Sendlane Named BigCommerce Preferred Technology Partner

Sendlane is a customer experience-focused email and SMS marketing automation solution empowering BigCommerce merchants to turn their first-time shoppers into lifetime customers

Sendlane announced it has been named a BigCommerce Preferred Technology Partner, providing approximately 60,000 BigCommerce merchants access to Sendlane’s unified email & SMS platform. Beginning today, BigCommerce customers can integrate with Sendlane’s platform through the BigCommerce App Marketplace.

“Sendlane is known for its behavior-based, data-driven marketing automation capabilities,” said Andrew Christison, Vice President of Strategic Partnerships at Sendlane. “Our all-in-one platform centralizes data across commerce sites and locations, and it’s easy to install, so merchants can get up-and-running quickly. We’re thrilled to be Preferred Partners of BigCommerce to help merchants who want to streamline and uplevel their customer marketing and shopping experiences.”

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Sendlane offers BigCommerce merchants robust Email & SMS tools such as:

Multi-Store Connection – Connect unlimited BigCommerce stores to Sendlane for a full 360-degree view of all your data and messaging. One central hub for it all.

Deep-data Segmentation – Tap into hundreds of data points from your store, website and social channels to design your perfect audience.

Deep-Data Automation Triggers – Create smarter unified email & SMS automations to leverage the BigCommerce store data you already have.

Dynamic Email & SMS Abandoned Carts – Quickly execute Abandoned Cart automations to recover lost sales using multi-device instant cart recovery.

Product Picker – Launching new products or having a sale on certain items? Easily add product images directly from your BigCommerce storefront into emails to include in campaigns or automations.

SMS Consent – Engage customers who already love your products by gathering their consent to receive SMS messages during account creation for your BigCommerce store.

Lightning-fast customer support – Receive a live response from our friendly Support staff in 30-seconds on average (24/7/365), get a dedicated support manager, and get white-glove treatment even during your 14-day Sendlane free trial.

“Our partnership with Sendlane further illustrates our commitment to providing merchants access to the highest-caliber technologies and service providers available in the industry,” said Russell Klein, Chief Commercial Officer for BigCommerce. “Sendlane shares our desire to help merchants sell more and grow faster to maximize success, and we look forward to working together to mutually support customers.”

BigCommerce Preferred Technology Partners are selected for offering best-in-class technologies, value and superior customer service.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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