Personalized

The Brand Announces a First-of-its-Kind Movement Serving Audiences with a Hub to Connect, Engage and Encourage a Virtual Health-Forward, Community-Driven Experience; Live Event Shifted to October 2021 Today, Athleticon Co-Founders Dany Garcia and Dwayne Johnson announced the brand's strategic evolution and revolutionary launch of a free interactive, multi-platform digital community, which will feature accessible and exclusive content to ignite passion and spark curiosity through the power of the brand's athletics,…

Progress Delivers Innovative Personalization and Cognitive Capabilities as Well as Increased Productivity and Operational Efficiency Progress, the leading provider of application development and digital experience technologies, announced the release of Progress Sitefinity 13 Digital Experience Platform. With this release, Progress introduces powerful capabilities for creating personalized digital experiences based on cognitive and data-driven insights. It also enables marketing and IT teams to be more productive,…

72.8% of retail consumers abandon their carts. eCommerceCompanies.com shares key tactics to help eCommerce businesses recapture customers Cart abandonments in the retail industry are as high as 72.8%. Many consumers never complete their purchases, which affects brands' conversions and sales. eCommerceCompanies.com, a B2B marketplace connecting brands with eCommerce experts around the world, outlines tactics to help brands lower the number of missed sales opportunities. Marketing Technology News: i-Sight Launches v5.5,…

Solution gives marketers a path to sustainable loyalty Merkle, a leading technology-enabled, data-driven performance marketing agency, today announced the launch of its Human Loyalty Maturity Assessment. The Assessment is part of Merkle’s Human Loyalty solution, which includes digital promotions, gamification, engagement hubs, and loyalty programs, all of which are designed to create enduring brand-consumer relationships and serves as a source of identity needed to fuel personalized brand experiences. The Assessment…

Chorus also recognized as a Top 50 Fastest Growing product and Top 50 Best Software Product for Sales by G2, the largest software marketplace and review platform Chorus.ai, the No.1 Conversation Intelligence Platform for high growth sales teams, announced inclusion in three of G2’s Best Software Awards lists, including Top 100 for Best Global Software Companies, Top 50 for Fastest Growing Products and Top 50 for Best Software Products for Sales. This is Chorus.ai’s second year being recognized on one of G2’s Best Software…

Messaging apps; speech-based assistants such as Apple’s Siri and Amazon’s Alexa; and chatbots are entering the marketplace in large scale, all with a goal of enhancing everyday life. Businesses are taking notice; leveraging the technology to analyze peoples’ behavior in order to create a more personalized and efficient customer experience. “Their experience in solving complex business challenges and delivering value through the innovative use of technology makes them the perfect partner to bring CSG Conversational AI to…

Leading multi-award-winning data technology specialist Fusionex has been awarded an initiative to drive customer engagement for an internationally-renowned energy conglomerate through the utilization of Artificial Intelligence (AI) and Customer Analytics, in a multi-year extended deal. A key oil refining and marketing company with a strong 30-year record, the client has over 20,000 employees and more than 1,000 service stations across the region and offers gasoline, diesel and kerosene to power industries and fuel…

aptihealth, the nation's leading innovator in tech-enabled behavioral health engagement, today announced the expansion of its executive team with the appointment of Kori-Ann Taylor as Chief Marketing Officer. "We're thrilled to have Kori-Ann join the aptihealth team," said Dan Pickett, aptihealth Co-Founder, President and CEO. "She has extensive experience in marketing strategy, leading U.S. and global campaign development and launches for healthcare brands. With a track record of successfully growing brands and driving…

Video-based Consultations Free-up Time, Increase Safety and Reduce Demand on Scarce Personal Protective Equipment Supplies 8x8, Inc., a leading integrated cloud communications platform, today announced the release of a new guide that health care providers around the world can use to safely and securely connect and consult remotely with patients using the 8x8 cloud communications, video collaboration and contact center solution. The guide, Telemedicine and mobile capabilities for care providers, provides details and…

With 2020 Poised to Be a Breakout Year for Streaming, Report Analyzes How New and Existing Can Be Successful in Evolving Market Conditions Apptopia, a market leader in mobile app intelligence, and Braze, a comprehensive customer engagement platform, today announced key findings from a joint report titled "2020: The Year of Streaming," analyzing the state of the streaming industry, as streaming is poised for a breakout year in 2020. Disney+ demonstrated that new streaming services can enter a crowded market and be…

