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Mailchimp Announces Customer Journeys Automation Tool

Mailchimp announced that they’ve launched Customer Journeys to put powerful automation tools in the hands of businesses and make automations more approachable. Customer Journeys allow businesses to visualize their automations with prebuilt templates and quick-to-configure workflows, making them intuitive and easy-to-use and helping create meaningful, personalized interactions across every step of the customer journey – no coding required. Marketing Technology News: PROLIFIQ Announces RELATIONSHIP MAP Integration with Quip…

MarTech Interview with Eyal Feder-Levy, CEO and Co-Founder at Zencity

"City leadership is often left with skewed or incomplete feedback. For leaders to effectively improve their city they must be able to tap into the needs of their greater community." Hi Eyal, please tell us about your role and the team/technology at Zencity. Along with my CTO, Ido Ivri, I Co-Founded Zencity to help local governments make data-driven decisions based on their communities’ priorities when creating policies and communicating them to their residents. The Zencity platform gathers and analyzes millions of…

Playable Launches Stock Video Library for Small Business Email Marketing in Mailchimp’s All-in-One Platform

Millions of videos now available to add to Mailchimp email campaigns Playable, the leader in video email marketing, announced the launch of a Stock Video Library, packed with millions of high-quality videos that can now be added to the billions of emails delivered each day by Mailchimp, the all-in-one marketing platform for small businesses. Marketing Technology News: Zix Corporation Adds Marcy Campbell to Board of Directors Marketers can quickly find and buy the perfect video on Playable, then customize the video…

Daily MarTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zendesk, Inc., Google Cloud, VoiceFoundry, Averna, Tata Consultancy Services, Qwantify and Vervotech. Zendesk Launches the Sell Marketplace with Apps for Mailchimp, Dropbox, Pandadoc, and More Zendesk, Inc. announced the Zendesk Marketplace for Sell apps, which provides companies’ sales teams with a central place to access critical customer information from additional tools in the…

5 Marketing Tips for Solopreneurs

It’s a fantastic feeling to have a business idea, and boldly go solo and execute it. Once the business is established, the onus is on letting the maximum number of people to take notice. Strategy-driven Marketing is not an easy task, especially for solopreneurs. With digital taking over the world, Marketing is now broadly classified into online and offline. Solopreneur-run businesses are usually home-based, making online marketing much more essential than offline. Here are a few Marketing ideas that can act as a…

Pearl Thinks, LLC Announces Strategic Platform Partnership with Mailchimp

Pearl Thinks, LLC, a leading data technology company and the developers of Pearl, the Customer Data Platform for e-commerce and retail businesses, announced their latest integration with top email marketing platform, Mailchimp. With this new integration, Pearl and Mailchimp subscribers now have real-time synchronization of their email engagement data across platforms and the ability to apply Mailchimp tags within Pearl. The seamless flow of data across platforms enables users to optimize Pearl’s insights to build smarter…

Top 10 Appointment Scheduling Software For Every Business

A business should be run like a tight ship. There are going to be tons of meetings every day, conferences to attend, symposiums to learn from, networking events to grow in. The possibilities are endless. But it is you who has to decide whether or not something is worth investing your time and money in, depending on the kind of ROI you will get from it. That is how you run a profitable business. Strike the perfect balance between giving and acquiring of knowledge. An appointment scheduling software helps you convey the…

Litmus Launches Integrated Solution for Email Marketing

Solution strengthens marketing team collaboration with new dashboards, streamlined email workflow, and simplified approvals Litmus, a leader in email marketing and analytics, released a newly integrated Litmus solution at its Litmus Live conference in Boston. The updated Litmus solution streamlines the entire email marketing workflow—making it easier for marketers to collaborate, save time, and simplify approvals. Enhanced engagement analytics and reporting also provide valuable customer insights, enabling marketers to…

Jobber Launches New Automated Sales & Marketing Features to Help Home Services Companies Grow Their Businesses

Jobber, the leading provider of home service management software, announced the launch of several new features, including online booking, automated customer quote follow-ups, and integrations with marketing automation platform Mailchimp and online task automation tool Zapier. With the addition of these new capabilities, home service businesses—such as landscapers, electricians, plumbers, HVAC technicians, painters, cleaners and more—can grow their businesses, cut back on busy work, and stand out from their competitors.…

MarTech Interview with Ken Brook, Founder and CEO at MetaX

"The Digital Advertising ecosystem is one of the most suitable environments for leveraging Blockchain transparency." Tell us about your role and journey into Technology. What inspired you to start at MetaX? I am the CEO and Founder of MetaX. I have been working in Advertising Technology since 2012. Prior to starting MetaX in 2016, I founded several Advertising Technology companies and through experience, learned the Digital Advertising industry was fundamentally flawed. I began exploring new ways of addressing the known…

Yes, Mailchimp is Expanding into a Full-Fledged Marketing Technology Platform

Leading email marketing platform for business, Mailchimp, is officially growing its product suite into all-in-one Marketing Technology provider. According to a blog by co-founder Ben Chestnut, Mailchimp has built an all-in-one Marketing Platform for small businesses and start-ups. From offering a user-friendly Mailchimp Email Marketing tool to rolling out CRM, Analytics and Personalization platform, the Company is eyeing a wider customer base in the MarTech industry. With leaders in the industry already miles ahead in the…

Marketing Technology Primer: What is Email Marketing Automation?

