Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from LinkedIn, …
9 Ways to Create a Successful Customer Onboarding Strategy in SaaS
Ask yourself this question: Can a country’s government teach lessons to private companies on how to optimally use advanced IT …
ActiveCampaign Announces Integration on Salesforce AppExchange
ActiveCampaign and Salesforce customers can now better align sales and marketing teams while automating unique customer experiences ActiveCampaign, the Customer …
AntWorks and Everest Group Unveil Intelligent Document Processing Playbook
Industry-first guide helps enterprises adopt, scale and extend automation with IDP solutions Organisations have data-intensive processes and stakeholders looking to …
Survey Reveals Effectiveness of Marketing Funnels
Every marketer strives to create a funnel that runs smoothly. After all, their investment of time and money to build …
MarTech Interview with Brian Giese, CEO at True Influence
"AI is assisting Sales and Marketing on strategies such as product recommendations, lead scoring, personalized messaging, and intelligence." Tell us …
New Certain Conferences Suite Enables Greater Business Results from Enterprise Events
Certain, the industry leader in enterprise event automation, announced its newly redesigned Certain Conferences solution. With this new platform, marketers and …
Endavo Launches the First Video Distribution Automation Platform
Video Distribution Automation (VDA) enables video creator discovery, distribution, and development in the new OTT era Endavo Media & Communications, …
The Latest Paid Search Developments That B2B Marketers Need to Know
While paid search has been a staple of B2B Marketing for many years now, we’ve seen a notable wave of …
Human Factor – the Weak Link in B2B Marketing
Automation has paved the way for B2B marketing by empowering human marketers to reach, target and nurture thousands of leads …
MarTech’s 5 ABM Best-Practices from Industry Leaders
Account-Based Marketing (ABM) is a popular Marketing practice among B2B companies working with larger target accounts. 58% of ABM practitioners …
SummitSync Partners with Conversica to Boost Marketing ROI with Event AI Assistant
New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams SummitSync, the meeting automation platform powered by artificial …
MarTech Interview with Tom Kulzer, CEO at AWeber
"Businesses that recognize the need to build relationships with their customers are generally the fastest to adopt email marketing technology." …
TextUs Next Combines Conversational Text Messaging, Cloud-Voice and Personalized Automation to Connect Businesses with Their Customers in Real-Time
New TextUs Next platform gives businesses a real-time, one-to-one connection with customers to communicate faster and build better relationships TextUs, …
Blue Prism Closes Thoughtonomy Acquisition; Boosting Intelligent Automation and Cloud Delivery Capabilities
Acquisition Accelerates Blue Prism Digital Workforce Adoption Via SaaS Offering that Extends Market Coverage to Mid-Tier Enterprises Blue Prism announced …
Bpm’online named a Leader in 2019 Gartner Magic Quadrant for Sales Force Automation
Bpm’online, a global business software company leading in the space of low-code, process automation and CRM, announced it has been …
Not All Product Recommendations Are Created Equal
Done right, Product Recommendations increase conversions, boost average order value and strengthen Customer Loyalty. They also automate content, freeing up …
CRMNEXT Advances in the Gartner 2019 Magic Quadrant for Sales Force Automation
Leading Financial Services CRM Acknowledged in Gartner Magic Quadrant for Fifth Consecutive Year CRMNEXT, Inc., a leading CRM provider for …
Nintex Recognizes Top Channel Partners for Business Transformation and Impact
Fifteen Nintex Partners receive 2019 Nintex Partner Awards for helping enterprises improve their customer experience and business outcomes with Nintex …
NTT DATA Presents the Future of Digital Acceleration
NTT DATA launches the second season of its branded content series for NTT DATA, WAKE UP. The series focuses on the …