Northern Commerce Acquires Digital Echidna

MTS Staff Writer

August 4, 2020

Two of North America’s leading digital agencies, Northern Commerce and Digital Echidna, have announced their intent to merge. Through the exploratory phase of their recent strategic partnership, the agencies mutually identified the advantages afforded by a merger after a review of their core values, processes, and service offerings. The intent to become one united agency links the partner organizations’ shared mission to create remarkable digital experiences that accelerate client growth.

Michael Delorenzi, President of Northern Commerce (L) and Andrew McClenaghan, President of Digital Echidna (R) at Northern's head office located in London, Ontario's SoHo tech corridor. — Michael Delorenzi, President of Northern Commerce (L) and Andrew McClenaghan, President of Digital Echidna (R) at Northern’s head office located in London, Ontario’s SoHo tech corridor.

Northern Commerce is an innovative digital agency specializing in eCommerce and omni-channel retail strategies. Digital Echidna is one of Canada’s leading digital experience design and enterprise content management agencies.

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The two firms offer distinct capabilities and services which have delivered scalable growth and award-winning digital performance for some of North America’s most recognized organizations in retail, healthcare, and education such as Rexall, Andrew Peller, Napoleon Grills, United Nations, WSIB, and George Brown College. Together, they will leverage their strategic partnerships with Adobe, Salesforce, Acquia, Facebook, Google, and Shopify to further develop world-class digital experiences.

“As brands continue to invest in digital transformation, it is becoming increasingly important for agencies to provide a holistic approach and seamless experience,” says Michael Delorenzi, President of Northern Commerce. “By combining our unique strengths, we are distinctly positioned to expand the reach of our eCommerce expertise and enhance our complementary technical capabilities to drive significant growth for our clients.”

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“This merger creates a digital solutions powerhouse with a focus on bringing the best of breed omni-channel experiences for users across all sectors. I look forward to the opportunity to showcase our talented staff to new markets across North America,” says Andrew McClenaghan, President of Digital Echidna.

The two agencies will continue to operate independently under separate names until the merger officially unites the teams under the Northern brand by the end of the year. With the merger, Northern will become one of Canada’s largest agencies, employing over 150 experts in web development, digital marketing, and user experience design. Both teams will be housed together at Northern’s modern 35,000+ square foot head office located in London, Ontario’s SoHo tech corridor.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.