large companies regularly manage between 20,000 and 40,000…

Kimble Significantly Enriches Market-Leading Resource Management Functionality in Summer 20 Release

Leading provider of professional services automation software announces ground-breaking resource management features that streamline the process of finding the right resource for the right project at the right time Kimble Applications, a global leader in professional services automation, announced an update to its Intelligent PSA. Kimble's Summer 20 release features enhancements that support the resource management needs of Kimble's growing base of global, enterprise customers. Summer 20, which was deployed to a large…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from AT&T (Customer Experience), ActiveCampaign (Automation), Inte Q (Email), Outreach (Sales Engagement), Incognito Software Systems (User Services). AT&T Unveils Cloud Contact Center Platform to Deliver an Enhanced Customer Experience In a major Cloud Automation update, technology behemoth AT&T unveiled a new AT&T Cloud Contact Center platform. AT&T Cloud Contact…

MarTech Interview with Tricia Gellman, CMO at Drift

"The successful marketers of the future are going to be the ones who are able to balance both the creative and empathetic emotional side of marketing with the more scientific, analytical side." Hi Tricia, from Salesforce to becoming a CMO- How did you plan your transition through the Dotcom era to the modern AI era? When I started my career, the computer was just becoming a thing people had on their desks, Windows was a new thing. I had the choice to be a designer at a top firm in Boston or NYC but they weren’t using…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Sprinklr, Smartly.io, ADYOULIKE, Kenshoo, InVideo, and Ogury. Sprinklr and TikTok Launch New Advertising Partnership Sprinklr, the leading Customer Experience Management platform (CXM), announced it is integrating with TikTok, becoming the first API partner to support in-feed video ads. This partnership allows advertisers to create and manage in-feed video ads on TikTok alongside ad…

Why Your Digital Marketing Strategy Needs Instagram

Do you use Instagram for business? To me, answering that question should be the same as if someone were to ask: Do you have a Digital Marketing strategy? Both should receive an unequivocal yes. But you’d be surprised how many people bypass Instagram for their brand and miss out on what could be one of the best Visual Marketing tools out there. What makes it so great? Glad you asked. Here are five reasons Instagram Marketing should be part of your brand’s Digital Marketing strategy. 1. Direct Access to Your Target…

AgencyZoom and HawkSoft Introduce Integration Between Sales Automation Platform and Agency Management System

Client and policy data from HawkSoft flows into AgencyZoom to trigger automation workflows to nurture leads and engage existing policyholders Interconnected systems are force multipliers for independent insurance agencies. AgencyZoom, the Insurance Sales Analytics and Automation platform, is leveraging HawkSoft's Partner API to bring the two complementary systems together. Marketing Technology News: Microsoft Signs a 5-Year Deal with The Coca-Cola Company To Transform Global Engagement And Experiences AgencyZoom…

Kofax Rated Number One for Market Impact in Everest Group’s IDP Products PEAK Matrix Assessment 2020

Only Vendor with Top Scores across Portfolio Mix, Product Capability, and Monitoring and Improvement Kofax®, a leading supplier of Intelligent Automation software to digitally transform end-to-end business processes, today announces it has been named the No. 1 vendor for Market Impact in Everest Group’s Intelligent Document Processing (IDP) Products PEAK Matrix® Assessment 2020, as well as the only vendor to receive top scores across the Portfolio Mix, Product Capability, and Monitoring and Improvement categories. This is…