Bridgeline Digital, Inc., a provider of cloud-based digital experience software, announced a top manufacturer and retailer of decorative lighting in India has selected Celebros Search by Bridgeline as their site search solution for their online store.

The company is a tech-enabled market disruptor in decorative lighting and is India’s largest modern decorative lighting brand. The company was founded by Silicon Valley tech entrepreneurs with the goal of changing the highly disorganized decorative lighting market in India. They have seven luxury stores in Mumbai, Bangalore, and Hyderabad as well as their eCommerce store.

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The company selected Bridgeline’s Celebros search to drive higher conversion rates on their online store and improve their customer’s overall experience. Celebros does this by improving search by delivering more relevant and accurate results and allowing their marketing team to easily merchandise, including their search results and category pages.

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Bridgeline’s Search has intelligent, machine learning that understands user behavior and trends to provide the customer with accurate and relevant results and recommendations. Advanced Auto Complete offers predictive queries and recommendations that are based on real-time analytics in order to provide customers with highly accurate and relevant recommendations.

“We’re very excited to expand our footprint into India,” says Ari Kahn, CEO of Bridgeline Digital. “Our search software works with every major eCommerce platform and our intelligent, machine learning technology can help any company improve conversions, boost average order values and increase revenue,” Kahn added.

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