Personalized

OneTrust PreferenceChoice OTT App Compliance supports OTT compliance with GDPR, CCPA, IAB TCF 2.0, and hundreds of other global privacy laws OneTrust announced expanded over-the-top (OTT) compliance capabilities, enabling publishers and advertisers to capture consent and preferences from within OTT applications and Connected TV (CTV) environments to support compliance with GDPR, CCPA, IAB TCF 2.0 and more. As companies build out their own OTT applications to meet consumer's increasing digital demand for streaming…

Digital Commerce Platform Provider Joins Forces with Innovative Customer Support Expert MerchantE, a leading end-to-end digital commerce platform, announces a strategic partnership with product support platform expert, Boomtown, that will greatly enhance its overall customer support experience. Leveraging Boomtown’s machine learning models, MerchantE will expand capabilities and efficiencies for its customer support team by providing more personalized support services that aid in selling, activating and supporting…

Mailchimp announced that they’ve launched Customer Journeys to put powerful automation tools in the hands of businesses and make automations more approachable. Customer Journeys allow businesses to visualize their automations with prebuilt templates and quick-to-configure workflows, making them intuitive and easy-to-use and helping create meaningful, personalized interactions across every step of the customer journey – no coding required. Marketing Technology News: PROLIFIQ Announces RELATIONSHIP MAP Integration with Quip…

Partnership Brings Sales Readiness to European Market Through Unified Approach to Blended and Virtual Sales Training MindTickle, the leader in Sales Readiness technology, announced a partnership with Halifax Consulting, a Paris-based Consulting & Training company focused on improving sales performance. With this partnership, EMEA customers now have a unified Sales Readiness platform that not only leverages Halifax's content and training methodology but also completes a fully virtual or blended learning experience with…

Affiliate Marketing Program Software facilitates the process by which an associate receives a commission for marketing another person's or company's products. The program software is used to enhance sales and create significant online revenue. It is beneficial to both brands, as well as affiliate marketers.This program software also helps in managing payments amongst merchants and affiliates, enabling both the parties to focus on the particulars of their arrangement. 360Quadrants, the most granular comparison platform,…

NewRez will deploy Financial Services Cloud for a 360-degree view of the homeowner and serve as Salesforce’s new industry design advisor for its mortgage solutions NewRez LLC, a national mortgage lender and servicing organization, and Salesforce, the global leader in CRM, announced a strategic relationship focused on delivering a consistent, connected experience for borrowers and homeowners across NewRez’s mortgage lending and servicing business. In addition, Salesforce has selected NewRez as a new industry design advisor…

It only takes seconds to understand how addicting Tiktok’s endless, hyper-personalized feed of short-form video content is. To ensure brands have the tools necessary to plan, execute, and measure influencer marketing programs across all social channels, Tribe Dynamics has launched in-app TikTok tracking features. With a growing user base of 560 million monthly global users, 43% of whom are not active on Instagram, TikTok presents a major brand awareness and influencer marketing opportunity. Customers will now be able to …

BlueVenn, the multi award-winning Customer Data Platform and Journey Orchestration vendor, has announced that Infobase, America's leading cloud-based subscription provider of educational content through high-quality video and database resources to colleges and universities, K-12 schools and enterprises, has chosen its multi-channel marketing technology to improve customer insights across the business, and empower the marketing team with the tools to create highly personalized cross-channel marketing campaigns. The deal…

Global Integrated Marketing and Communications Agency 4media group Expands Into the Influencer Marketing Space 4media group has added influencer marketing agency Dynamik Influence to its roster as part of its continued mission to innovate what it means to be a wholly integrated, full-service communications agency. The launch of Dynamik Influence comes just over a month after 4media group's acquisition of News Generation, a broadcast media relations firm located in the Washington, D.C., area. 4media group created…

Partnership combines leading sales methodology with proven sales enablement and readiness technology to drive revenue growth MindTickle, the leader in Sales Readiness technology, today announced a partnership with Sandler Training, the largest sales, management and leadership training organization, providing sales organizations with personalized training to improve customer engagement and drive revenue growth. Sandler Training content for sales and sales managers can now be tailored with a data-driven approach to further…

