customer journeys

Exemplifi today announced it has entered into a partnership with Contentful, the content platform for the digital-first era Exemplifi is a leader in building enterprise websites. The sites that Exemplifi builds for its clients operate within a complex marketing tech ecosystem. They are built to personalize user experiences, convert leads effectively, navigate sophisticated customer journeys, and measure marketing performance. “Contentful is the modern way to manage content. It is a product designed by developers for…

Progress Delivers Innovative Personalization and Cognitive Capabilities as Well as Increased Productivity and Operational Efficiency Progress, the leading provider of application development and digital experience technologies, announced the release of Progress Sitefinity 13 Digital Experience Platform. With this release, Progress introduces powerful capabilities for creating personalized digital experiences based on cognitive and data-driven insights. It also enables marketing and IT teams to be more productive,…

Tavant Customers Can Now Benefit From the Lending Industry-Focused Customer Engagement and Point of Sale Solution Tavant announced it has launched FinLeads on Salesforce AppExchange, empowering customers to create one universal workspace for loan officers to intuitively collaborate and engage borrowers through an integrative mortgage application journey. Leveraging FinLeads, lenders gain an integrated view of their pipelines across various locations nationwide. It harnesses data from multiple systems and delivers that…

PPRO, an industry leader in local payment methods has released a new report showcasing the opportunity for US merchants to expand their sales around the world. The report features data on the changing nature of global e-commerce and insights into how localization is crucial for global expansion. Data in the report highlights the importance of local payment methods as a catalyst for sales conversion all over the globe: Local payment methods account for 77% of total global e-commerce spend and by 2024 are expected to reach…

Move Supports Company’s Mission to Make the Internet Reactable for All Marketers linknexus™, the cross-channel intelligence and marketing platform that gives marketers full transparency and control, has announced the appointment of Lindsay O’Neill as Senior Vice President of Business Development. At the time of this announcement, Lindsay said, “I joined linknexus because I recognized a great vision, a dedicated leader and strong momentum with brands that believe in empowered post-click engagement." Reporting…

Criteo is Asking Marketers To Make Friends With Alexa, And Explaining Why More Brands Are Looking To Share Data Criteo's direct relationship with advertisers and publishers enable them to keep a track on the changing pulse of the commerce and digital marketing industry. They share their 8 big predictions of 2018: The Battle for Video Possibilities for new programmatic video ad inventory will emerge as ad breaks are inserted into more content. The Rise of Voice Shopping Brand managers believe that voice-activated…