A new unified ecommerce and payments partnership that will allow fast-growing brands to bolster their operations and enhance client relationships has been sealed amidst COVID-19.

Digital marketing and ecommerce specialist, Diginius has aligned with Adyen, a renowned payments platform that works with the likes of Facebook, Uber and Spotify.

Both businesses are already working with VTEX, a digital collaborative commerce provider that helps power online operations for huge brands like Coca Cola, Levi’s and Samsung.

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The partnership comes as new research reveals that some ecommerce platforms are being pushed to their limits during the outbreak, as consumers swap the high street for online shopping. As a result, many businesses may be on the brink of upgrading their ecommerce platform, as Diginius CEO Nate Burke explains:

“The pandemic has brought about huge changes in the way businesses handle their payments and operations both day-to-day and from a long-term planning point of view.

In particular, ecommerce has accelerated by about five years in the space of five months, so what we’ve done with Adyen is strategise a way for fast-growing businesses to ensure they get a best-in-class payment solution with all the management tools and reporting they need to ensure their sustainability through both ourselves and VTEX.

Just as retail businesses can no longer rely on traditional footfall in the current climate, we too know that no longer can business owners put up with out of date ecommerce systems, tools and reporting.

With this new partnership, we hope to take some of the pressure off business owners by automating their daily workflow and delivering insights that bring about real transformational change amidst the pandemic.”

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Research from Diginius’ partner ChannelAdvisor last month, examining consumer shopping trends during COVID-19, revealed that 55% of UK consumers were shopping more frequently online, with 75% of us planning to do more than a quarter of our Christmas shop online this year.

As UK businesses look to accommodate growing ecommerce traffic both now for the future, there is an increased need for firms to look at business models that will both enhance customer relations and transform product data.

The new partnership builds on an exciting few months for Diginius, whereby the business added ChannelAdvisor to its growing list of ecommerce solutions, with data integrations already available on the likes of Facebook, Amazon and eBay.

With this latest unified agreement, it is hoped that businesses battling the effects of COVID-19 can facilitate their growth into 2021.

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