Radical Improvement Over Retargeting Solutions V12, a leading provider of purchase intent insight and marketing services, today announced the launch of V12 Signals WebID, a solution that identifies and reaches up to 50% of website visitors through omnichannel campaigns. The solution is part of the V12 Signals suite of products, a set of proprietary technologies which connect brands to in-market shoppers. Leveraging ID graph technology and V12's broad catalog of consumer data assets, marketers can now market to a…

Perficient, Inc.  the leading digital consultancy transforming the world’s largest enterprises and biggest brands, today announced the acquisition of Catalyst Networks, Inc., a Georgia corporation doing business as Brainjocks (“Brainjocks US”), a $13 million annual revenue digital consultancy with a strong Sitecore platform focus. Additionally, Perficient has signed a purchase agreement to acquire an affiliate of Brainjocks, Brainjocks Europe d.o.o. Novi Sad, a limited liability company incorporated under the laws of Serbia…

Compared with Millennials, Gen X, and Baby Boomers, Gen Z prefers content that includes audio, video, polls, quizzes, and a means to comment and receive recommended stories Connatix, the next-generation video technology company for publishers, announced the findings of a study it conducted about the media consumption habits and preferences of Gen Z, that indicates members of this generation (aged up to 22 years) gravitate toward a "multifaceted content experience," rooted in user recommendations from a diverse set of…

Tavant Customers Can Now Benefit From the Lending Industry-Focused Customer Engagement and Point of Sale Solution Tavant announced it has launched FinLeads on Salesforce AppExchange, empowering customers to create one universal workspace for loan officers to intuitively collaborate and engage borrowers through an integrative mortgage application journey. Leveraging FinLeads, lenders gain an integrated view of their pipelines across various locations nationwide. It harnesses data from multiple systems and delivers that…

IAB has unveiled the most disruptive, influential DTC brands. More than 3,500 brands were analyzed before IAB narrowed the list to the most important 250 direct-to-consumer products. This year, for the first time ever, 100 service companies were added. "These brands epitomize the growing disruptor brand economy, representing the leading edge of business development across the U.S. and globally," says IAB CEO Randall Rothenberg. "We watch these brands because their business model, personalized relationships with consumers…

The Future of Digital Fraud Prevention Is Establishing Real-Time Identity Trust to Deliver Personalized User Experiences While Reducing False Positives and Manual Reviews Kount, the leading AI-driven fraud prevention solution, today unveiled its Identity Trust Global Network, flipping the script on fraud management from just blocking bad transactions to empowering organizations to unlock previously untapped revenue streams through delivering personalized user experiences. Identity Trust is the ability to establish a…

Jesta I.S. Inc., a global leader in integrated ERP solutions for wholesalers and omnichannel retailers, is excited to announce the launch of its latest Vision CRM powered by Snowflake and Tableau. The newest Vision CRM builds on Jesta’s industry-leading Analytics foundation and leverages AI-driven algorithms to provide businesses with holistic insights on its customers across all channels. “Data is the currency of the future,” said Arvind Gupta, President of Jesta I.S. “Vision CRM marries the immense power of the cloud…

But Many Not Prepared to Deliver Forward-Thinking Mobile Innovations Shows New Survey A whopping 91 percent of hotel executives surveyed said mobile technologies are critical to improving guest experience and cultivating loyalty. But only 69 percent were confident in their organization's ability to adopt and deliver those mobile experiences. "It's clear that hotels need to provide mobile innovations to meet the requirements of today's savvy consumers, yet some haven't started their mobile journey. Customers want to be…

Two of the nine awards in the Graphics, Editing, VXF, Switchers category, at the World's largest media technology expo NAB 2019, were won by IntelliMedia products! California-based leading immersive media technology provider IntelliMedia, bagged not one but two of the coveted Product of the Year awards at the world's largest media tech expo NAB 2019, which concluded recently in Las Vegas. MiXie and HoloPort, two of the three path-breaking products that the company launched this year, generated buzz in streaming community…

More Than 10,000 Smartlabel Pages Launched to Date; Next Phase Focused on Custom Attribute Data Grocers Can Use for E-Commerce, Mobile and In-Store Initiatives Label Insight, the market leader for product transparency, announced that it has signed an expanded deal with Topco Associates LLC to provide their 49 member-owners with customized attributes they can use to power e-commerce, improved searches and in-store initiatives. Thirty Topco member-owners have joined Topco's Product Transparency Initiative in the first year…