Mapp opens up further data sources with single Shopify Plus extensions to improve connectivity and streamlining of data and takes personalised online marketing to the next level 

Mapp, a leading provider of insight-led customer experiences, announced that an enhanced version of the Shopify Plus is now fully integrated into Mapp Cloud.

By using the improved Shopify Plus plugin, marketers can access the eCommerce platform’s software applications and functions via Mapp Engage, resulting in a new data source with information on previous transaction data. Mapp Cloud’s real-time enhanced integration with Shopify Plus provides a  360-degree view of customers.

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The improved integration opens up further opportunities for marketers. The Shopify Plus plugin connects all e-commerce data with Mapp Cloud, giving marketers invaluable customer insights for their business with pinpoint accuracy. This results in a more targeted customer approach and reduces wastage, as user and transaction data are matched.

To enable marketers to take better control of marketing campaigns, the marketing dashboard features overviews of both new and existing contacts, while the extension displays all contact information. This is on both Shopify Plus and Mapp Engage, allowing users to benefit from even more precise planning data. Furthermore, notification agents facilitate the handling of newsletter groups.

Ricardas Montvila, Vice President of Global Strategy at Mapp said: ” Mapp Cloud now offers a complete marketing ecosystem. By strengthening these two platforms, we are optimising the customer experience for both customers and merchants and giving our users access to a new, easily readable data source. The extension also combines the functions of a customer data platform, an AI-based engine and a marketing automation tool. This combination of functions simplifies the analysis of collected customer data.”

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In addition, the following features enable better control of marketing campaigns:

• Dashboarding & KPIs
• Customer analysis & insights
• Cross-channel provision of customer data
• Advanced drag & drop segmentation
• Real-time tracking of web behaviour
• Predict conversion and churn
• Best time and channel for communication
• AI-based revenue monitoring & smart alerts
• Segment analytics
• Cross-channel attribution

Montvila continues: “With this advanced extension, Mapp takes the next step towards a complete marketing ecosystem. In future, users will have another high-quality data source for even more precise and targeted group-optimised marketing campaigns.”

Mapp operates globally with offices in seven countries and helps more than 700 brands including  Farrow & Ball, PepsiCo, Ella’s Kitchen, Vivienne Westwood, The Entertainer, JYSK, Diageo, and Lloyds Pharmacy.