Partnership to drive development of innovative commerce solutions for optimized buying and selling experiences across all channels

PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced an expanded strategic collaboration with Adobe to include Magento Commerce, one of the world’s leading eCommerce platforms. The partnership will create the means for the companies to develop and deliver innovative commerce solutions, the first being the PROS Connector for Real Time Pricing, that B2B organizations can leverage across all go-to-market channels. These solutions will drive best-in-class omnichannel customer buying experiences while helping realize full revenue and profit potential.

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“We are thrilled to be extending our partnership with Adobe to now enable the quickest possible on-ramp for businesses who must deliver an exceptional eCommerce buying experience to their customers,” said PROS Vice President Global Alliances and Partners, John Connolly Jr. “Together, we’re making the move to eCommerce simpler and seamless for businesses across all industries.”

Digital commerce is accelerating at a rapid pace and B2B customers have come to expect their vendors to deliver every aspect of their buying experience digitally. B2B sellers are quickly realizing digital commerce solutions are critical in meeting customers at the point of transaction. With PROS AI-powered selling solutions, organizations can easily scale to meet the high-performance and high-availability demands of eCommerce, while delivering personalized product recommendations and real-time pricing for even the most complex business environments.

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“Today’s buyers expect more streamlined, relevant, and personalized buying experiences, and increasingly their demand is shifting towards self-service,” said PROS Vice President Commerce Strategy, John Bruno. “We believe that together, Adobe and PROS will power the most personal and optimized buying and selling experiences in the digital world.”

“PROS is an ideal partner for Adobe,” said Adobe Senior Director of Commerce Strategy, Peter Sheldon. “With decades of experience, PROS is a market leader in pricing, configuration, and quoting capabilities, all areas that complement Magento Commerce. Enabling Magento customers with access to PROS solutions will help them stay ahead of their competition when it comes to delivering the best possible commerce experiences.”

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