This Marketing Technology Primer on Email Marketing Automation Delves into the Definition, Application, and Scope of Adoption in the Modern CMO’s Martech Stack Email Marketing is the backbone of any Marketing Technology stack. Despite its unchallenged role in Marketing Automation, most marketers fail to truly deliver on their campaign targets. This primer series on Email Marketing Automation discusses the various dimensions of Email Marketing and its role in maximizing ROI from Marketing Technology. Getting Started with…

Yotpo Enriches Mailchimp Email Experiences with Reviews and Rewards

The Combination of Yotpo's User-Generated Content with Loyalty Program and Review Data Makes Email Campaigns Doubly Powerful and Personalized In a 2019 nationwide survey of American consumers, email was voted a top marketing channel in generating purchase consideration, behind only a brand’s own customers, via reviews and word of mouth. Capitalizing on these factors, Yotpo, provider of innovative commerce marketing solutions for direct-to-consumer brands, is announcing a suite of integrations to improve targeting and…

Dux-Soup Launches Turbo Edition for Smarter, Streamlined Online Lead Generation

LinkedIn Automation Tool Integrates with CRM Systems to Eliminate Manual Tasks and Improve Efficiency Dux-Soup, developer of the popular Chrome-based LinkedIn extension, has announced the launch of a Turbo Edition. The new version provides integration with common third-party CRM and lead management platforms such as HubSpot, Marketo, Eloqua, Salesforce, Pipedrive, Zoho, Salesflare and Mailchimp, as well as recruitment ATS systems. It enables customers to deploy integrated online lead generation campaigns using LinkedIn,…

Formstack Acquires QuickTapSurvey, Further Develops Offline and Mobile Capabilities

Leader in Data Capture and Workflows Grows International Footprint and Customer Base Formstack, a software-as-a-service (SaaS) company with a mission to transform the way people collect data and put it to work, announces the acquisition of Toronto-based QuickTapSurvey, a leading provider of mobile and offline surveys. With the acquisition, Formstack is doubling down on its investment in the mobile forms category and plans to combine the best features of the QuickTapSurvey and Formstack products into one, full-service…

Data443 Advances Data Privacy & GDPR Response with Newest ClassiDocs Release

Version 1.43 Delivers Patent-Pending Data Identification Technology with Expanded GDPR Compliance Functionality and Native Integration for Leading Cloud Services LandStar, Inc., the parent company of Data443 Risk Mitigation, Inc., a leading data security and privacy company, announced today that Data443 has released version 1.43 of its award-winning data classification and governance technology ClassiDocs. Version 1.43 advances capabilities for data privacy and General Data Protection Regulation (GDPR) compliance by…

MarTech Breakthrough Announces Inaugural MarTech Breakthrough Award Winners

Program Recognizes Top Marketing, Ad and Sales Technology Companies and Solutions MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry, announced the winners of the inaugural MarTech Breakthrough Awards program. The winning MarTech Breakthrough selections showcase marketing technologies and companies that have both succeeded in pushing ingenuity and exemplifying the best in MarTech solutions across the globe.…

Interview with Inna Ushakova, Co-Founder & CEO, Scalarr

"Location has ceased to play any role for SaaS tools and their clients. If you become the best at what you do, you will succeed in any market."Tell us about your role at Scalarr and how you got here? What made you start a company to fight fraud in mobile marketing?    I am proud to be a founder and CEO of such a great company. Scalarr was started two years ago, in 2016, with the idea to develop the efficient and highly accurate tool to detect the mobile app-install ad fraud. At that very moment, I was running the…

Personalizing Email Marketing Is The Key to Success In 2018

Why Email Marketing matters Email marketing is the act of sending emails to multiple recipients for commercial purposes. It is an integral component of a B2B marketer’s agenda for leveraging sales and attracting consumer engagement. Email marketing is the most cost-effective marketing tool. It is convenient to manage and establishes direct contact with customers. According to the Direct Marketing Association, email marketing on an average sees a 4300 percent ROI for businesses in the US. The advantages of emails in…

Interview with Ken Leren, Founder, Tech Essence

"The shift in the market towards getting consent for marketing will result in a more B2C-like approach to B2B brand advertising ." Tell us about your role and how you got here? What galvanized you to start Tech Essence? I’m the founder of Tech Essence and brain behind Marketing Town, a SaaS-based marketing technology that provides marketers with a trustworthy and transparent solution to make faster, data-driven marketing optimization decisions based on a clear view of their data. The idea came to me as a result of…