Leading provider of automated digital advertising for real estate, mortgage and other verticals brings customized advertising solutions to prominent professionals Adwerx, preferred digital advertising platform to over 25% of the top real estate brokerage firms and over 15% of the top mortgage originators in the U.S., announces the Top Producer Platform, a solution designed specifically with leading professionals in mind to increase their productivity and scale efficiency. The new service gives clients a customized,…

Users grew 28% year-over-year driven by increased engagement from the Opera News Hub platform and light version of the app Opera, one of the world’s leading browser providers and platforms in the field of integrated AI-driven digital content, today announced that its Opera News service now has more than 200 million monthly active users in May, a 28 percent increase year over year. “This is an important milestone for us. It clearly highlights our position as one of the largest AI-driven news platforms in the world, yet…

AT&T and Salesforce announced a multi-year strategic agreement to deliver entirely new connected experiences for AT&T’s millions of customers. AT&T will deploy Salesforce Customer 360 to create a single view of every customer across every touchpoint—whether it happens in person at a storefront, over the phone, in a business setting or on any AT&T digital property. The announcement is part of AT&T’s broader transformation to accelerate momentum in wireless, 5G, fiber-fed broadband and software-delivered…

New Upgraded Apps Deliver Songs, Shows and Podcasts in Personalized Dashboard to Over 90 Million Consumers in United States and Canada LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, announced today that it has released a new unified audio-video Smart TV app experience on Samsung TV, Apple TV and Roku, with Amazon Fire soon to follow. Reaching an estimated 90 million monthly active users though such distribution platforms, and nearly…

New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey. Leadspace’s unrivaled ability to unify and match B2B data across internal and external sources will fuel more personalized and consistent experiences across every touchpoint Leadspace today announced new real-time data connections planned for Microsoft Dynamics 365 Customer Insights. Organizations will be able to seamlessly enrich profiles in Microsoft Dynamics 365 Customer Insights with…

The Brand Announces a First-of-its-Kind Movement Serving Audiences with a Hub to Connect, Engage and Encourage a Virtual Health-Forward, Community-Driven Experience; Live Event Shifted to October 2021 Today, Athleticon Co-Founders Dany Garcia and Dwayne Johnson announced the brand's strategic evolution and revolutionary launch of a free interactive, multi-platform digital community, which will feature accessible and exclusive content to ignite passion and spark curiosity through the power of the brand's athletics,…

Progress Delivers Innovative Personalization and Cognitive Capabilities as Well as Increased Productivity and Operational Efficiency Progress, the leading provider of application development and digital experience technologies, announced the release of Progress Sitefinity 13 Digital Experience Platform. With this release, Progress introduces powerful capabilities for creating personalized digital experiences based on cognitive and data-driven insights. It also enables marketing and IT teams to be more productive,…

72.8% of retail consumers abandon their carts. eCommerceCompanies.com shares key tactics to help eCommerce businesses recapture customers Cart abandonments in the retail industry are as high as 72.8%. Many consumers never complete their purchases, which affects brands' conversions and sales. eCommerceCompanies.com, a B2B marketplace connecting brands with eCommerce experts around the world, outlines tactics to help brands lower the number of missed sales opportunities. Marketing Technology News: i-Sight Launches v5.5,…

Solution gives marketers a path to sustainable loyalty Merkle, a leading technology-enabled, data-driven performance marketing agency, today announced the launch of its Human Loyalty Maturity Assessment. The Assessment is part of Merkle’s Human Loyalty solution, which includes digital promotions, gamification, engagement hubs, and loyalty programs, all of which are designed to create enduring brand-consumer relationships and serves as a source of identity needed to fuel personalized brand experiences. The Assessment…

Chorus also recognized as a Top 50 Fastest Growing product and Top 50 Best Software Product for Sales by G2, the largest software marketplace and review platform Chorus.ai, the No.1 Conversation Intelligence Platform for high growth sales teams, announced inclusion in three of G2’s Best Software Awards lists, including Top 100 for Best Global Software Companies, Top 50 for Fastest Growing Products and Top 50 for Best Software Products for Sales. This is Chorus.ai’s second year being recognized on one of G2’s Best Software…