Research helps marketers and ecommerce professionals improve micro-conversion, bounce rates and more as they strive for faster performance and better UX

How does your commerce Progressive Web App (PWA) compare to others in your industry? While there are excellent quality tests like the Lighthouse tool, until now there’s been a dearth of metrics for marketers and ecommerce professionals to compare their metrics to industry averages and identify opportunities to improve their customer experience. That’s the focus of the 2019 Q2 Mobile Commerce Insights Report from Mobify, the market leader for commerce PWAs built via Front-end as a Service.

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From micro-conversions and bounce rates to performance, the report helps companies spot and solve the major pain points that can take their PWA from adequate to superior.

“PWAs are growing in popularity as businesses discover how to bring the fast, engaging experience of a native app to a broader audience on the web, as well as the potential for a complete front-end PWA across mobile, tablet, and desktop,” said Mobify CEO Igor Faletski. “And with headless commerce on the rise, companies want to get the most out of their PWAs as an important component of their strategic front-end investment.”

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The new report analyzes data from Mobify’s PWA retailers from April to June 2019 to provide benchmarks and actionable insights in key areas including:

• PWA micro-conversion or continuation rates (i.e. the rates at which shoppers move down the funnel of a site)
• Bounce rates, defined as the percentage of shoppers who leave a site after only viewing a single page
• Pre-bounce rates, defined by Mobify as the percentage of shoppers who leave a site before the first page even loads
• Performance benchmarks such as first and subsequent page loads

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