customer journeys

The goal of any marketing plan is to generate qualified leads that convert to sales. Therefore, by definition, every marketer’s biggest customer is their salesperson. However, despite both departments working to generate revenue, marketing and sales teams often operate as separate entities with both parties pursuing different leads in conflicting manners. More than half of marketers and salespeople reported a divide between their teams in Walker Sands’ State of Martech 2019 report. This misalignment creates a rift that…

Between the challenges of marketing during an economic downturn and unique considerations for communicating during a global pandemic, businesses need to work harder than ever to earn trust from both customers and employees. Even more, companies that don’t work to balance empathy with their bottom lines are being held accountable. In July, REI was hit with staff backlash for its response to a positive case of COVID-19, and Tyson received a letter from over 122 advocacy groups after exposing thousands of workers to the…

Insightly, the leader in customer relationship management (CRM) innovation, is unveiling new features of Insightly Marketing, its revolutionary approach to automating the marketing function and deploying dynamic customer journeys. Built on the foundation of Insightly’s trusted CRM platform, Insightly Marketing now makes it much simpler for businesses of all sizes to execute compelling, fully integrated, and measurable marketing campaigns that drive growth. Marketing automation, which was once a complicated web of activities,…

Five9 Customers Can Now Use Selligent to Empower Contact Center Agents with Real-Time Customer Information Selligent, the intelligent omnichannel cloud technology company, announced that it has joined the Five9 App Marketplace, merging the capabilities of Selligent Experience Cloud with the Five9 Intelligent Cloud Contact Center for improved omnichannel customer experiences. By rooting evolving customer experiences in data collected throughout the customer journey, contact center agents are better able to assess needs and…

Mailchimp announced that they’ve launched Customer Journeys to put powerful automation tools in the hands of businesses and make automations more approachable. Customer Journeys allow businesses to visualize their automations with prebuilt templates and quick-to-configure workflows, making them intuitive and easy-to-use and helping create meaningful, personalized interactions across every step of the customer journey – no coding required. Marketing Technology News: PROLIFIQ Announces RELATIONSHIP MAP Integration with Quip…

Unbxd Inc., a leading provider of AI-based Commerce Search and Product Discovery solution announced its partnership with Peak Activity, a technology, and marketing consultancy that partners with enterprises to "Dream, Deliver, & Elevate" their digital results by creating eCommerce platforms that achieve long term and scalable growth through game-changing technology. This is pertinent in today's economy where more businesses are headed the eCommerce way. "At PeakActivity, we help online retailers create digital…

MarketStar, the leader in customer engagement and outsourced B2B revenue acceleration, takes its customer success capabilities to new levels by partnering with Totango, the leading platform in customer success management. MarketStar's Customer Success offering is an end-to-end solution that helps companies assess, design, implement and optimize a customer success solution that delivers results. MarketStar's customer success offering is focused on three core product areas: strategy and design, technology and intelligence…

Exemplifi today announced it has entered into a partnership with Contentful, the content platform for the digital-first era Exemplifi is a leader in building enterprise websites. The sites that Exemplifi builds for its clients operate within a complex marketing tech ecosystem. They are built to personalize user experiences, convert leads effectively, navigate sophisticated customer journeys, and measure marketing performance. “Contentful is the modern way to manage content. It is a product designed by developers for…

Progress Delivers Innovative Personalization and Cognitive Capabilities as Well as Increased Productivity and Operational Efficiency Progress, the leading provider of application development and digital experience technologies, announced the release of Progress Sitefinity 13 Digital Experience Platform. With this release, Progress introduces powerful capabilities for creating personalized digital experiences based on cognitive and data-driven insights. It also enables marketing and IT teams to be more productive,…

Tavant Customers Can Now Benefit From the Lending Industry-Focused Customer Engagement and Point of Sale Solution Tavant announced it has launched FinLeads on Salesforce AppExchange, empowering customers to create one universal workspace for loan officers to intuitively collaborate and engage borrowers through an integrative mortgage application journey. Leveraging FinLeads, lenders gain an integrated view of their pipelines across various locations nationwide. It harnesses data from multiple systems and delivers that…

PPRO, an industry leader in local payment methods has released a new report showcasing the opportunity for US merchants to expand their sales around the world. The report features data on the changing nature of global e-commerce and insights into how localization is crucial for global expansion. Data in the report highlights the importance of local payment methods as a catalyst for sales conversion all over the globe: Local payment methods account for 77% of total global e-commerce spend and by 2024 are expected to reach…

Move Supports Company’s Mission to Make the Internet Reactable for All Marketers linknexus™, the cross-channel intelligence and marketing platform that gives marketers full transparency and control, has announced the appointment of Lindsay O’Neill as Senior Vice President of Business Development. At the time of this announcement, Lindsay said, “I joined linknexus because I recognized a great vision, a dedicated leader and strong momentum with brands that believe in empowered post-click engagement." Reporting…

Criteo is Asking Marketers To Make Friends With Alexa, And Explaining Why More Brands Are Looking To Share Data Criteo's direct relationship with advertisers and publishers enable them to keep a track on the changing pulse of the commerce and digital marketing industry. They share their 8 big predictions of 2018: The Battle for Video Possibilities for new programmatic video ad inventory will emerge as ad breaks are inserted into more content. The Rise of Voice Shopping Brand managers believe that voice-activated…