Winston Retail, a global retail agency, and thought-leader defining the consumer experience in retail, wholesale and online channels, announced the launch of SO MAJOR – an inclusively exclusive series of curated pop-up shopping events around the country. For three days each month, the pop-up will introduce an exciting, thematic collection of highly-edited items, ranging from new, unique labels to exclusive products from familiar brands directly to the customers. Each SO MAJOR shop consists of 10-12 items that narrate a lifestyle, experience, and demographic range.

“We are thrilled to be able to bring the knowledge and expertise of Winston Retail to the concept of SO MAJOR,” said Jan Croatt, CEO and Founder, Winston Retail. “As we roll out future pop-ups, we will be able to learn from the customer and deliver the products, brands, and experiences they want – which is what we are all about.”

This innovative retail marketplace will cater to both male and female shoppers, offering multiple product categories and first-to-market items to encourage and maintain customer excitement. SO MAJOR will be a reflection of how consumers shop today – a blend and scale of brands – which is what Chief Experience Officer, Paul Witt will be responsible for bringing to the table regularly.

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“Our goal is to entice and get customers excited about the product so we’ll look at all of the categories out there and figure out how to bring high and low brands together because that’s how everyone shops today,” said Witt.

“We have had an overwhelmingly positive response to the SO MAJOR concept in the past quarter from our meetings with brands. To date, we have solidified more than 10 themes, and locations where they will be activated, and consumers will be energized to experience what will be presented in the marketplace.”

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The first iteration of SO MAJOR pop-ups will be open in June with locations in Westfield Shopping Centers in Century City (Los Angeles, CA), Garden State Plaza (Paramus, NJ), University Towne Center (San Diego, CA), Topanga (Canoga Park, CA) and Valley Fair (San Jose, CA). The “HEALTH AND WELLNESS” theme will feature brand partners ranging from Ritual, Pair of Thieves, Fitbit and Yuni to Pravacana Mats, Dope Naturally, Mikey’s and more.

“Bringing an innovative concept like SO MAJOR to take residence at select URW locations up will be a game-changer,” said Charles Delana, EVP Global Entertainment & Brand Partnerships at Unibail-Rodamco-Westfield. “Not only do our consumers have the option to explore from a beautifully curated and designed selection of products but they are also exposed to an immersive experience through discovery which is slowly but surely revolutionizing the way we shop in the physical world.”

SO MAJOR has additional dates, locations, and themes planned through September 2019 and will be announcing these – along with confirmed brand partners – in the coming weeks.

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