The demand for accessible and easy-to-use e-commerce reporting has grown fast as retailers shift their businesses online in the wake of the COVID-19 pandemic

Now launching Shopify connector is one of the most requested connectors by Supermetrics customers

For e-commerce marketers, it is all about the funnel. Now they can combine data from Shopify, Google Analytics, and all of their online marketing channels, and build customized and automated full-funnel reports in tools like Google Data Studio, Google Sheets and Microsoft Excel.

Supermetrics, the leading marketing data integration tool, is launching its much-requested Shopify data connector. The new connector makes it easy to pull data from Shopify to Google Data Studio, Google Sheets, Microsoft Excel, and various BI-tools. E-commerce marketers can now combine Shopify data with cross-channel marketing data and better track full-funnel performance and channel attribution. For businesses who run multiple Shopify stores, the ability to analyse data across all stores is a welcomed feature.

Shopify, who is also Supermetrics’ long-time customer, has seen its business boom in the wake of the pandemic. At the same time, Google Data Studio is eating the marketing reporting world. By connecting these two platforms, Supermetrics provides its half-a-million customers and the one million Shopify customers a flexible, simple, and modern e-commerce analytics and reporting solution. The new Shopify data connector, launching today, marks the start of expansion to e-commerce for Supermetrics.

Marketing Technology News: Mitel Appoints Scott Peterson as Chief Revenue Officer

“The biggest hurdle this solution helped us overcome is the measuring of more accurate channel attribution. The ability to create custom fields using any metric allows us to make better decisions faster. Supermetrics Shopify connector has helped us make reporting improvements we would not otherwise be able to do,” says Zach Stuck of Homestead Studio, a digital growth agency specialized in e-commerce.

Shopify itself is a Supermetrics customer too. Aaron Orendorff, VP of Marketing at CTC, and previous Editor-in-Chief at Shopify Plus knows the value the Shopify connector provides well: “Supermetrics is one of our very few mission-critical tools across Common Thread Collective.Seriously, whether it’s Facebook, Google Analytics, Google Ads, or Shopify — whether it’s for optimizing and reporting on client accounts or for tracking and improving our marketing efforts — Supermetrics is nothing short of a lifeline,” he says.

Of the new integration, Supermetrics CEO, Mikael Thuneberg says, “We’re thrilled to add Shopify to the Supermetrics connector family. It is our first step into the e-commerce space and we’re excited to see how our customers use Supermetrics to grow their online businesses. For brick and mortar outlets, now is a good time to add an online store and Shopify provides a great platform to do that. Combined with Supermetrics, there is a great opportunity to grow as shoppers turn to e-commerce and online shopping.”

Marketing Technology News: Outreach Named 6th on LinkedIn’s 2020 Top Startups List

Supermetrics Shopify connector is now available for everyone in Supermetrics Pro plans. The connector helps marketers & analysts to:

• Run multi-store reports: retailers and agencies managing many Shopify stores for different brands, markets, or customers, can now easily track performance across all stores.

• Build full-funnel reports: it is now possible to bring together data from Shopify, Google Analytics, and various marketing and advertising platforms, and create automated full-funnel reports in Google Data Studio, Google Sheets, Microsoft Excel, and various BI-tools

• Use custom fields in reporting: marketers and analysts are free to create reports with their own custom fields and to track performance beyond the capabilities of the native user interfaces.

• Integrate Shopify data: businesses can now effortlessly move Shopify data into BI tools, data warehouses, and cloud storages.

Marketing Technology News: Mapp Launches Free Expert Community