Brands’ e-commerce sales grow at staggering rates with online salespeople driving activity through TVPage platform

TVPage, the company powering online salespeople for e-commerce brands, reported a 500% increase in revenue generated for its clients since enabling ecommerce storefronts for salespeople in 2018. According to recent data from IBM’s U.S. Retail Index, the COVID-19 pandemic has accelerated the shift to e-commerce by five years, forcing retailers away from physical stores sooner than anticipated. In fact, the revenue per video view influenced by TVPage across all its customers has more than doubled this year alone since the pandemic.

Marketing Technology News: Zix Acquires Leading Cloud-Based Backup And Recovery Provider CloudAlly

To date, TVPage has on-boarded over 50 retailers onto its social commerce platform. Major retailers, including Macy’s, HSN, Ashley Furniture and Kay Jewelers, have established influencer programs powered by the TVPage shoppable video engine to increase performance based marketing channels and drive new revenue. This year, TVPage also established key partnerships with SAP and Shopify to expand the reach of its platform to retailers of all sizes on a global scale.

In addition to enabling sales associates and influencers to post shoppable videos and photos to their storefronts on brands’ online stores, TVPage has enhanced platform features to offer retailers even more engaging and interactive experiences for customers online via salespeople, including live shopping, chat, and other powerful tools. The TVPage online influencer network is rapidly growing with over 20,000 creators who can now work directly for brands and fuel their personalized online storefronts.

Marketing Technology News: Nielsen Doubles Down On Advanced TV Measurement, Helps Advertisers Unlock & Monetize Addressable

Revolutionizing the world of social commerce, TVPage enables retailers to tap into an online sales team, allowing for personalized guidance and customer engagement at a scale never seen before. In doing so across social channels and search engines, online salespeople can interact with customers and create engaging content for their growing social audiences.

“It has never been more apparent that retailers must ensure salespeople are armed with the right resources to be successful during the accelerated shift to digital commerce. Salespeople are the most underutilized resource when it comes to online engagement,” said Allon Caidar, CEO & Co-Founder, TVPage. “The numbers don’t lie – we see a 5X increase in online conversion rates from salesperson-powered engagement across all customers, proving the importance in activating an online sales team to support your customers online.”

With an average cost to run the platform of less than $0.15 per video view (including both SaaS fees to TVPage and commission to your online sales team), and an average revenue per video view that is greater than $7 across TVPage customers, the ROI is abundantly clear.

Marketing Technology News: xTuple Launches ERP-E-Commerce Integrations with Shopify, Woo Commerce and ShipStation